Associated Wholesale Grocers

AWG's Retail Marketing Network (RMN) is an advertising initiative integrated into retailers’ media channels, enabling personalized 1:1 communication with customers. Satisfy consumer demands anytime, anywhere, on any device, and deliver a seamless experience by aligning vendor-funded content across every consumer interaction. The Kellanova Back-to-School campaign, which ran for two weeks in August, was promoted extensively across eCommerce platforms. The campaign garnered a significant amount of impressions and clicks, leading to a notable sales lift for Kellanova's Back-to-School products during this period. Overall, the campaign generated a strong return on ad spend, reflecting effective use of marketing dollars. Key Metrics: Total impressions: over 9 million Clicks: over 4,000 eCommerce sales: over $50,000 Return on ad spend: 732.66% Click here to learn more about the AWG RMN program: https://lnkd.in/emiNk7zE

AWG Brands is continuing to set a standard of an award winning catalog. Click here to check out some of the most recent achievements that have been awarded to our brands. https://lnkd.in/ec-MYnt9 #Awards #Achievement #PhotoOfTheDay #RetailNews #AWGBrands

As part of National Seafood Month, we’re proud to highlight one of our members, Price Chopper, located in Rolla, MO. They have won the AWG Excellence in Merchandising award in the seafood category multiple times and it’s easy to see why. With a focus on quality, seasonality, and smart segment merchandising, their seafood department is a destination for customers. From sashimi-grade Coho salmon to fresh Halibut, they offer a wide variety of top-notch options, all tailored to their community's tastes. 🐟 #NationalSeafoodMonth #Seafood #PriceChopper #AWG

Como parte del Mes de la Herencia Hispana, AWG se enorgullece de destacar a uno de nuestros miembros, Diamond Hill Food City, un pilar del vecindario de Diamond Hill en Fort Worth, TX. Durante más de 25 años, esta joya local se ha dedicado a servir a las vibrantes comunidades hispana y latina de la zona. Ubicado cerca del histórico Stockyard de Fort Worth, Diamond Hill Food es más que una simple tienda de abarrotes; es una parte vital de una comunidad unida. Bajo liderazgo de Tom Duesman, quien compró la tienda y la ha transformado en un pilar del vecindario, el negocio ha prosperado, El compromiso de Tom con el apoyo a las escuelas locales y su dedicación tanto a su equipo como a sus clientes han tenido un impacto duradero.  La tienda ha presentado recientemente a Señor Nepal, como su nueva mascota, consolidando aún más su conexión con la comunidad. Además, Diamond Hill Food City ha ampliado su oferta para atender mejor a sus clientes, incluyendo un gran mostrador de carnes, una característica crucial para una tienda de comestibles enfocada en la comunidad hispana. La sección de productos frescos también se ha duplicado en tamaño, garantizando que siempre haya disponible fruta y verdura fresca de calidad. En Diamond Hill Food City, el lema “Somos familia” realmente refleja el profundo entendimiento de la tienda sobre las necesidades de la comunidad y sus continuos esfuerzos para servir y elevar al vecindario.

As part of Hispanic Heritage Month, AWG is proud to highlight Diamond Hill Food City, a cornerstone of the Diamond Hill neighborhood in Fort Worth, TX. For over 25 years, this local gem has been dedicated to serving the vibrant Hispanic and Latino communities in the area. Nestled near the historic Fort Worth Stockyards, Diamond Hill Food City is more than just a grocery store—it's a vital part of a tight-knit community. Under the leadership of Tom Duesman, who purchased the store and has since transformed it into a neighborhood staple, the store has flourished. Tom's commitment to supporting local schools and his dedication to both his team and customers have made a lasting impact. The store has recently introduced Señor Nepal, its new mascot, further cementing its connection to the community. Additionally, Diamond Hill Food City has expanded its offerings to better serve its customers, including a large service meat case, a crucial feature for a strong Hispanic-focused grocery store. The produce section has also been doubled in size, ensuring that fresh, quality produce is always available. At Diamond Hill Food City, the motto "We are family" truly resonates, reflecting the store's deep understanding of the community's needs and its ongoing efforts to serve and uplift the neighborhood.

On this week's Grocer Pod, Sean Kosednar walks the show floor at the 2024 Kansas City Food Show. He talks with vendors and AWG Employees about some of the food show offerings. Subscribe today and never miss an episode! Grocer Pod is available on Apple Podcasts, Google Podcasts, Spotify, or wherever you get your podcasts. Subscribe to Grocer Pod on Apple Podcast: https://apple.co/41Apw1S

October is National Dessert Month and AWG is highlighting some of our members with bakeries that excel in desserts. One such retailer is Harps Food Stores. Harps has many amazing items in their bakery, but they have built a reputation for providing the very best cakes. They have had several decorators compete in the International Dairy Deli Bakery Association (IDDBA) Cake Decorating Competition. They also have a team dedicated to teaching their cake decorators. Their Cake Techs travel to all Harps locations teaching decorators new techniques. They recently hosted seminars where they brought their cake decorators together for a day of learning. Harps customers praise the quality of their cakes and the artistic ability of their decorators.

¿Qué significa para usted el Mes de la Herencia Hispana? El mes de la Herencia Hispana me brinda una oportunidad adicional para celebrar de dónde proviene mi familia y el impacto que han tenido en mi vida y en las comunidades a las que pertenecen. ¿Cuáles han sido las lecciones más importantes que ha aprendido a lo largo de su carrera ? Lo más valioso que he aprendido en mi carrera es la importancia de escuchar a los demás. Nunca sabes como una nueva perspectiva puede enriquecer tu visión. Las personas vienen de diversas culturas, contextos y entornos, y a menudo es esa perspectiva diferente la que puede ofrecerte una gran idea o ayudarte a superar un problema. ¿Qué receta, comida o merienda te recuerda más a tu hogar, cultura o herencia? Papas a la huancaina, ensalada rusa y causa son mis comidas Peruana Favoritas. Algunos de mis recuerdos favoritos de la infancia son las cenas en casa de mi abuela, rodeada de toda mi familia. Me encantaba cuando, al ser lo suficientemente grande, ella me pedía que ayudara a preparar las cenas. El orgullo que ella sentía al cuidar de la familia es algo que nunca olvidaré. Un orgullo que hasta el día de hoy tengo dentro de mi. ¿Qué pueden hacer usted y sus compañeros para celebrar el mes de la Herencia Hispana? Recuerda. Recuerda a quienes nos precedieron. Es lo que nos define.

What does Hispanic Heritage Month mean to you? Hispanic Heritage month gives me an extra opportunity to celebrate where my family is from and the impact they have made on my life and the communities they are a part of. What have been some of the most important lessons you’ve learned throughout your career? The most important thing I have learned throughout my career is to hear people out. You never know what a new perspective will bring. People are all brought up in different cultures, situations and environments and sometimes it is that new perspective that will give you your next great idea or get you through a problem you have been facing. What is a recipe, food or snack that reminds you the most of your home, culture or heritage? Papas a la huancaina, ensalada rusa and causa are my favorite Peruvian foods. Some of my favorite childhood memories are having dinners at my abuela's house with all my family around. I loved when I was old enough she would have me help prepare dinners. The pride she took in taking care of the family is something I will never forget. A pride that to this day is instilled in me. What can you and your fellow teammates do to celebrate Hispanic Heritage Month? Remember. Remember those who came before us. It's what makes us who we are.

Please join us in celebrating the recent achievement of our AWG teammate for September. We extend our best wishes for success and ongoing growth in their new roles! Interested in advancing your career? Click here to learn more and apply now! >> awginc.com/careers #AWG #AWGProud #BestChoice