Audyence

B2B Marketers—how much control do you really have over your lead generation? Too often, marketers aren't fully aware of the critical factors that impact a campaign's success, such as transparency to lead sources and engagement, speed to launch, and pricing.  At Audyence, we believe it's time for change. With our fully transparent, programmatic marketplace, we’re giving B2B Demand Marketers the control they want and deserve: - Full visibility into lead sources and channels - Publisher-set pricing lower than industry averages - Complete control over the campaign creation process - Access to engagement metrics that drive results - Fast, scalable campaign execution with real-time adjustments Book a demo at www.audyence.com/demo to see how Audyence gives you full control! #B2Bmarketing #B2Bleadgeneration #demandcreation #transparency #programmatic

Not all "marketplaces" are created equal. Many platforms claiming to be marketplaces are far from it. Instead of providing an unbiased, open ecosystem for buyers and suppliers to interact, they push products/services from a select few sellers, hiding behind complex pricing and unclear sources. Same applies in B2B demand creation. Service providers and platforms exist that provide leads from a select few sources, obscuring true costs and sources, which leaves marketers paying inflated prices for unclear results. B2B buyers are increasingly demanding greater transparency in their purchasing processes. Gartner found that 86% of B2B buyers prefer marketplaces that offer clear and transparent pricing, streamlined processes, and easy access to reliable suppliers. We at Audyence get that. Because our entire business model and company ethos is based on transparency. At Audyence, we’re transforming B2B demand creation with a truly transparent, open programmatic marketplace. Our ecosystem ensures B2B brands and agencies get real-time access to vetted suppliers with full visibility into their sources, channels and tactics—without hidden fees or bias - ultimately delivering full control and confidence in their demand creation initiatives. Are you ready to experience the difference of an open marketplace? Come visit us and request a demo at www.audyence.com/demo. Audyence. Demand Innovation. #B2Bleadgeneration #marketplace #B2Bmarketing #transparency #B2Bprogrammatic

At Audyence, the fundamental principle of how we operate is based on the simple premise that business should always be conducted with clarity, honesty, and accountability. That's why and how we've built our entire platform – and company, on the singular principle of transparency and by doing so, eliminating the opaque supply chain that still exists in today's B2B demand creation industry.   Transparency to the transaction, to the supply, to the process.   What does this mean for our customers?   • Full visibility to the where and how the leads are sourced • Clear reporting on audience engagement metrics • Open communication about targeting and distribution methods • No hidden fees or unclear pricing structures   We're proud to set a new standard for transparency in our industry.   Our customers deserve nothing less than complete visibility and trust in their lead generation efforts.   Want to experience truly transparent B2B lead generation? Let's talk.   Come to www.audyence.com/demo and schedule a meeting with us and we can show you how we do it.   #B2BMarketing #LeadGeneration #Transparency #B2BMedia

Hot off the presses! Posting up MarTech Cube News recent interview with our Co-Founder, Roland Deal as he share's the team’s ambition, progress and value of the company's Real Time Demand programmatic eco-system for B2B demand creation. Roland covers the origin story, how Audyence delivers full transparency and control to brands, agencies and publishers, and how Team Audyence is driving much needed transformation in the B2B media and demand creation industry. Thank you MarTech Cube for the opportunity to share the Audyence story! #B2Bmedia #B2Bdemand #B2Bmarketing #B2Bleadgen https://lnkd.in/gmKVXH_4

B2B Marketers! If you’re currently activating campaigns in EMEA or planning to do so, check out our newest episode of Audyence’s Demand Innovation Series, where Thomas Biedermann, COO of The emarketing Group, shares the current state-of-play in the region. In Episode 9, Thomas provides valuable insights and intel on the current trends, dynamics and best practices for deploying demand creation initiatives across the myriad of countries and cultures that make up the strategically critical region for B2B enterprise brands. If you're looking for expert and experienced perspective on how to best navigate the complexity of the European market, this session with Thomas is definitely worth a watch. See clip below for a sound bite of the session. Big thanks from the Audyence team Thomas, for your time and insights and we appreciate you sharing your expert perspectives with our audience of leaders and practitioners of B2B marketing and media. Thank you!! Watch full session here: https://lnkd.in/gZv9-yD7 #B2BEMEA #B2Bmarketing #B2Bmedia #B2Bleadgen

As B2B marketers continue to demand more transparency, efficiency, and measurable ROI from their advertising dollars, we are seeing an increasing amount of Audyence customers considering shifting from investing in CPM to CPL programs to drive not only engagement but qualified customer prospects. Why? Because CPL campaigns provide a clear connection between spend and outcome. No surprise that B2B marketers like predictability and measurability. Who doesn’t? Unlike CPM campaigns, where impressions are the outcome, CPL gives marketers more control by paying only for customer prospects—no more guessing or hoping impressions convert into actual sales opportunities. The best practice is clearly a hybrid approach, where CPM fuels visibility and CPL closes the deal. But for now, marketers increasingly want campaigns that tie directly to business growth, so the CPL approach is better suited to deliver the goods. Come to www.audyemce.com and check out how Audyence's programmatic approach to the acquisition of CPL inventory can help drive business growth faster, easier with more transparency and more control. #B2Bmarketing #B2BCPL #B2Bleadgen #B2Bdemandcreation

Great to see the news of Team Audyence's growth get some ink! https://lnkd.in/g-qYWATK Having Alyssa Baumann, Jaime Oliver, Mollie Jolliffe and Matthew Knight on the team and bringing their best has been game changing. And it's only just beginning! Let's go!!!

For too long, demand creation campaigns have relied on outdated purchasing methods—manual processes, limited transparency, and inconsistent results. But what if you could approach your customer prospect acquisition the way you already do with digital ads: programmatically? Considering that 91% of all digital media in the US is purchased programmatically, why can't CPL inventory be similarly acquired? With Audyence's Real Time Demand programmatic platform, we’re transforming how enterprise B2B demand marketers activate and manage their growth campaigns. Here's why taking a programmatic approach to acquiring CPL inventory should be considered: 𝗙𝘂𝗹𝗹 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 – Gain complete visibility into where your leads come from and how campaigns perform, allowing for continuous optimization. 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 & 𝗦𝗽𝗲𝗲𝗱 – Automate the entire lead generation process, from activation to delivery, reducing time spent on manual tasks. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗥𝗢𝗜 – With faster speed-to-market and more control, CPL campaigns yield better conversions and cost efficiency. Programmatic isn’t just for display or video—it's the future of CPL activations. Learn more about how Audyence can help transform your demand creation strategy: www.audyence.com #ProgrammaticMarketing #B2BMarketing #CPL #LeadGeneration #Audyence #ContentSyndication

Effective lead nurturing is critical to turning prospects into sales-ready leads. We're seeing Audyence customers who have best practices dialed-in produce the best returns on their demand creation investments. It’s all about the right mix, balance and orchestration of touchpoints, timing, and valuable content to build trust and engagement. Based on aggregated customer results and industry best practices, here are some key actions to optimize in your nurturing process to deliver superior results: • 𝗙𝗿𝗲𝗾𝘂𝗲𝗻𝗰𝘆: Send emails every 3-7 days during the nurture phase to stay consistent without overwhelming leads. • 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝘀: It typically takes 6-8 touch points via email to generate a lead that is ready to be approached by sales. • 𝗧𝗶𝗺𝗶𝗻𝗴: It’s recommended to nurture leads for at least 4-6 weeks before handing them off to sales, allowing time to build trust and engagement. In addition, a variety of content is equally important, so use a mix of educational content, case studies, and promotional offers to keep leads engaged. Come visit Audyence and see how we can help generate new customer prospects with efficiency, speed, transparency and best practices in nurture and conversion. Ask for a demo at www.audyence.com #LeadNurturing #B2BMarketing #SalesReady #EmailMarketing

As B2B Marketers in all industries continue to deal with unexpected market shifts, sudden budget cuts and team reductions, economic uncertainty is resulting in the “Do More with Less” mandate becoming effectively the new standard operating procedure. In response to these challenging conditions many B2B Marketers are embracing and adopting Agile Marketing strategies. Agile Marketing focuses on flexibility, speed, and responsiveness. The approach allows for quick adaptations, fast market responsiveness supported with data-driven decision-making, and efficient budget use. This ensures marketing initiatives, media investments and campaigns are always optimized and aligned with the latest market conditions. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗻𝗼𝘄 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗲𝘃𝗲𝗿: - 𝗤𝘂𝗶𝗰𝗸 𝗔𝗱𝗮𝗽𝘁𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗠𝗮𝗿𝗸𝗲𝘁 𝗖𝗵𝗮𝗻𝗴𝗲𝘀: Stay ahead of competitors by quickly adjusting to shifts in customer behavior and market dynamics. - 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗕𝘂𝗱𝗴𝗲𝘁 𝗨𝘁𝗶𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Maximize your marketing spend by focusing on high-impact activities that drive ROI. - 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗮𝗸𝗶𝗻𝗴: Use real-time data to make informed decisions, optimize on the fly, and reach targets with precision. - 𝗥𝗮𝗽𝗶𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗗𝗲𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁: Launch campaigns in days, not weeks, to capitalize on emerging opportunities. Audyence’s Real Time Demand programmatic platform purpose-built for B2B demand creation maps 1-to-1 to the benefits of an Agile Marketing plan. - 𝗤𝘂𝗶𝗰𝗸 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗗𝗲𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁: Get campaigns in market in 24-48 hours to drive new pipeline opportunities within days.  - 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗥𝗢𝗔𝗦: With CPL inventory delivered at 50% less average costs and lower operational resources needed to build, activate and manage campaigns, Audyence helps marketers optimize their spend and budget.  - 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗔𝗴𝗶𝗹𝗶𝘁𝘆: Optimize campaigns in real time, spin-up A/B tests in one to two days for rapid market feedback and get qualified and validated prospects delivered into your marketing automation platforms quickly. At Audyence, we're committed to supporting B2B Marketers through these uncertain times with our programmatic platform designed for agility and real-time responsiveness. Whether it's adapting to market changes or optimizing your spend, Audyence provides a powerful platform that can enable you to drive positive business impact for your business. Discover how Audyence can help you stay ahead: www.audyence.com #B2BMarketing #B2BDemand #B2BLeadGeneration #B2BAgileMarketing