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Congratulations to the entire Hazel team on their debut retail launch with Meijer! As a new mom, this category has become deeply personal to me (IYKYK), so I'm proud to have played a small part in bringing Hazel's innovative briefs to women looking for better options from pregnancy to postpartum and beyond. I first started working alongside Aubrey Hubbell when I was 8 (!!!) months pregnant. We each welcomed our first babies within months of one another and have shared in all things parenthood -- the ups, downs, and everything in between. As I think about my postpartum experience in particular, I feel lucky to have had women like Aubrey as part of my village and I could not be more proud of the work she's doing with the team at Hazel to break stigmas in women's health. And of course, incredibly grateful to Steven Cruz and Yvonne Mau for bringing me along for the ride. I'm excited to continue this momentum with continued retail expansion in the months to come! Lastly, a big shoutout to Claire Cassiday, Jessica Kline Sierra (Livingston) Michaels, and Krista Stelter for your support along the way -- we couldn't have done this without you! This is just the beginning 🧡 #womenshealth #meijer #femtech
I’ve got news to spill… we’ve made “A Perfect Pair”… I couldn’t be more proud to announce Hazel's partnership with Meijer! We’re officially in 129 stores across the Midwest – finally delivering the elevated experience she deserves.. As a new mom, building Hazel means more than ever before. Hazel started with real conversations with women in my life, but when I brought my little one home, I put our Hazel Briefs to the test… and everyone else’s products too! I experienced first-hand the need for Hazel and I couldn’t be more delighted to support more women through their experiences – whether it’s the hazy days postpartum or that moment you finally feel like you can run again… or dare I say, jump on a trampoline! We’re here for you… and now we’re a little closer, hopefully right down the street at your local Meijer! Tap the link to find a store near you → https://lnkd.in/gGNA-KwW And a HUGE thank you to everyone that made this launch happen – Our partners at Meijer – Claire Cassiday and Krista Stelter. Thank you for bringing Hazel to life... Sierra (Livingston) Michaels, Alex Smith, Tammy Cahill, Maggie Parkhouse, Sara Haile, Carly Tice, Souad Acha, Paul Davies PhD, and our investors Elizabeth Edwards, Martin Riant, Brian Lee, Shamin Walsh, Murat Aktihanoglu, Jonathan Axelrod, Alison Lawton. Finally, our Hazel Team – Steven Cruz and Yvonne Mau. We couldn’t have done this without you!! I'm so grateful for your dedication and belief in our vision for Hazel. Here’s to embracing everything that comes with being a woman! xx Aubrey