AvenueCX

Since the early days of the internet, search engine optimization (SEO) has been a significant point of interest for web developers and marketers. A website's ranking in a search query can make or break a business. Thank you to Frank Watson and all our viewers who watched our most recent episode of "All Things Content with Kevin Nichols." Their informative conversation offered invaluable insights into SEO in 2024. If you missed the premiere, don't worry. You can still catch our most recent episode on the platform that suits you best: YouTube: https://ow.ly/W5Ff50SCESA All Other Platforms: https://ow.ly/h67r50SCESB Remember to subscribe to our YouTube channel or follow us on our podcast platforms to be notified about upcoming releases. #DigitalMarketing #ContentStrategy #SEM #SEO #GoogleSEO

"Amongst the people who do not want to call support, who say that they want to help themselves, they're going to search for an answer, and you want to be the one that provides it." Scott Abel discusses the importance of self-service content and how to assist customers seeking self-help effectively; brands must provide structured, machine-processable information across various platforms. Kevin Nichols interviews his longtime friend Scott Abel in this full podcast as they explore the challenges and opportunities in knowledge center content. YouTube: https://lnkd.in/efGXtR3F Other platforms: https://lnkd.in/ePZbkFXx #SelfServiceContent #CustomerSupport #KnowledgeCenter #CustomerExperience #ContentStrategy #CustomerService #SelfHelp #DigitalTransformation #ContentCreation

Organizer. Librarian. Gadget Lover. Owner of many, many pairs of black shoes. Throughout her career, Rebecca Schneider has embraced content strategy, library science, and knowledge management. Rebecca loves to evaluate and then organize things—especially information. And she understands there are good, better, and best ways to manage content. Her strengths include controlled vocabularies, and she loves to build taxonomies that reflect a business's objectives while meeting a customer's needs. Rebecca respects how structure can impact operations, which benefit customer experiences. Not surprisingly, next to taxonomies, she enjoys working with content management ecosystems and structured content solutions, such as those found within a component content management system. Rebecca views performance—content, customer, financial, and operations—as vital, so she sees governance as critical for compelling content, ROI, and customer experience. She has guided content strategy in various industries, including automotive, semiconductors, telecommunications, retail, luxury goods, travel, and financial services. Rebecca obtained her Master's in Library Studies from the University of Wisconsin-Madison. #ContentStrategy #Taxonomies #StructuredContent #ContentManagement #CustomerExperience #ContentGovernance

IN LESS THAN 2 MONTHS: Kevin Nichols will join hosts Patrick Bosek and Scott Abel to discuss the current and future states of self-service technical support experiences. In this engaging live one-hour session, Kevin, Patrick, and Scott go over how leading-edge technical documentation teams are revolutionizing the way product information is managed and delivered in this free webinar: https://lnkd.in/gNGPnvzy This educational web presentation is brought to you by The Content Wrangler and sponsored by Heretto, a powerful component content management (CCMS) platform designed to deploy help and API docs in a single portal that delights your customers. #TechnicalDocumentation #Webinar #ContentStrategy #CustomerExperience #SelfServiceSupport #ContentManagement #TechSupport

Rahel Anne Bailie goes over Figma, an application used for website and app design. Figma's unique feature enables content to be locked in a file for easier reuse when a team loses members, enhancing content operations and management. Watch this podcast on your preferred platform to hear more about Rahel Ann Bailie's journey with content operations. Youtube:https://lnkd.in/euREwGha All Other Platforms: https://lnkd.in/eghjyfhW #ContentOperations #WebsiteDesign #ContentManagement #ContentStrategy #DesignTools #DigitalContent #DigitalDesign

"Enhanced customer satisfaction, high customer engagement, and increased revenue are good reasons to develop an omnichannel customer experience. Still, it takes more than integrating multiple channels to build a successful one. It takes a strategic approach, continuous optimization, a customer-centric mindset and a well-planned omnichannel strategy to make it all possible." Read this Sprout Social, Inc. guide by Dorcas Adisa as it goes over what an omnichannel customer experience is and its benefits below: https://lnkd.in/e_ExtVk8 #OmnichannelExperience #CustomerEngagement #CustomerSatisfaction #CustomerCentric #DigitalStrategy

Happening next month: Join our host, Kevin Nichols of AvenueCX, as he sits down with Cruce Saunders, founder and principal of Simple [A]. Don’t miss out on the next installment of the “Let’s Talk Personalization” webinar series; sign up for email reminders here: https://lnkd.in/eCs9DXPY #ContentStrategy #Personalization #CustomerExperience #AI #ContentModels

"Then your creativity really kicks in because you have specific limitations." Christine Cuellar's journey at a songwriting camp is a firsthand example of how creativity thrives under limitation. She was initially overwhelmed by the constraints, but as she embraced them, she discovered the power of constraints in fueling creativity. Structured authoring, a practical content creation method that involves setting specific limitations for yourself and your organization, can enhance creativity. Watch the entire podcast as Christine Cuellar joins Kevin Nichols as they go over the benefits of structured authoring at the link below on your preferred platform: YouTube: https://lnkd.in/eBraJ-Ut All Other Platforms: https://lnkd.in/ehpX582k #StructuredAuthoring #ContentCreation #CreativeConstraints #CreativeJourney #CreativeProcess

Content Champion. Author. Madonna fan. Syfy Network and Bergman Movie Buff. Kevin Nichols started his career in user experience, so it is no surprise that he loves helping to create engaging customer content experiences. He also loves when brand and business experience meet the customer and serve her needs effectively. Kevin has always seen the role of content in business initiatives such as personalization and omnichannel as essential. Working with large global brands over the years, Kevin has seen when strategy is effective and when it is not. At AvenueCX, Kevin takes his passion for content and helps brands improve their customer content experiences. He is the author of Enterprise Content Strategy: A Project Guide and co-author of UX for Dummies. Kevin is also the chair of the Content Strategy Alliance Best Practices Initiative. #Content #Author #UserExperience #ContentStrategy #UXforDummies #Personalization #CustomerExperience

AI bias refers to AI systems often producing biased results that reflect societal biases, including, but not limited to, historical and social inequality. "Recently, Uber Eats and Google discovered how the use of AI can threaten the legitimacy and reputation of online services. However, humans are also vulnerable to biases. These can be systemic, as shown by the bias in facial recognition, whereby we have a tendency to better recognize members of one's own ethnic group (OGB, or Own Group Bias) - a phenomenon now well documented. This is where the challenge lies. Online services have become the backbone of the economy with eight in ten people saying they would be satisfied with fully digital services. With lower processing costs and shorter execution times, AI is a solution of choice for businesses in handling an ever-increasing volume of customers. However, despite all the advantages that this solution offers, it is important to be aware of its bias also. Companies have a responsibility to implement the right safeguards to protect against lasting damage to their reputation and the wider economy." Check out this BetaNews, Inc. article from Olivier Koch of Onfido to learn the appropriate steps for the four essential pillars of a bias prevention strategy to improve your organization's customer journey and experiences. https://lnkd.in/e8Q9Pe7W What strategies are you using to ensure a fair and unbiased customer journey? Let us know in the comments below. #AIBias #CustomerJourney #OnlineServices #DigitalServices #CustomerExperience #AI