Ascend Business Growth

Someone visiting your website is analogous to someone walking into a physical place of business. In a place of business, they would typically be addressed by a salesperson. Unfortunately, there isn’t a 3D human interaction when a person visits a website, so how do you cross the line between attracting people to your site and engaging them in a sales conversation? There’s a solution for that! The following fundamental sales and marketing alignment strategies can help companies replicate that in-person experience, optimize lead conversion, and increase their return on investment. https://hubs.ly/Q02W05wN0 #sales #marketing #alignment

Gaining the attention of physician champions, healthcare administrators, and investors is daunting. Each persona has different priorities, issues, and preconceived notions, making it even more challenging to create messaging about a medical device that makes them eager to take a closer look or consider changing. With unimaginable amounts of information thrust upon medical device stakeholders (and everyone else!), creating extremely targeted and to-the-point messaging is the only way to break through the noise. Here are four questions to help you brainstorm content that resonates with each stakeholder in the medical device industry: 1. Highest Priorities: What matters most to them? 2. Pain Points: What are their biggest challenges? 3. Obstacles: What’s preventing them from acting? 4. Market Forces: How are external factors affecting their decisions? Read the full article >> https://hubs.ly/Q02VYgzq0 #medicaldevices #entrepreneurship #contentmarketing #messaging

Let's say you have the best website in the world. Great! Now what? If you aren't doing anything specific to get people there, no one is going to see it. Here are 7 ways to drive website traffic and sales leads: 1. Integrate with 'Traditional' Marketing Campaigns 2. Use Social Media 3. Leverage Email Marketing 4. Optimize for Search Engines 5. Co-Market and Collaborate 6. Pay to Play with Paid Advertising 7. Align Sales and Marketing Read the full article: https://hubs.ly/Q02VJydV0 #leadgeneration #marketingstrategy #marketing

Here are five key details stakeholders must know about a #medicaldevice before adding something new to the formulary. 1. Physician Champion: Innovative, recognized physicians or clinicians (nurses, physical therapists) are the driving force for change. They have reviewed the device and are interested in using it. Most health systems require champions to get a new medical device before value analysis committees, so obtaining their support is essential. 2. A well-defined problem: The medical device addresses gaps in care, improves patient outcomes, or streamlines operations. If the device doesn’t address a clear problem, it will be difficult to justify its adoption. 3. Clinical Validation: Health systems must see strong clinical validation from clinical trials or research studies before adopting new devices. High-risk devices typically require more comprehensive clinical data, while lower-risk devices can use prototypes or results from smaller-scale studies. The efficacy and safety of the medical device are paramount. 4. The Reimbursement Landscape: Even if a device is clinically validated, reimbursement challenges can significantly impact its adoption. Health systems are unlikely to adopt devices that don’t have clear reimbursement pathways. Understanding how the device fits into existing billing codes or if new codes need to be created is a critical part of the process. 5. Workflow Integration: A device that disrupts existing workflows or requires excessive training is unlikely to gain traction. Health systems value efficiency, and medical devices must integrate seamlessly into clinical or operational processes. Minimizing the level of disruption, reducing costs overall, or optimizing the current processes will help accelerate medical device adoption. Technology Tip! Using a scalable, all-in-one platform like #hubspot from the start gives founding teams the flexibility and efficiency they need to craft a compelling story, showcase value, and build relationships that drive growth. https://hubs.ly/Q02Vbfjt0

In this example, Kyle shares a website he built for free on HubSpot and more. https://hubs.ly/Q02Vb7Pm0 Our founder, Krista, created a free website as well to test out their free tools: https://hubs.ly/Q02Vbf1t0 You really can do a lot with it! #hubspot #hubspotfree #entrepreneur

Stop sending boring, generic messages to your prospects! They are annoyed by it. Use content like this to show your true value. https://hubs.ly/Q02T-b4c0 #salespeople #content #salesprocess

My colleague keeps warning me about AI and the inaccuracies it can throw. He sent me this Tweet this morning. Takeaway: Human oversite and verification still needed. #copilot #humans #ai

🚀 If a better way to manage your contacts, companies, and deals is on your mind, check out HubSpot Sales Hub! I've been using it since its inception and can’t imagine selling without it. I’ve tried other CRM systems—Goldmine (back in the day!), Siebel, Salesforce—you name it. But HubSpot is hands-down the best. Not only is the CRM super easy to use with all the features and functions a seller could ask for, it’s just the beginning if you want to go all in. HubSpot Sales is the backbone for your entire sales and marketing tech stack, making alignment between the two teams much easier and more effective. Check it out, and let’s talk about how we can take your sales to the next level: https://hubs.ly/Q02Tl8mf0 Our agency is a HubSpot partner, and we help companies onboard, streamline operations, and maximize outcomes. #HubSpot #BusinessDevelopment #Sales #Prospecting

Just in: MSF Endorses UP Medical Device Manufacturer Expansion -- let's go! #medicaldevice #medtech #entrepreneurs The Michigan Strategic Fund (MSF) board on Monday supported a nearly $500,000 grant for the business expansion of a medical device manufacturer in Marquette. Able Medical Devices is expected to construct a 30,000 square foot manufacturing facility that could create 40 new jobs. The project is expected to cost nearly $13 million. The MSF was expected to give a $500,000 Michigan Business Development Program grant at their next meeting on Oct. 22. "With our growing suite of economic development tools, we will continue to compete with other states and nations to bring jobs and projects to every part of Michigan. Let's keep getting it done so we can build and lead an advanced manufacturing economy," said Gov. Gretchen Whitmer. Sen. Ed McBroom (R-Waucedah Twp.) and Rep. Jenn Hill (D-Marquette) praised the Michigan Economic Development Corporation (MEDC) for their support of a company based in the Upper Peninsula. The 40 jobs were expected to have an average wage of $36 per hour, which is higher than the median wage in the region at $20.88 per hour. Matt McCauley, of SVP Regional Development, and Invest UP CEO Marty Fittante said Able Medical Devices' expansion was a result of the hard work of partners across the region and would help lift the economy. "This expansion not only reinforces the reality that the region is well-equipped to serve as a prime location for advanced manufacturing with a strong workforce, a vibrant local economy and a supportive environment, but it also aligns perfectly with our vision for a prosperous and dynamic community," Fittante said. https://hubs.ly/Q02TlcFw0

If upgrading your sales and marketing system is a top priority, consider these 4 foundational questions before you make the final call. - Decision 1: People: Any business book you read will tell you people first, then processes. - Decision 2: Sales and Marketing Plan: Once you know what you want to do and how you want to do it, you can narrow down the functionality you need. - Decision 3: Functionality: Once you have your priorities outlined, you can narrow down what types of functionality are required to get the job done. - Decision 4: All-in-One System vs. Combined Applications: Deciding whether you want to go for more of an all-in-one tool that has the majority of the functionality you need or a combination of a variety of technologies stitched together can help narrow the field. Read More >> https://hubs.ly/Q02T6C-m0 #startupstrategy #entrepreneurship #digitalmarketing