B2B International

How can DEI transform the employee experience? Join Pauline Miller (Chartered, FCIPD), Kim Arend and Beata Mikłosz at 11am UK time / 12pm CET as they discuss the findings from our extensive online study of 2,000 respondents across 7 European markets and share insights, successes and challenges from other companies on their DEI journeys. The report is essential for anyone looking to harness the power of optimism and innovation to drive business growth and enhance employer engagement. Register for the free webinar here > https://lnkd.in/eHGpDkXw marktforschung.de #DEI #webinar

In this week's edition of the B2B Insights LinkedIn Newsletter, Emma Flood discusses why in-person or face-to-face focus groups are an extremely valuable method of data collection to generate rich, qualitative data through open-ended questions and interactive discussions. Check it out below 👇 -- Every week, our B2B Insights LinkedIn Newsletter will feature an article written by one of our team covering B2B market research trends, strategies, frameworks, and best practices. Make sure to subscribe to avoid missing future editions! #B2B #marketresearch #insights #mrx #strategies #trends #frameworks #bestpractices #focusgroup #qualitativeresearch #qualresearch

What can marketers do to build stronger B2B brands? Oliver Truman dives into the findings of the 2024 Superpowers Index in this latest snippet from the B2B Insights Podcast 👇 Listen to the full episode to hear what B2B marketers can do to build stronger brands, what brands can do to close deals more quickly, and how brands can create meaningful differentiation > https://lnkd.in/etPt_-A7 #b2b #marketresearch #mrx #insights #research #report #thoughtleadership #study #superpowersindex #2024superpowersindex

Listened to our latest podcast yet? 🎙 Beata Mikłosz and Niklas Heitland share their favorite frameworks to develop winning value propositions. Learn all about... ✅ The Value Proposition Canvas ✅ The Three Circles Framework ✅ The Kano Model ✅ The Push-Pull Model Listen or watch the full episode here 👉 https://lnkd.in/eu8VHU2y #b2b #marketresearch #mrx #insights #frameworks #models #valueproposition #kano #threecircles #valuepropositioncanvas #pushpull

A crucial part of every customer research program is a representative sample. Often this is oversimplified into a focus on response rates or quota targets, but this can be misleading in isolation. To understand why, Marius Hindelang explores what it means for a sample to be representative and shares examples of bias and how to overcome it in this excellent article 👉 https://lnkd.in/ekpAVdgP #b2b #marketresearch #mrx #insights #customerresearch #cx #customerexperience #research #sample #datacollection #fieldwork #bias

In this week's edition of the B2B Insights LinkedIn Newsletter, Georgina Stone discusses the key principles and skills needed to demonstrate active listening and its importance in business communication and market research. Check it out below 👇 -- Every week, our B2B Insights LinkedIn Newsletter will feature an article written by one of our team covering B2B market research trends, strategies, frameworks, and best practices. Make sure to subscribe to avoid missing future editions! #B2B #marketresearch #insights #mrx #strategies #trends #frameworks #bestpractices #activelistening #communication

What can brands do to widen the performance gap between themselves and the competition? Oliver Truman dives into the findings of the 2024 Superpowers Index in this latest snippet from the B2B Insights Podcast 👇 Listen to the full episode to hear what B2B marketers can do to build stronger brands, what brands can do to close deals more quickly, and how brands can create meaningful differentiation > https://lnkd.in/eGymXvGZ #b2b #marketresearch #mrx #insights #research #report #thoughtleadership #study #superpowersindex #2024superpowersindex

Our 2024 Superpowers Index highlighted the ever-increasing importance of thought leadership, with the ability of brands to display ‘active thought leadership in a sector’ rising to 3rd place (from 20th in the 2023 study) in factors influencing their buying decisions. Despite this, only 25% of buyers currently rate B2B brands highly on thought leadership, presenting a significant opportunity for brands to establish authority and strengthen their market position. In this blog post, Sarah Mathew & Tracey Croft (née Nolan) CMRS share 4 reasons why B2B brands should use thought leadership research to inform their content marketing strategy 👉 https://lnkd.in/eV8P6-4m #b2b #marketresearch #mrx #insights #thoughtleadership #content #contentmarketing #contentstrategy #research #study #superpowersindex 

🎙 New Podcast Episode! 🎙 Beata Mikłosz and Niklas Heitland share their favorite frameworks to develop winning value propositions. Learn all about... ✅ The Value Proposition Canvas ✅ The Three Circles Framework ✅ The Kano Model ✅ The Push-Pull Model Listen or watch the full episode here 👉 https://lnkd.in/ePjtSUqd #b2b #marketresearch #mrx #insights #frameworks #models #valueproposition #kano #threecircles #valuepropositioncanvas #pushpull

In this week's edition of the B2B Insights LinkedIn Newsletter, Georgia Wadsworth outlines the best use cases for using qualitative research to better understand customers and looks at how to choose the most effective methodology. Check it out below 👇 -- Every week, our B2B Insights LinkedIn Newsletter will feature an article written by one of our team covering B2B market research trends, strategies, frameworks, and best practices. Make sure to subscribe to avoid missing future editions! #B2B #marketresearch #insights #mrx #strategies #trends #frameworks #bestpractices #customerresearch #customerexperience #cx #qualitativeresearch #interviews #focusgroups #ethnography