Atmosfy reposted this
In today’s world, the right insights can be your unfair advantage. Anyone who's worked with Atmosfy, knows that we've been blessed to have some incredible Advisors in our corner throughout the last couple of years. These folks aren't just logos on slides for us, we made the conscious decision to prioritize tracking down talented, subject matter experts within their respective fields AI, Engineering, Marketing, Social, Partnerships, etc - that we were going to need to make Atmosfy successful. We meet with our Advisors bi-weekly and bring thought out agendas regarding our biggest current challenges and them implement their feedback. Rinse and repeat. That formula has been absolutely invaluable for us, and has helped us look around corners to see what's next for the platform. That cornerstone philosophy has manifested into an incredible Advisory Board of industry experts, and we're excited to start featuring them and their perspective on where things are headed. 🔥 Meet Keith Corbin — Atmosfy Partnerships Advisor We’re lucky to have Keith advising us at Atmosfy— bringing a wealth of experience from Toast where he was the former Senior Director of Integrated Partnerships. Keith has now founded Evolution Coaching where he currently offers executive coaching and partnership advisory services. We asked him 3 quick questions on partnerships, social, and platforms and how he sees the landscape evolving. Here’s what he said 👇 1️⃣ What makes a successful partnership between a brand and a content-driven platform today? 💬 A successful partnership has to be about delivering results not only for the brand and platform but also for customers. Customers want to discover and find new brands, and a successful partnership allows the brand to be seen by customers in a new way that can drive customer excitement. 2️⃣ How are social platforms reshaping how people find and trust new places to eat? 💬 People have always relied on friends and family recommendations to discover new places to eat. Social platforms have allowed that influence to gain considerable more reach and impact. 3️⃣ What role do you see user-generated content playing in the future of restaurant marketing? 💬 User-generated video content expands the promise of social media-based marketing and makes it even more immersive. Many restaurants have discovered the value of video-based marketing, and user-generated content allows that impact to scale. Thanks Keith Corbin— we’re pumped to have you in our corner! How have have others leveraged Advisors? Would love to hear how you've structured things and the impact it's made.