Assmann Corporation Of America reposted this
The power that OEMs have to support their dealer sales channels can't be overstated. Knowing what inventory is where, and deploying your assets to move distressed product, is a sure-fire way to build credibility that corporate marketing works to support dealership sales.
You're an #OEM that over-produced based on previous levels of demand—or a #dealer that ordered too many units and now has a body of aging #inventory. The last thing you want in this environment is to move slowly. Enter your marketing asset library. Organizations that proactively create a set of flexible, product-focused #marketing assets are the ones that will better navigate this environment and quickly move units into consumers' and end-users' hands. Dustin Clark provides more detail in our next episode of The Inventory—now live. Link in the comments to watch or listen.