Because

Some words stay with you forever. This is one of them. A customer, born in 1933, wrote us this beautiful note sharing how she has struggled with bladder leaks her whole life. "𝘋𝘦𝘢𝘳 𝘎𝘦𝘯𝘵𝘭𝘦 𝘍𝘰𝘭𝘬, 𝘐'𝘷𝘦 𝘸𝘢𝘪𝘵𝘦𝘥 𝘢𝘭𝘭 𝘮𝘺 𝘭𝘪𝘧𝘦 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘮𝘢𝘳𝘷𝘦𝘭𝘰𝘶𝘴 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘺𝘰𝘶'𝘷𝘦 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘥! 𝘐'𝘮 𝘰𝘷𝘦𝘳𝘸𝘩𝘦𝘭𝘮𝘦𝘥 𝘸𝘪𝘵𝘩 𝘨𝘳𝘢𝘵𝘪𝘵𝘶𝘥𝘦! 𝘐t'𝘴 𝘢 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘐'𝘷𝘦 𝘴𝘵𝘳𝘶𝘨𝘨𝘭𝘦𝘥 𝘸𝘪𝘵𝘩 𝘮𝘺 𝘸𝘩𝘰𝘭𝘦 𝘭𝘪𝘧𝘦. 𝘚𝘪𝘨𝘩. 𝘐𝘵 𝘸𝘢𝘴 𝘢 𝘭𝘶𝘤𝘬𝘺 𝘥𝘢𝘺 𝘸𝘩𝘦𝘯 𝘐 𝘴𝘢𝘸 𝘺𝘰𝘶𝘳 𝘢𝘥 𝘢𝘯𝘥 𝘺𝘰𝘶 𝘢𝘤𝘵𝘦𝘥 𝘲𝘶𝘪𝘤𝘬𝘭𝘺 𝘪𝘯 𝘴𝘦𝘯𝘥𝘪𝘯𝘨 𝘮𝘦 𝘢 𝘩𝘶𝘨𝘦 𝘴𝘢𝘮𝘱𝘭𝘦. 𝘛𝘩𝘢𝘯𝘬 𝘺𝘰𝘶 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘣𝘰𝘵𝘵𝘰𝘮 𝘰𝘧 𝘮𝘺 𝘩𝘦𝘢𝘳𝘵." This is why we do what we do. We're honored to be part of this customer's journey and deeply moved by her words. #Gratitude #CustomerStories #OlderAdults

🌟Big News! We're officially a Great Place to Work! 🌟 At Because, we've always known that our team is something special - and now we have the certification to prove it! We're proud to share that we've been Great Place To Work US certified. What makes Because such an amazing place to work? It's our people. From innovation to collaboration, our culture is built on trust, inclusivity, and a shared mission to improve lives. This certification is a testament to the passion and dedication our team brings every day. A huge thank you to every member of the Because team for building our culture into what it is today. Looking for a new opportunity? We're always looking for incredible talent to grow with us! 🚀 #GreatPlacetoWork #BecauseTeam #CompanyCulture

A new Public Policy Institute of California report reveals a dramatic shift in the U.S. population: By 2040, 22% of Californians will be 65+, a 59% increase in just 15 years. And this isn't just a state trend, it's a preview of what's happening nationwide. Some key takeaways: 📌 A shrinking workforce and growing retiree population will place new demands on businesses, healthcare, and financial systems. 📌 The older population is becoming more diverse. No single racial or ethnic group will be a majority, requiring more culturally inclusive products, services, and support. 📌 Financial strain will impact millions, and many older adults will struggle to afford essentials, including housing and healthcare. 📌 Demand for home care, assisted living, and health and medical services will rise dramatically. Read the full report here: https://lnkd.in/gemgFv33

🌿 Longevity: Is it Genes or Lifestyle? 🧬 A compelling new article from The New York Times sheds light on the age-old question: What influences longevity more- genetics or lifestyle? Spoiler alert: While some may hit the genetic jackpot, for most of us, the way we live has a profound impact on how we age. At Because, we understand the importance of proactive health choices. From innovative products to expert-backed education, we're dedicated to supporting our customers in living healthier, more fulfilling lives. Read the full article here to explore how lifestyle plays a critical role in shaping our future: https://lnkd.in/gjnYUp_4

We’re thrilled to officially welcome Chanthina Che Julian as our new Product Manager! After collaborating with us as a consultant since July, we’re excited to have her expertise on board full-time. With over a decade of eCommerce experience, Chan has worked with standout DTC brands, helping them grow through enhanced user experiences, smart product strategies, and leveraging platforms such as Shopify, Salesforce Commerce Cloud, and Magento. Her passion for creating seamless shopping experiences and driving impactful results makes her an incredible addition to our team. Welcome aboard, Chanthina—we can’t wait to see all the amazing things we’ll accomplish together! #WelcomeToTheTeam #ProductManagement #TeamGrowth #NewHire

As we close out 2024, we’ve been reflecting on the milestones we’ve achieved at Because this year—each one rooted in our mission to support the dignity, confidence, and comfort of the incredible individuals we serve. Here are a few highlights that made this year truly special: 💜 𝗙𝗼𝗿 𝗢𝘂𝗿 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀: • Delivered life-changing solutions to 𝗵𝘂𝗻𝗱𝗿𝗲𝗱𝘀 𝗼𝗳 𝘁𝗵𝗼𝘂𝘀𝗮𝗻𝗱𝘀 𝗼𝗳 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀, empowering them to live with confidence and freedom from worry. • Launched 𝟭𝟱 𝗻𝗲𝘄 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 designed directly from customer feedback, ensuring our solutions meet their unique needs and preferences. • Grew our private 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆, creating a supportive space for customers to connect, share experiences, and have their needs heard. • Introduced our 𝗳𝗶𝗿𝘀𝘁-𝗲𝘃𝗲𝗿 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗽𝗿𝗼𝗴𝗿𝗮𝗺, rewarding our customers for their trust and helping them save more on the products they rely on. 🤝 𝗙𝗼𝗿 𝗢𝘂𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀: • Donated more than $𝟮𝟱𝟬,𝟬𝟬𝟬 𝘄𝗼𝗿𝘁𝗵 𝗼𝗳 𝗴𝗼𝗼𝗱𝘀 to charities and nonprofits supporting older adults in need. • Partnered with a leading Stanford urologist to conduct 𝗴𝗿𝗼𝘂𝗻𝗱𝗯𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 that will inform future product innovation and elevate customer education. 🌍 𝗙𝗼𝗿 𝗢𝘂𝗿 𝗣𝗹𝗮𝗻𝗲𝘁: • Strengthened our commitment to sustainability by maintaining 𝗰𝗮𝗿𝗯𝗼𝗻-𝗻𝗲𝘂𝘁𝗿𝗮𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 and 𝗢𝗘𝗞𝗢-𝗧𝗘𝗫 𝗰𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 for safe, high-quality products. None of this would have been possible without the dedication of our incredible team and the trust of our partners. Together, we’re making a meaningful difference in the lives of those we serve. As we step into 2025, we’re excited to continue innovating and collaborating to create even greater impact. #EndOfYearReflection #CustomerImpact

What started as a small white elephant gift exchange in our first year with a handful of employees in a humble warehouse in Redwood City has grown into a cherished tradition with a team that now spans across the country. Yesterday, 26 of us joined together virtually to celebrate, swap (and "steal"!) gifts, and share some holiday cheer. Every year, this tradition reminds us how far we've come - not just in size, but in the strength of our community. It's incredible to see how much we've grown while staying true to our roots: fostering connection, having fun, and celebrating the team that makes it all possible. We're endlessly grateful for our employees, whose dedication, creativity, and hard work drive our success every day, and to our customers, who inspire us to keep innovating and growing. ✨ Happy Holidays from all of us at Because! 💙

✨ Team Spotlight: Celebrating Our Customer Service Superstars ✨ At Because, our Customer Service team is the heart and soul of what we do. They're not just answering questions or taking orders-- they're listening, empathizing, and solving real problems for our customers every single day. Here are just a few things our customers have said about them: 💬 “The team was so kind and helpful—they made me feel heard.” 💬 “I can't wait to receive my order. If it's anything like their customer service, I'm going to be thrilled.” 💬 “The person I talked to went to great lengths to help me. I really appreciate that kind of customer service.” A huge THANK YOU to this amazing group for embodying our mission of meeting our customers where they are. We couldn't do it without you!  🙌 #TeamBecause #CustomerService #Gratitude #Olderadults

As we continue to innovate in the health and wellness space, we're inspired by the growing conversation around "healthspan" -- the years we live in good health. This article from The New York Times explores exciting advancements in aging research, from lifestyle changes to cutting-edge science. At Because, we're committed to empowering healthier, more fulfilling lives for our customers, especially as they navigate aging with confidence. Read more about this important topic: https://lnkd.in/gmSPxTaE #healthspan #longevity #aging #olderadults

The Golden Girls are no longer the blueprint for aging. The concept of old age is being redefined, moving beyond the stereotypes of golf, travel, and leisure as the "golden years". Today, more people are working longer, living healthier, and seeking purpose in their later years. But are we ready to support this shift? This interview with author James Chappel dives into the pressing challenge of redefining aging for the future. From Social Security concerns to the lack of cultural representation for the realities of aging, it's clear we need new models. Read the full article below: https://lnkd.in/geKPj423 #aging #longevity #olderadults