ARENI Global

We have learned a lot in September. About Gen Z and Fine Wine of course, and their impact on the future of our category: https://bit.ly/NEWgen But also about #prosecco and #spritz. About blue zones and pension frauds. About Brits buying vineyards like crazy. About a 150 year old trend that came to an end last year. And about a study confirming how expensive the wines in NYC are... Felicity Carter sums it up in ARENI Global last newsletter. Check it out :) https://bit.ly/SepTrends #trends #winebusiness #winemarkets #septembertrends

Year-round Aperol Spritzes, plus pension fraud, high-flyers buying English vineyards and more for our September Fine Wine Trends. September 2024 was a big month in wine, with even more news of falling wine sales and difficult harvests in Europe. But those weren’t the only things that caught our attention. Read more: https://bit.ly/SepTrends And to be the first to receive all our insights, subscribe to our newsletter: https://lnkd.in/eiTnnxUa #winetrends #trends #winebusiness #aperol #consumers #fraud #moderation #whitewine

Last week our director Pauline Vicard joined the ASI - Association de la Sommellerie Internationale bootcamp in Seville as one of their tutors. 3 days, 20 masterclasses and 5 blind tasting sessions later, she shares some of her thoughts on the bootcamp, and on her topic: #moderation.

Here’s an unusual dilemma: there’s a cult winery that has a waiting list with thousands of names on it. People on the list must wait for between seven to ten years before they get their first allocation. That’s a position that most wineries would love to be in. But the waiting list is full of Baby Boomers — the very same group that’s slowing down on wine buying. Maybe the people on the list won’t be interested in buying wine by the time they get their chance. “Some of our long-time customers are saying, ‘Sorry, we’re not buying your wine any more,’” said the cult Californian producer. “We’re trying to understand our next move. How can you bring the new generation in and have them engage with your different brands?” It’s a question that the entire industry is grappling with — and was the focus of two round tables conducted by Areni Global in mid-2024. Here is what they said: https://bit.ly/NEWgen #wine #consumers #finewine #wineindustry #generationalmarketing Pauline Vicard Felicity Carter Polly Hammond Dr. Liz Thach, MW Jono Le Feuvre Priscilla Hennekam Erica Nonni Carolyn Martin Greta Roscioni

Earlier this month, ARENI Global had the great pleasure to host 70 personalities of key nordic markets and beyond at the first edition of The Future of Fine Wine - Helsinki. During this half-day summit, we discussed and debated three key topics: + From Vision to Climate Change: Rethinking Excellence in Viticulture What does excellence in viticulture mean today? + The Future of Fine Wine Distribution As fine wine and artisanal wines become more globally sought after, there is competition to access them. How will the wine trade respond? +New Consumers, New Narratives Do we have to totally change the way we look at communication to engage with new consumers? Four hours filled with great tastings, game-changing conversations and amazing people flew so quickly! Our main takeaways of the event will be live on our website next week. To be the first to access it, subscribe to our newsletter. With many thanks to all the attendees, speakers, partners, team members and our host extraordinaire Samuil Angelov for making this day meaningful and memorable.

We are pleased to announce that ARENI Global has become an official Research and Industry Associate of the Institute of Masters of Wine. The agreement between the IMW and the global independent think tank builds on their joint mission to promote excellence and learning across the wine community, with plans for enhanced knowledge exchange between the two bodies and collaboration on a public events programme among the initiatives being considered. Alongside these higher profile activities, the relationship forges new links between Areni Global and the Masters of Wine study programme, providing students with expanded access to cutting edge research, perspectives and opinion from one of the wine world’s foremost thought leadership platforms, while providing Areni with enhanced access to insights from the future leaders of the wine industry. To keep in touch with all our new projects, join our newsletter: https://lnkd.in/eiTnnxUa Areni Global Executive Director Pauline Vicard commented: “The Institute of Masters of Wine embodies excellence in education, knowledge and expertise. It has been a beacon in the world of wine for more than 70 years and will continue to play a crucial role in the years to come. We are excited about this partnership based on common values and a shared vision of a thriving, global, diverse wine industry.” IMW Executive Director Julian Gore-Booth remarked: “Areni Global are a genuine force in the utilisation of research to guide the industry towards a prosperous and sustainable future. The alignment of values and goals with those of the IMW are undeniable and we’re excited to see what we can achieve together for the benefit or our membership, our students and the wider community.” #futureofwine #thoughtleadership #collaboration #wineindustry Christian Holthausen Felicity Carter Nicole Sierra Rolet Polly Hammond Catena Zapata AWRI Hochschule Geisenheim University Wine in Moderation (WiM) Association

La Place de Bordeaux is by no means the only way to distribute fine wine, but it is rapidly becoming one of the most important. Yet it has been, so far, an opaque and poorly understood system. What is it? How does it work? And who controls it? Are the wines that flow through La Place guaranteed to be successful in the market? The only way to fully answer these questions is to speak to the people who work within it. This publication pulls together some of the most illuminating conversations Felicity Carter and Pauline Vicard had with experts and thought leaders while preparing our podcast series Inside La Place de Bordeaux, and gathers the major takeaways of a six-months in-depth exploration. It explores exactly what La Place de Bordeaux is, who the people behind it are, and decode the role that La Place is likely to play in the future of fine wine distribution. Download a free excerpt or become a member to access it in full here: https://bit.ly/ILPBFull We would like to extend our gratitude to all parties who participated in what turned out to be a fascinating and essential dive into one of the most important fine wine institutions, with special thanks to Mathieu Chadronnier Marine Vacheret, Polly Hammond and the 5forests team. #wine #distribution #strategy

For this last Areni Global Summer Series, we have collected a selection of past podcasts, articles, and publications focusing on key fine wine markets in both Europe and Asia. From the origins of the Hong Kong fine wine market to the latest trends in Denmark, Japan and France, we revisit encouraging fine wine markets and pockets of optimism. These articles and podcasts are available to everyone. Areni full members can access in-depth analysis and key data on fine wine consumers, essential readings available in the Publications section of our website.

Our series on "7 Things Every Wine Student Should Know about La Place de Bordeaux" continues with a look into En Primeur. Listen to the podcast "What's the Matter with En Primeur" for more about the history and future of this event. You can find our podcasts by searching "ARENI Global: In Conversation" on your favorite streaming platform.

Our Summer Series continues with a revisit to inspirational podcasts and key analysis on the topic fine wine and excellence. You can find our whitepaper "Rethinking Fine Wine: Defining Fine Wine and its Responsibilities, to Protect its Future" online at areni.global