Authentic

With shrinking attention spans and skyrocketing content consumption, video proves the most efficient way to convey information and evoke emotion. At Authentic, we harness the power of motion to drive ROI, aligning perfectly with modern viewing habits. Our approach goes beyond mere property showcases; we aim to capture the story and feeling of each community, creating immersive experiences that static images can’t match. This translates directly to improved engagement rates, longer site visits, and ultimately, higher conversion rates. The numbers speak for themselves: properties with video content see 403% more inquiries than those without. We create assets that energize our leasing team partners, making their jobs easier and more enjoyable. By forging genuine emotional connections with potential residents, we’re bringing warmth and authenticity to the home-finding process. Video Work for Charme, luxury student housing at Georgia Southern University. #Multifamily #Studenthousing #Multifamilymarketing #multifamilybranding

✨Meet Safia Kerr, our Marketing Services Director. Safia is the architect behind the strategies that guide every aspect of our property marketing—from high-level strategy to seamless deployment across emails, social media, video, and messaging. Her research-driven approach ensures every campaign is rooted in insight and purpose, empowering sales & leasing teams and developers to connect meaningfully with their audiences. Safia’s ability to see the big picture allows her to craft clear, actionable plans that deliver results throughout a property’s journey, from launch to lease-up. Guided by a Design Thinking mindset, Safia brings creativity, empathy, and structure to problem-solving. She ensures every touchpoint—from messaging frameworks to video campaigns—is impactful and aligned with the overall vision. Her strategic and thoughtful approach helps our clients stand out and create meaningful connections in a competitive market. We’re proud to have her leading the way in building our marketing services into a powerhouse. #MarketingStrategy #RealEstateMarketing #DesignThinking #CreativeLeadership #CampaignExecution

Say hello to 166 Main: A Modern Retreat in Historic Watertown ✨ Where urban convenience meets riverfront serenity, 166 Main captures the bold, crisp energy of modern Watertown. With a brand identity rooted in sophisticated, upscale living, this boutique development stands out in a bustling market. Faced with a compressed timeline, we created a seamless brand strategy that delivered—driving pre-leasing success and capturing the attention of their ideal audience. The result: A cohesive blend of classic New England charm and contemporary design that continues to turn heads. 🔗 Read more about this project and so many others at the link in our company biography.

Meet Dylan Tatum, our Marketing Strategist at Authentic! Raised across North Carolina, Dylan’s roots in both city life and the Blue Ridge Mountains shaped his love for writing, nature, and creativity. With a degree in Creative Writing from UNC Wilmington and experience working with brands and authors, Dylan brings a sharp, thoughtful perspective to our client's marketing efforts. Now based in Scotland, UK when he's not crafting campaigns, you can find him hiking, cooking, or reading a good book!

When everything aligns, your community story is easier to tell. It's that simple. We provide the marketing materials you need for impactful marketing and leasing, from fence wraps and leasing brochures to branded digital assets like social media images and online ad banners. Every detail is carefully crafted and diligently curated to ensure consistent branding and a memorable experience, whether through print or digital. It's what today's renters deserve.

Bowers Residences | South Salt Lake City Bowers Residences is a key player in the transformation of the South City District, serving as the flagship property in this newly revitalized urban area. Our goal was to create a brand that not only appeals to prospective residents but also resonates with the entire community. Bowers Residences now stands as a model for urban redevelopment, blending history with a modern aesthetic to enhance both the property and the neighborhood. Read the full case study at the link in our company biography. 🔗

Meet Kenton House, Reuter Walton's latest multifamily development in St. Paul. Positioned on historic Grand Avenue, Kenton House blends timeless elegance with modern comfort. Our team delivered a brand that resonates with both the neighborhood's legacy and its vibrant future, resulting in: 250+ pre-leasing leads 75% email open rates (2x industry average) 18% email click-through rate (4x industry average) This is only the beginning. Learn more about this striking project at the link in our company biography.

At Authentic, we create thoughtful, unique, and polished identity systems through our research-driven branding process. Our approach captures the nuance and history of your project, aligning your vision with market demands. Our process begins with in-depth research, positioning your project strategically, and building a strong foundation for future brand and marketing efforts. Investing in a comprehensive branding system adds long-term value and fosters deeper relationships with your community. Explore how we’ve done it with brands in over 25+ unique markets, linked in our company biography. 🔗 🏗️

Have you heard the buzz? This week, Authentic's very own, Chris Arnold hosts The Staging Debate, live on Transforming Cities with Michael DiMella and Mike Brewer! Visit the 🔗 in the comments to reserve your seat, and engage in the debate with us live when you use your voice to share your questions, comments, and ideas in the live chat feature. Looking forward to seeing you there!

Three Generations of Breathing New Life into Neighborhoods For over 70 years, Paster Properties has revitalized communities by understanding and meeting their needs. They merge retail and housing with community demands, fostering belonging and mutual success. We're proud to have launched a new website for Paster, showcasing their mission, history, and Twin Cities projects. Services Provided: - Web Design - Web Development - Content Marketing - Social Media - Sales Collateral Design Read more about this project and the rest of our case studies at our website, linked on our profile. 🌱 🔗🏡