AttorneySync

Misuse of Fake Social Media Indicators? FTC final rule prohibits anyone from selling or buying fake indicators of social media influence, such as followers or views generated by a bot or hijacked account. AND It destroys your credibility. AND It probably violates your Rules of Professional Conduct AND It’s just yucky.

Is this how you found your agency? Be honest.

Not all queries are of equal value. SEO people love to post traffic reports. 📈 Who cares? Most of the traffic in top-level traffic reports has zero value to you. Let's see organic converted traffic value. No, not Cost Per Click (CPC) values from third-party tools. I'm talking about actual 💵 generated from organic search. Next time you see unmarked traffic charts, don't 👏.

On the last episode of Lunch Hour Legal Marketing, Conrad and I discussed, what I referred to as, the Intaker problem. To be fair, I probably shouldn't have called it that. It's just that I see this issue on so many sites using it. It's really an intrusive interstitial problem. From Google: "Intrusive interstitials and dialogs are page elements that obstruct users' view of the content, usually for promotional purposes. Interstitials are overlays on the whole page and dialogs are overlays only on a part of the page, sometimes also obfuscating the underlying content. Websites often need to show dialogs for various reasons; however, interrupting users with intrusive interstitials may frustrate them and erode their trust in your website. Intrusive dialogs and interstitials make it hard for Google and other search engines to understand your content, which may lead to poor search performance. Equally, if users find your site hard to use, they are unlikely to want to visit those websites again, including through search engines." As Pooya Abka pointed out to me, Intaker provides a variety of configuration options to prevent intrusive interstitials. Nonetheless, it appears to be the default configuration (cc: product team). If you have this issue, you should change the settings. This is something the AttorneySync regularly remedies.

There's a lot of value in content for informational search intent.

We're regularly surprised by how few business metrics law firms manage. Do you manage any of these at your firm? What do you manage?

How are you tracking Google AI Overviews? I'm currently using: ZipTie.dev (image in post) STAT Search Analytics SE Ranking Semrush How about you?

Check out Lunch Hour Legal Marketing

So grateful for Sam and the team at AttorneySync. 👏 Focus on client needs and experience. Tell the truth, especially when it's hard. Take accountability for delivering value. Earn trust.