Association of National Advertisers reposted this
Check out new features of Carlos Santiago in MediaPost and The Association of National Advertisers! Based on research, the 2024 Paris Olympics ads outperformed Super Bowl ads by 44% in inclusivity, showcasing the impact of cultural relevance. Additionally, AIMM's Co-Founder, Carlos Santiago, shares how brands that embrace inclusivity see stronger results across all metrics. MediaPost: https://lnkd.in/gEnY_X95 ANA: https://lnkd.in/gPpKD7Bz Finally, download our new report on "The State and Outlook of Inclusive Marketing", where we break down the successes and ongoing challenges in creating a truly equitable marketing ecosystem. Get access now: https://lnkd.in/giyraRvg