Spencer Paul Bagley, VP of Brand Design at Aruliden, Material's award-winning design studio, shares his thoughts on the relationship between brand and product.
Brand can do a lot. But what if it doesn't happen alongside product and business innovation? We asked friends of AUFI Spencer Paul Bagley, John Roescher and Ed Rogers what they think about the boundaries between the two, and why many brands are beginning to rebalance things. "A lot of people silo product and brand, and if we start to unpack the definition of brand it all comes back to experience." – Spencer Paul Bagley It’s simple. Brand is a promise, product is the follow-through." – John Roescher "There is no longer the possibility to ‘out-brand’ real product inadequacy." – Ed Rogers