Athletiverse

The end of Summer marked the largest 3-month growth period in Athletiverse Inc.'s history. Here's what went down: It's wild to think that less than a year ago, we were brainstorming how to help clients own their audience and monetize directly. Now we're seeing real impact. 𝗦𝘂𝗺𝗺𝗲𝗿 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 𝗠𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲𝘀: - 6 new newsletters added. - 700,000+ total subscribers reached. - $2M+ client attributable revenue. - Launched Kyle Kuzma Kuz Kontrol newsletter. My favorite part is the 55% open rate average across all 11 newsletters. It's a testament to our team's incredible effort and the amazing stories behind the teams, brands, and players we create for. As we continue to help our partners... - Own their audience - Widen their revenue opportunities - Create and share stories that matter - Build cornerstones for athletes' future ventures if you're looking to deliver on any of these, I'd love to connect!

Today is a childhood dream come true for me and the entire Athletiverse Inc. team. I'm pleased to announce the launch of Kuz Kontrol, with Kyle Kuzma. __ Several months ago, a conversation with Gregg Clifton sparked an innovative idea: creating "love letters to fans" from athletes, fostering an unprecedented personal connection. This concept resonated deeply, and we knew we had to bring it to life. Building on our successful newsletter services for teams and leagues, we're proud to extend our expertise directly to individual athletes. Today marks the debut of Kuz Kontrol, a monthly newsletter offering fans unparalleled access to Kyle Kuzma's life, both on and off the court. What sets this apart? It's penned by Kyle himself, providing an authentic, unfiltered perspective. Our team will provide editorial and strategic support to ensure the highest quality content. For more details on our involvement, please refer to the press release linked below. A heartfelt thank you to our dedicated team and all who contributed to making this a reality for Kyle's fans. This project represents a significant step forward in athlete-fan relationships, and we're excited to be at the forefront. You can now read the first newsletter for Kyle here: https://lnkd.in/gyjVNxmH

Something big is happening for women at the Olympics that all sports fans should see… The Ilona Maher effect. Since beginning pool play last week with Team USA Women’s Rugby, Ilona has taken the world by storm. Outside her unbelievable growth, her candid moments alongside Snoop Dogg and Jason Kelce have caught the attention of all sports fans. Ilona represents many things… but most notably: - Continued wins for women sports - An even greater win for the future of sports entirely (especially rugby and young female athletes). ♻️ if you’re a rugby or Ilona fan! 🖋️ Her full growth media strategy and playbook can be found in this week’s newsletter here: https://lnkd.in/gBQZb6Yw Follow for more growth stories/practices

This will be a must see case study for marketers for a long time… Bryson DeChambeau just went through arguably the largest growth phase on social media for an athlete ever (in a 24 hour window). Bottom line, wherever you stand: Collaborations win. Cultural relevancy x speed = unbeaten. *Graphic is from last night, not current numbers ♻️ Full breakdown: https://lnkd.in/gBQZb6Yw

This is a must see for women’s sports fans and Caitlin Clark fans (the global impact is real)… Unbelievable story. Crazy to think it’s just the beginning. There are lot more stories and experiences like this that’ll continue to come out (potentially in marketing campaign form). Thanks so much for the share brother, Gregg Clifton ♻️ For more growth marketing playbooks hop in: https://lnkd.in/gBQZb6Yw

700,000 new followers later, here’s what marketing professionals can learn from Wimbledon’s content masterclass: A frequent question I get from partners is “how do we properly structure/build a content team?” This is what I picked up from Wimbledon that’s worth knowing… Wimbledon’s staff has posted over 1,000 pieces of content in the last 14 days. They did this be organizing their team into 3 categories: 1. videographers/photographers 2. editors 3. account managers. Videographers captured all moments. Editors broke the content down into short-form templates for social. Account managers posted the content to social and replied top comments. The buckets of content included: - BTS (behind-the-scenes) - post-game interviews - warm ups - live highlights - fan reactions - celebrity appearances - final match/upcoming match score cards. Thinking of content teams as an assembly line rather than a group of multifaceted people (although they are) can go a long way opetationally. For more growth marketing playbooks and for the rest of this breakdown, check out: https://lnkd.in/gBQZb6Yw