B Lab

🌍 Gen Z is setting new standards for business—and B Corps are listening. Our latest report shows brand awareness for #BCorp Certification is strongest among young consumers, reflecting a powerful generational shift towards values-driven choices and meaningful impact. As customers, employees, and even founders, #GenZ is pushing businesses to prioritize genuine impact, transparency, and accountability. For Hazel Horvath, founder of Ecolytics, the stakes couldn’t be clearer: “Gen Z has made it clear…they want to work for and buy from companies that share their values.” For her, #BCorpCertification is a way to cut through greenwashing, offering proof of real impact. 🔗 Read our full report to find out how the B Corp brand connects with and builds trust among the next generation: https://bit.ly/4ePmgae

🎙️ New episode alert from Sistema B Colombia's #ConversacionesB Podcast! Join B Lab Global's Head of Policy, Marcel Fukayama, as he sits down with inspiring leaders from our global network: Andrew Davies, CEO at B Lab Australia and Aotearoa New Zealand; Chris Turner, Executive Director at B Lab UK; David Leathers, Senior Program Manager at B Lab Global; and Lucy Muigai, CEO of B Lab Africa. Together, they dive into what it takes to build an economy rooted in purpose, accountability, and sustainability—and how the #BCorp movement is leading the way. "If a business is true to its purpose, the reality is that its work of positive impact will probably never end. There's no point where a business can say 'I'm done, I've solved all the problems', if you keep lifting rocks, if you keep accepting your obligation to engage with stakeholders, you will keep finding more work to do." — Andrew Davies. 🔗 Tune in now: https://lnkd.in/eRU6DEaT

We know that data overload can be overwhelming. That's why we've made our Second Consultation Summary Report as engaging and interactive as possible! 📊 ✨ Dive in to explore key insights, feedback, and next steps on the evolution of our standards—all in a more user-friendly format. Whether you want to explore which regions contributed feedback or understand how we’re reorganizing the Impact Topics, discover how your input is shaping the future of the #BCorp movement! 🚀💡 https://bit.ly/47zJ62J

When we talk about businesses that do ‘good’, we usually think about their external impact on people and the environment. But we believe that a company’s internal impact—how it treats its workers—is just as important. That’s why worker well-being is a core pillar of #BCorpCertification. From fair wages and comprehensive benefits to creating inclusive, supportive workplaces, #BCorps are building more engaged, healthy, and motivated workforces. They understand that the future of work depends on fostering environments where employees can thrive—because a company’s success is rooted in the well-being of its people. 💬 What’s an initiative your company has that makes you feel supported at work? We’d love to hear about the efforts that make a difference! #Sustainability #WorkerWellbeing

Balancing profit with purpose and sustainability? Now that's very mindful, very demure… 😉💚🌿 Younger generations are making their expectations clear: they demand accountability, transparency, and action from the brands they support. It's no wonder that awareness of #BCorps is on the rise among younger consumers. And with #GenZ representing 30% of the global population, it’s essential for businesses to engage meaningfully with this audience. Every Man Jack gets it—real engagement occurs where culture thrives, and for this generation, that’s on social media. By embracing trends, they connect with younger consumers while effectively communicating their values. And the #BCorp brand is central to their strategy, empowering them to communicate their mission with clarity and purpose “B Corp is all-encompassing. There are so many things we want to talk about: our supply chain, sustainability, how we treat our employees. It lends credibility to all these different things that are very hard to communicate individually.” - Ellie Off, VP of Marketing at Every Man Jack. Curious about how B Corps are meeting the expectations of today’s consumers? Check out the full report for more: https://bit.ly/4ePmgae #Sustainability #ConsumerTrends

Is benefit corporation status enough to hold AI accountable? 🤔 ChatGPT had some interesting points, but like us, it recognizes that this is only a first step—there’s still much more work ahead. As Andrew Kassoy highlighted in his recent op-ed in The New York Times, while #benefitcorporation status moves us in the right direction, it doesn’t provide the comprehensive safeguards necessary for fast-moving and high-impact sectors like artificial intelligence. What's your take on ChatGPT’s perspective? How can we ensure AI companies focus on the greater good? 📰 Check out Andrew’s full op-ed here and share your thoughts in the comments: https://nyti.ms/3Yn22yz #ArtificialIntelligence #AI #AIEthics #StakeholderGovernance

How can small businesses in Africa join the green industrial revolution? In her latest blog post, Lucy Muigai, CEO of B Lab Africa breaks down how small businesses can play a leading role in Africa’s green industrial revolution. Learn about capacity-building programs, financial incentives, and policy support designed to help SMEs succeed sustainably. If you want to dive deeper, join Lucy at The Economist Impact’s Sustainability Week Africa (Oct 24-25, 2024) in Cape Town for her panel "Balancing people, planet and profit: investing in the energy transition while supporting communities and employees." Use our code BL/MP15 for 15% off tickets! 🔗 Read the full blog: https://lnkd.in/eRkZRDXS #GreenRevolution #SMEs #Sustainability #SWAfrica #EconomistImpact #BLabAfrica #GreenGrowth

B Lab is excited to be a supporting organization with Social Enterprise Summit for the SES 2024 International Symposium this year! Taking place from November 21-23 at HKCEC and HKEX Connect Hall, #SES2024 is a must-attend event for anyone passionate about social innovation. This year’s theme, “Connecting Global Experience, Strengthening Local Partnerships,” will showcase inspiring keynote speakers and engaging expert-led panels, featuring over 60 renowned leaders from around the world. Registration is now open to the public! Take advantage of the early-bird special and save 40% on your ticket. Register here: https://lnkd.in/gJvC_VRc For more details, visit www.ses.org.hk. Whether you’re local or international, if you’re committed to driving social innovation, we’d love to see you there! #SES #ConnectingGlobalExperience #SocialInnovation

B Corp brand awareness is strong, and growing! 🌍📈 Over the past 18 years, consumer awareness of the #BCorp brand has grown around the world, with 1 in 4 consumers now familiar with B Corps. In our latest report we explore how this awareness is cultivated, highlighting generational patterns, regional trends, and the impact of the brand on consumer behavior. Key highlights include: 💡 In the U.S., 50% of consumers under 25 are familiar with B Corps, proving the movement’s growing influence on the next generation of leaders and shoppers. 💡 The number of B Corps in a country is the strongest driver of brand awareness, demonstrating the power of a united community. 💡 Brand awareness translates into real action—shaping buying decisions and increasing engagement with investors and policymakers alike. Curious about what drives awareness and how it's impacting consumer behavior globally? 🔗 Read the full report: https://bit.ly/4ePmgae #ConsumerBehavior #SustainabilityTrends #BCorpCertified

📸 Reflecting on our time at B Lab UK’s #LouderThanWords event! One of our standout moments was the Ask-Me-Anything sessions where Judy Rodrigues, Director of Standards at B Lab Global, teamed up with Bernard Gouw, Senior Social Standards Manager, and David Leathers, Senior Program Manager, to tackle your questions and share valuable insights into the standards journey. Swipe through to relive some highlights from our time there. If you missed it, don’t worry! Dive into the latest updates on our standards in our summary report: https://bit.ly/4eGv95b Photo Credits: Misa Laska #BCorp #Sustainability #BCorpStandards