As Banijay Group releases its 2024 financials to the market, Banijay Entertainment’s CEO, Marco Bassetti comments on our performance (Banijay Entertainment and Banijay Live) for the year:
2024 saw Banijay Entertainment, inclusive of Banijay Live, continue to demonstrate its strength and market-leading position in what has been commonly recognised as a challenging market environment. Overtaking €3.3bn in revenues, the combined business illustrated a resilient top-line, while ramping up its bottom line, closing the year with an Adjusted EBITDA margin of 15.8%.
A scaled content powerhouse, the last 12-months saw the business rise to be the largest European scripted studio – alongside its long-standing position as a leader in non-scripted (250+ launches in ‘24) – increasing activities in non-English-language, and acting as a key partner for streamers (80 non-scripted & scripted launches in ‘24), delivering award-winning, high-ranking shows across the board.
Broadening the offering with the likes of Caryn Mandabach Productions, we continued to strategically diversify the portfolio – with Banijay Live delivering a broad spectrum of 119 events – while maintaining the effectiveness and efficiency of the model the group was built on. Elsewhere, our pioneering entrepreneurial spirit took centre stage as we finalised an agreement with base and AWS to deliver a market-leading content hub utilising the latest in cloud and AI technologies.
Preserving our competitive advantage in the market producing 17K+ hours of content through 2024, we rose as distributor of the year and delivered the most new titles across scripted and non-scripted, a huge number of returning and travelling hits, and continued to successfully exploit our burgeoning 205k+-hour-strong catalogue across all channels – that is testament to the talent we attract and retain, and the strength of the ideas they create. As we start accelerating through 2025, our goal remains simple – maintain our lead and be the number 1 partner for clients, the number 1 home for creatives, and the number 1 powerhouse for IP, live events and experiences.
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