Barrel

We love to think about our client’s websites as a flagship for their brand—no matter where they sell. In CPG, it’s all about building trust through storytelling and education. A robust recipe blog is a great way to increase customer engagement while adding value.

Check out our CEO Lucas Ballasy's contributions to Okendo's latest blog ☟

while on earth™ is a performance wellness brand for those who move, go, and do. We helped launch while on earth™ to market with an e-commerce site that highlights product storytelling, builds community, and drives conversion. Learn more at: https://whileonearth.co

Exciting launch today for while on earth™ 🌍

Riig is a premium waterproof hat company designed for water enthusiasts. We reimagined their omnichannel experience including their Shopify e-commerce site, email campaigns, and social media strategy to support their expanding product line, enhance brand awareness, and boost sales through product education and social proof. A core component of the Riig redesign product storytelling was to highlight the hat’s waterproof functionality and unique micro-fit snapback closure which offers a precision fit that no other snapback hat can. To enhance customer retention and increase customer confidence when purchasing, we migrated Riig from Yotpo to Okendo and introduced a new referral program to grow their community. See the full news post here: https://lnkd.in/en54hdK5

✨ Just Launched ✨ Milton's is a maker of tasty, better for you foods with premium ingredients including cauliflower crust pizza, crackers, and craft breads. Barrel partnered with Milton’s to redesign and migrate their website from Wix to Shopify. With Milton’s 25-year history, we focused on engaging storytelling that makes it easy for both new and existing fans to learn more about their products. As a health-conscious and ingredient-focused brand, the dietary and nutritional value propositions of Milton’s products are prominently featured throughout the customer journey. Check out the full site here: eatmiltons.com

Some of our most rewarding projects aren't full-scale redesigns or multi-month endeavors. They're targeted initiatives designed to help a client achieve a specific outcome quickly and effectively. Last year, we collaborated with Theralogix, a precision nutrition brand who offers a diverse range of supplements supporting various aspects of health, including fertility, prenatal care, cardiovascular wellness, and more. Our task? Migrate their subscription and payment platform to Recharge. Most Theralogix customers visit with the website with a unique physician (or Provider Referral Code) code that provides them with a discounted, customized subscription. We worked closely with the client and Recharge crew to navigate these requirements and ensure a successful migration, while enabling a bunch of new features, like: → Allowing customers to enter or modify their member discount codes seamlessly. → Eliminating the need for manual code entry during checkout. → Streamlining the user experience by removing the hassle of inputting member numbers with each order.

We're excited to be featured in Swap's Christmas in July Playbook! Download the playbook here: https://lnkd.in/gfE_fxTh

Aquor Water Systems redefined the traditional spigot by making a sleek and modern hydrant and other home & garden accessories. We helped Aquor increase customer acquisition and optimize the overall experience on their website. "At Aquor, we faced significant challenges with our website that hindered our ability to maximize app functionality and achieve optimal site performance and conversion rates across both our direct-to-consumer (DTC) and B2B sales channels. After reviewing several developers, Barrel emerged as the clear choice for us due to their focus on design, site performance metrics, and their commitment to clear project timelines. Barrel proved invaluable in helping us navigate through our outdated website constraints. Particularly on our B2B side, where we struggled with managing discounts, distribution, and retroactive adjustments for forgetful customers, Barrel offered a tailored solution outside of Shopify’s native capabilities. Their team provided clear guidance and support as we implemented Shopify’s B2B platform, enabling us to streamline access to Pro Pricing for our B2B clients. Now, our B2B customers enjoy a seamless purchasing experience, free from the distractions of DTC-specific content, which has significantly reduced friction in their buying journey. Throughout our partnership, Barrel not only met but exceeded our expectations. Their transparency in deliverables and project scope ensured we stayed on track with our timeline, and their ongoing support has been invaluable in maintaining our new platform. We are thrilled with the results and look forward to continuing our successful collaboration with Barrel." - Aiyoko Ishida, Marketing Manager at Aquor Water Systems Check out our full blog post here: https://lnkd.in/eNZZRxnU

🚨 Attention Shopify Plus Merchants 🚨 Did you know that Shopify is requiring all Shopify Plus stores to upgrade from checkout.liquid to checkout extensibility by August 13, 2024? 🛒 ⏳ We recently helped our client Cabot Creamery with the upgrade, which included updating checkout customizations, setting up pixels, and moving to one-page checkout. This update ensures that Cabot is set up to continue accepting orders and payments through August and beyond. Learn more about the Shopify checkout extensibility upgrade requirements here: https://lnkd.in/efuq8Xih Need help meeting the deadline? Reach out to newbiz@barrelny.com and our team will start with an audit of your current checkout and outline all of the requirements needed for a seamless transition.