Away reposted this
CMO Advisor & Marketing Consultant • AdAge Marketing Trailblazer • Creator Economy Expert • ex-American Eagle, BMW Group, Day One Agency • 🇰🇷🇺🇸🏳️🌈
📣 Another social shoutout so soon after my last one? You betcha. Shoutout to Alice Chen and the social team at Away for this genius and FAST execution. (Also — we loves to see the behind the scenes content) This post is only an HOUR old and has 100+ comments and is ALREADY performing around 3.5X AWAY’s UER vs. their most recent content posts. The secret sauce was that they acted FAST and didn’t overcomplicate it (+ smartly tagged CK in the comments). Have really enjoyed seeing the social content pivots from AWAY the past few months (to learn more, check their content on IG and TT a year ago and watch their evolution). This is the aWAY 😉.