We love to think about our client’s websites as a flagship for their brand—no matter where they sell. In CPG, it’s all about building trust through storytelling and education. A robust recipe blog is a great way to increase customer engagement while adding value.
It doesn’t matter how delicious a product is on its own... If the brand isn’t inspiring customers with new ways to enjoy it, they’re missing out on serious loyalty and repeat purchases. Recipes are one of the best ways to drive product discovery, usage occasions, and customer retention. Showing customers how to mix up weekly dinners or snack ideas means they’ll consume more, buy more, and keep coming back. And for brands with a broader catalog, a recipe blog can connect customers to other products and even show them how different items work together to create something new. Investing in a recipe section—whether selling online or offline—and promoting it on-pack, in emails, and on social channels can go a long way for customer engagement. I’m biased 😝 but loving this recipe blog we created for Sweet Loren's. After migrating them from WooCommerce, we started with a simple Shopify blog. As their product line grew, we gave it a full redesign to inspire more tasty ways for customers to experience their products.