Avid Demand

Google implements eight changes to their spam policy that may affect how your website performs and ranks. Review Google's changes and learn what you can do to get ahead of it here: https://lnkd.in/gDK2XkA6 #Google #SEO #Marketing

Introducing another talented Subject Matter Expert at Avid Demand. MEET CASEN BRIGGS. Casen is a Senior SEO Specialist. He improves clients' organic search results by implementing focused, high-impact SEO programs. Technical SEO, targeted internal website links, and blog optimization are three of his areas of expertise. He's been with us for nearly 2 years. View Casen's informative case study on the efficacy of YouTube SEO Optimization: https://lnkd.in/gBSDMTPy

AMA's latest research reveals that post-purchase word of mouth can do more harm than good for businesses. While positive pre-purchase buzz can drive revenue, it may also lead to heightened expectations and, in some cases, negative feedback after a purchase. Read on to understand how to navigate this feedback loop: https://lnkd.in/eBWNmWMB #AmericanMarketingAssociation #WordOfMouth #Marketing

Do you find yourself creating the same website content again and again. For example, for a recurring event? See how a move to evergreen pages can help your SEO results. This Avid Demand case study shows how we increased blog traffic by 146% and conversions by 296% by utilizing evergreen content: https://lnkd.in/gfS3spcp #EvergreenContent #SEO #ContentMarketing

While AI has been proving fruitful in helping B2B marketers automate workflows, there are key instances where AI falls short. Learn where human expertise trumps automation in content, design and regulated B2B industries: https://lnkd.in/gj_jj2pX #AI #B2BMarketing #MarketingAutomation

Over the coming weeks, we’ll be shining a light on our Subject Matter Experts (SMEs). These Avid Demand team members drive innovation and excellence in our industry, and produce impressive results for our clients. PLEASE MEET LOGAN OVERSTREET. Logan is a Senior Analytics Specialist. He is responsible for performance dashboards, MOPS support, and integration with clients' CRM and Marketing Automation systems. He's been with Avid Demand for 3.5 years. Learn more about Logan's work by exploring his blog about choosing an analytics tracking tool for your business: https://lnkd.in/gxsCaisW

According to new Google documentation, businesses should refresh video content on their websites frequently. Search Engine Journal shares 4 reasons why refreshing content will improve relevance for site visitors and increase visibility. View the Case Study here: https://lnkd.in/gTpsGPFr #SEO #ContentMarketing #OrganicTraffic

AMA's latest report delves into when consumers prefer a NEW brand over an ESTABLISHED one. Learn at what point consumers prefer a new company, where the decline in supporting established brands begins, and how it affects your brand's marketing strategy: https://lnkd.in/eyq6y-bd #AmericanMarketingAssociation #NewBrands #EstablishedBrands

MarTech shares 5 'untraditional' trends they're seeing in B2B Marketing. Learn how to capitalize on these insights and improve your marketing strategy: https://lnkd.in/g539Gjp6 #B2BMarketing #BuyingBehavior #B2BAutomation

Marketing Week's 2024 Annual Report covers the measure of marketing effectiveness, why most brands haven't adopted AI, and what ROI means to businesses. Download the report to see their full analysis: https://lnkd.in/eqyPfbqx #MarketingEfficacy #MarketingWeek #LanguageOfEffectiveness