Bend.AI

We are thrilled to announce we've been acquired by Conversion Logix! This powerful merger combines Conversion Logix's marketing expertise with Bend.ai's cutting-edge AI technology to create a groundbreaking predictive leasing platform that will shape the future of the multifamily and senior living industries. Read all about it here:

🔒 *ChatGPT Plugin Vulnerabilities Expose Risks of Sensitive Data Theft* Recent research by Salt Labs has revealed critical security flaws in ChatGPT plugins that could present significant risks to enterprise security. These vulnerabilities may allow attackers to control third-party user accounts, such as those on GitHub, potentially leading to unauthorized access to sensitive personal information. The research found that during the ChatGPT plugin installation process, it is possible for attackers to inject malicious plugins into user accounts. This could grant them access to proprietary data communicated through ChatGPT. Another issue was detected in PluginLab, a development platform for ChatGPT plugins, where improper verification of user IDs could result in account takeovers. Moreover, certain plugins were discovered to be prone to OAuth redirection, which could enable attackers to craft links that steal user credentials. Upon identification of these vulnerabilities, Salt Labs followed standard disclosure protocols and informed OpenAI and the implicated third-party vendors. The vulnerabilities were promptly addressed by the involved parties, and there is no record of these vulnerabilities being exploited thus far. Sources: https://lnkd.in/eg_hhDDb

📰 AI's Creative Limits: Human Connection in Art and Literature at Risk? A recent Authors' Guild event, led by journalist Steven Levy, tackled the rising apprehension amongst authors about artificial intelligence's capacity to create literary works. Levy challenged the audience to consider their feelings upon discovering a beloved novel was not penned by a human, but by AI. The predominant feeling of deceit highlighted a crucial aspect of reading and art as a whole: the deep-seated desire for human connection. The dialogue moved on to look at Google's AI chatbot, Gemini, which is designed to enhance productivity and creativity. However, Levy questioned its ability to foster true creativity, offering examples such as coordinating snack schedules for youth soccer and contriving captions for family pets. Levy suggests that creativity is inextricably linked to the human experience, and the substitution of AI in spaces meant for personal expression could dilute the intrinsic human element in communications. Eminent voices like Dennis Yi Tenen, Associate Professor at Columbia University, echo Levy's sentiments. In his book "Literary Theory for Robots," he acknowledges writing's susceptibility to automation yet forecasts that human ingenuity paired with AI will surpass automated outputs, maintaining the unique human perspective in content creation. As AI's role in content generation grows, Levy underscores the need to preserve the human spirit in art. He foresees a future of combined human and AI authorship, but insists the primacy of human interaction remains unrivaled in art. Sources: Here’s the Thing AI Just Can’t Do #ArtificialIntelligence #Creativity #HumanConnection #AuthorsGuild #LanguageModels #GoogleGemini #LiteraryTheory

📰 Adapting to a Post-Cookie Marketing Landscape With the forthcoming end to third-party cookies, marketers face a turning point in digital advertising. This shift necessitates the implementation of new strategies and rethinking of current practices. High quality first-party data is increasingly important to maintain its accuracy and relevance, and to comply with evolving privacy regulations. The enhanced importance of zero-party data, directly provided by customers indicating their preferences, is reshaping marketing engagement strategies. Marketers are now reassessing the role of identity data within their funnels, with some considering the cost-effectiveness of broader targeting alternatives over highly granular individual-level marketing. As preparations for the post-cookie environment continue, experimentation with alternative identifiers is critical. Options like Unified ID 2.0, Authenticated Traffic Solution by LiveRamp, and ID5’s Universal ID represent a few of the numerous approaches being explored to reconcile personalized marketing with user privacy in the absence of third-party cookies. Moreover, with the rise in consumer privacy protection, there's a push to transition from traditional multi-touch attribution methods toward new models that measure the incremental value of customer relationships over time. This customer-centric approach to measurement promises a clearer understanding of marketing’s impact on long-term profitability and customer lifetime value. Embracing these forthcoming alterations is not merely about survival but about leveraging the changes to achieve a competitive edge by refining first-party data management, utilizing better insights, exploring new identifiers, and pursuing more detailed measurement techniques. Sources: Google’s cookie deprecation: An essential marketing playbook for the post-cookie era #Marketing #DataPrivacy #DigitalAdvertising #ThirdPartyCookies #FirstPartyData #ConsumerPrivacy #MarketingStrategy #LifetimeValue #PostCookieEra

📈 Microsoft Expands Access to Copilot AI for Advertisers In a notable development, Microsoft is extending the trial phase of its Copilot AI to a broader range of advertisers. This advanced tool is engineered to expedite the creation of campaign assets such as images, headlines, and descriptions, meeting the specific demands of both advertisers and agencies. By tapping into artificial intelligence, Copilot AI provides recommendations for marketing assets based on the descriptions fed by the users. This seamless integration within the Microsoft Advertising Platform could mark a significant step toward more efficient asset production, saving time and improving the quality of marketing content. As the trial widens, Microsoft gently reminds users to utilize AI responsibly and provide feedback that contributes to fine-tuning the system for better accuracy and effectiveness. #MicrosoftAdvertising #CopilotAI #AIinMarketing #DigitalAdvertising --- Sources: Microsoft rolls out Copilot AI to more advertisers. Article by Nicola Agius on March 12, 2024, discussing the capabilities of Copilot AI to generate marketing assets instantaneously.

📈 Influencer Marketing 3.0: Exploring AI's Role in Boosting Engagement ------------------------------------------------------------ Artificial Intelligence is reshaping influencer marketing, ushering in a new era termed 'Influencer Marketing 3.0.' A Forbes Tech Council article by Chiranjiv Roy highlights this shift, showing how advanced AI tools are enhancing engagements and transforming the industry. Developments in machine learning algorithms, large language models, and retrieval-augmented generation are at the core of these changes, enabling brands to better identify and collaborate with micro and nano-influencers. A small skincare brand's success story serves as a testament to AI's capability to increase engagement by ensuring content authenticity and relatability through data-driven influencer identification. The AI-driven process is encompassed by several critical stages: - Before the Campaign: Gathering and pre-processing data using machine learning for normalizing data and extracting predictive features. - During the Campaign: Utilizing the dynamic capabilities of AI allows real-time campaign adjustments, bolstered by the use of language models and copilots for ongoing performance analysis. - After the Campaign: AI assists in evaluating the campaign's success, generating valuable insights that shape future marketing strategies. As the technology matures and its imperfections are addressed, AI's role in content creation and customer engagement is poised to grow significantly. Acknowledging its continuously evolving nature is crucial for those involved in marketing and technology intersections. #ArtificialIntelligence #InfluencerMarketing #DataScience #TechNews #MarketingStrategy #MachineLearning #LLM #RAG Sources: Forbes Article: Influencer Marketing 3.0: A Dive Into AI's Impact On Engagement Forbes Tech Council post by Chiranjiv Roy https://lnkd.in/gfsuDemr

📃 Hadley Wickham Showcases the Power of R with httr2 Package In a recent presentation available on GitHub, Hadley Wickham demonstrated the capabilities of the httr2 package, a tool for generating and performing HTTP requests from the R programming environment. This new package builds upon the success of its predecessor, httr, introducing a more efficient way to build complex requests with an explicit request object and a familiar interface. Wickham illustrated the advantages httr2 offers to data scientists for interacting with the web, emphasizing its potential to make HTTP communication more accessible and intuitive. The development and support of httr2 signal the ongoing enhancement of R as a robust tool for data science. #R #HadleyWickham #httr2 #HTTPrequests #DataScience #GitHub Sources: https://lnkd.in/g_aMWTb9

🔬 Unleashing the Power of Generative AI in Healthcare: Navigating Ethical Challenges and Risks for Responsible Implementation As healthcare continues to integrate advanced technologies, the role of Generative Artificial Intelligence (GenAI) has become increasingly significant. Emphasizing this transformational potential, the need for ethical considerations is crucial to maintain trust, protect patient privacy, address algorithmic bias, and ensure transparency and accuracy. The incredible benefits of GenAI, such as revolutionizing diagnostics and personalizing treatment, are clear, yet their responsible implementation cannot be overlooked. A primary concern is patient privacy, urging healthcare organizations to follow stringent data regulations, ensure transparent consent mechanisms, and uphold robust data security. Equally vital is addressing algorithmic bias, which demands diverse datasets and regular audits to prevent skew. Transparency aids in building trust and supports informed decision-making for healthcare professionals and patients alike. The complex moral dilemma in healthcare, coupled with the grave issue of medical errors, brings to light the need for human oversight in GenAI applications, possibly trading off some efficiency for trust. To harness GenAI's transformative power and manage risks effectively, a collaborative approach involving multiple stakeholders, with clear guidelines and a continuous ethical discourse, is imperative. Prioritizing ethical standards will allow GenAI to significantly enhance patient care and healthcare outcomes. Sources: https://lnkd.in/ggcwWYQ5 #AI #GenerativeAI #Healthcare #Ethics #DataPrivacy

🌐 New Tutorial Explains How to Create and Deploy Websites for Beginners --- Jadey Ryan's blog published on February 19, 2024, serves as a beacon for those eager to step into the world of website ownership yet inhibited by a lack of technical expertise. In her post, Ryan unfurls an elaborate yet comprehensible guide utilizing Quarto and Netlify. These tools coalesce to present a streamlined experience for those who value practicality over technical depth. The heart of this offering is a beginner’s manual replete with step-by-step illustrations ranging from the alteration of placeholder content on default pages to the infusion of personal aesthetic touches that culminate in the final deployment on Netlify. The guide piques the interest of novices, promising an experience unmarred by confusing jargon or convoluted procedures. Notably, Ryan doesn't just orchestrate the guide, she intertwines her journey, delineating the nuances of updating configuration files and amplifying her brand with a bespoke domain. Those pondering the more intricate facets of website development will discover a repository of resources and nuanced customization techniques appended within. This discourse underscores a path to digital autonomy, encouraging readers to surpass the mere consumption of web content and become architects of their web spaces. Sources: https://lnkd.in/gtYK3u2F #WebsiteCreation #Quarto #Netlify #DIYWebDesign #BeginnersGuide

🛰️ New Geospatial Data Startup Unveils Fused Platform to Simplify Satellite Data Usage In recent developments, a startup named Fused has introduced a new approach to handling and visualizing satellite data. Fused, founded by ex-Uber engineers Sina Kashuk and Isaac Brodsky, announced securing $1 million in pre-seed funding, indicating a significant milestone for the company. Central to Fused's service is a middleware layer designed to convert complex geospatial data into more accessible visual formats. These formats are compatible with common applications like Excel, Airtable, and Notion. Fused utilizes open-source tools as part of its serverless engine to provide fast template processing. Particularly noteworthy is Fused's integration of Python for data processing, emphasizing speed and efficiency. Users can now create and modify visualizations much faster than with previous systems, as the heavy lifting is transferred to the cloud. Fused has also introduced the Fused Workbench, a tool meant to offer interactive data manipulation and visualization. This addition could prove useful for data scientists and developers looking to harness satellite data for various projects. In the context of growth in serverless computing and commercial satellite operations, there is a significant shift towards more practical applications of geospatial data, a domain where Fused is positioning its offerings. Sources: New Geospatial Data Startup Fused Streamlines Satellite Imagery Visualization #FusedPlatform #GeospatialData #SatelliteImagery #ServerlessComputing #DataVisualization #TechStartups #PreSeedFunding