Austley

Your brand voice isn't just what you say. It's how you make your audience feel with every interaction. Your brand voice is your unique identifier. It's not just about the words you choose but the emotional resonance you create. Here's why it matters: 1️⃣ Your voice sets you apart. 2️⃣ Consistency in communication builds credibility. 3️⃣ Authentic voices create loyal advocates. Consider how your voice manifests across touchpoints: ✅ Marketing materials: Does your copy inspire or inform? ✅ Customer service: Do interactions feel supportive or transactional? ✅ Social media: Are you conversational or authoritative? 𝗣𝗿𝗼 𝗧𝗶𝗽: Align your voice with your core values and target audience expectations. A fintech startup might sound different from a family-owned bakery, and that's okay! Your brand voice is a powerful tool so use it wisely, consistently, and authentically. When done right, it turns casual browsers into engaged customers and passionate brand ambassadors. Ready to fine-tune your brand's voice? Start by auditing your current communications. Where can you inject more personality? Where can you better align with your brand values? Your unique voice is waiting to be heard. Let's amplify it together! #BrandStrategy #CorporateCommunication #MarketingInsights #AuthenticBranding

Today, we celebrate the power of human effort and the stories behind every success. Just as we craft narratives that connect brands with their audiences, Labor Day reminds us of the narratives woven by the dedication and hard work of individuals across all industries. At Austley, we believe in the transformative power of communication. Today, we communicate our deepest appreciation for the labor that drives our economy, our communities, and our shared success. Happy Labor Day! #LaborDay #ValueOfWork

False! PR isn't just for the big players. Whether you're a startup, small business, or a growing company, PR is essential to building your brand, managing your reputation, and connecting with your audience. No matter your size, strategic PR can elevate your business to the next level.

In today’s competitive landscape, being a thought leader isn’t just about having the loudest voice—it's about consistently providing value, insight, and guidance that resonates with your audience. At Austley, we believe in the power of strategic thought leadership to drive industry innovation and build lasting relationships. We've put together this infographic to help businesses elevate their thought leadership game. Here’s a quick peek at what it takes: ✅ Consistent Content Creation ✅ Engage in Industry Dialogue ✅ Leverage Existing Platforms ✅Showcase Real-World Applications ✅ Educate and Empower ✅ Measure and Optimize Check out the full infographic below to see how you can implement these strategies and position your business as a trusted industry leader. ⬇ #ThoughtLeadership #BusinessStrategy #ContentMarketing #IndustryLeadership #BrandAwareness

Sharing a quick tip about press releases and how to make it actionable. ⬇️ 💡 𝗤𝘂𝗶𝗰𝗸 𝗧𝗶𝗽: The key to an effective press release is making it genuinely newsworthy. 🔍 𝗪𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: Journalists receive a lot of press releases every day. To stand out and increase your chances of media coverage, your release must offer something new, interesting, or impactful. 🚀 𝗠𝗮𝗸𝗲 𝗶𝘁 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲: ✅ Identify your news angle: Ask yourself, "Why would anyone care about this right now?" Find the element that makes your story timely, unique, or significant. ✅ Connect to broader trends: Link your announcement to current events, industry trends, or societal issues to increase relevance and interest. ✅ Provide valuable data: Include new statistics, research findings, or market insights that offer genuine value to readers and journalists. ✅ Highlight impact: Clearly articulate how your news affects your industry, community, or target audience. The more substantial the impact, the more newsworthy it becomes. ✅ Use the "So what?" test: For each main point in your release, ask "So what?" If you can't provide a compelling answer, reconsider its inclusion. #AustleyQuickTips #PRStrategy #MediaRelations

In today's digital landscape, genuine storytelling is more powerful than ever. At Austley, we believe that authenticity is the key to building meaningful relationships with your audience. When you share your true voice, you create real connections. And those connections? They're the foundation of lasting influence. #AuthenticCommunication #PRStrategy #BrandInfluence #StorytellingMatters

In this episode of PR's Top Pros Talk, Leah Dergachev, Founder and Chief Storyteller of Austley, shares how she applies her 3D framework to help clients stand out. She emphasizes the importance of creating strong emotional bonds between brands and their audiences. Leah also shares how case studies can be used to demonstrate the value of your offerings while providing data points that support PR opportunities. Watch the episode: https://lnkd.in/ejw2qbSt Listen to the episode: https://lnkd.in/eKwnCNPz #authenticity #branding #data

Excited to introduce our new 3D Framework: Define, Design, and Deliver! Are you a startup or small business struggling to get noticed in a crowded market? Our 3D Framework is designed to help you cut through the noise and make your mark. 🎯 Define your brand identity 📖 Design a compelling narrative 📊 Deliver high-quality content This comprehensive approach ensures your business not only stands out but also resonates with your target audience. Whether you want to establish your brand, craft engaging stories, or create impactful content, our 3D Framework provides the structure you need to succeed. Ready to elevate your visibility and connect with your audience in meaningful ways? Let's chat about how the 3D Framework can transform your business communications. Learn more: www.austley.com #StartupGrowth #BrandStrategy #ContentMarketing #StrategicCommunications #SmallBusinessSuccess

Today, we celebrate the spirit of independence and the power of communication in shaping our nation's story. As we honor our country, we reflect on the importance of unity and the connections that bring us together. At Austley, we are passionate about crafting messages that inspire, inform, and engage. On this Independence Day, we are grateful for the opportunity to amplify voices and tell stories that matter. Wishing everyone a safe 4th of July filled with celebration and meaningful connections.

🏳️🌈 Happy Pride Month! 🏳️🌈 At Austley, we proudly stand with our LGBTQ+ friends, partners, and clients. This month, and every month, we celebrate the diversity, love, and strength of the LGBTQ+ community. Together, let's continue to champion equality and inclusivity in all that we do. #PrideMonth2024 #CelebrateDiversity #InclusionMatters #LoveIsLove