Be.a Consulting

Are agencies destroying the planet, or can we be part of the solution? I am deeply fascinated by how we can harness the power of the human mind to reimagine a better future. Join me as I discuss the power of imagination, our unconscious minds and divergent thinking to craft our dreams into realities. I look forward to running the #BIMA Networking Power Hour as co-chair of the Perspectives Council with the amazing Kian Bakhtiari, with thought-provoking discussion Ann Longley, FRSA, Brad Smith and Chellsie Brooks! https://lnkd.in/eRzWS3im Interested in joining our council? Please say hello 👋 https://lnkd.in/eZ4b3NWQ The Perspective Council is a collection of marketers, strategist, creatives and academics from across digital. We love the industry and think it can be a powerful force for good, so have come together to champion this whilst confronting some of the less positive effects and influence digital companies, media, tools and services have on human behaviour and the world around us.

Who do you trust? Do they trust you? If trust is a dynamic between two human beings, how can we really trust AI when it can't empathise back? It was fantastic to speak at #AdobeSummit 2024 in Las Vegas on "Trust What You Create: GenAI and the Future of Work". https://lnkd.in/ec4_D4sa Key takeaways from a behavioural perspective: ⭐ Humanise: Designing effective AI starts by humanising the experience. Add positive friction to keep humans at the heart of the design. ⭐ Adapt: AI adoption is Behavioural change. Give humans shared control, training and empowerment. Psychological safety in teams is essential to encourage feedback loops and treat AI as a WIP. ⭐ Protect: Ensure transparency and governance. Develop community-led principles that are not centralised. Our panel was part of an incredible campaign that used AI to promote the message - super clever: https://lnkd.in/eJRbdA23 The fish theme was developed by #adobefirefly and even took over the sphere in Vegas! https://lnkd.in/esmYuvWj Thank you, Karen Feldman for hosting me, Laura Powers and Nicholas Renotte on our panel - what a great bunch! It was an incredible experience, and I even won $$ on the roulette 🙈 Justin Ablett Michelle Parker Gail Ferman Donna Satterfield Christina Bogush Dylan Titherley Sarah Baldessari Mary Burens Petzinger Jennifer Quinlan Thank you, team at #Adobe and #IBM, for being such exciting, brave clients of Be.a Consulting. If you're interested in hearing more about how IBM and Adobe are revolutionising the content supply chain with a human-centred approach, please get in touch. Here is a recent report: https://lnkd.in/eixBFyNN #trustwhatyoucreate #adobe #ibm #genai #behaviouralscience #watsonx  #generativeai