Benson SEO

Running Bing or social ads for your business? See how we can help import your impressions, clicks and costs to Google Analytics so you can compare Return On Ad Spend (ROAS) vs. Google Ads, all in one report. Check it out! #digitalmarketing #socialmedia #googleanalytics #ecommerce https://lnkd.in/dM6bZxw

Back to #SEO basics... are the paginated areas of your website set up in the best way for your visitors and search engines? #ecommerce #SEO #Shopify #usability

Back to #SEO basics... are the paginated areas of your website set up in the best way for your visitors and search engines? #ecommerce #SEO #Shopify #usability

We’ve rounded up three new topics of interest in the #SEO space that most marketing teams should know. These are timely, future-leaning, and critical to understanding modern SEO in the times of AI. 

Here is the first in a series of industry update posts we're going to be sharing from Benson SEO. There are the topics that are, or should be, top of mind for all in the #SEO and #marketing field. We'll post monthly or bi-monthly posts about industry news like this one, tips ranging from the basics of search engine optimization and advertising, to #ecommerce SEO, and everything new in #AI as it relates to SEO.

The Benson SEO team will be posting regular SEO tips, and this week's post covers a lot, but it's still the "basics" for increasing your website visibility on search engines, and discovery tools like AI applications. Check it out! (yes, the image is AI generated. No, it's not perfect 😜 🤖 )

Here is the first in a series of industry update posts we're going to be sharing from Benson SEO. There are the topics that are, or should be, top of mind for all in the #SEO and #marketing field. We'll post monthly or bi-monthly posts about industry news like this one, tips ranging from the basics of search engine optimization and advertising, to #ecommerce SEO, and everything new in #AI as it relates to SEO.

We've been seeing a lot of "site down" notifications the past few days for Shopify websites we've worked with in recent years. Make sure you are monitoring the up time of your website and that it's not down when Google comes around to crawl and index your content -- that's a big problem that can cost you money! #shopify #ecommerce #SEO

I wanted to take a moment to share yesterday's email from Google Analytics (see screenshot) regarding the old Universal Analytics platform. On July 1st of this year, all historic Universal Analytics data will be erased from the Google Analytics system, so it's imperative that you export your data for historic reference. Benson SEO has developed a process for exporting this data in a way that retains your ability to analyze year-over-year metrics that are important to your business, and is customized for either e-commerce or lead generation websites. If you would like to learn more about this data export and warehousing systems, please respond to this thread, or email me directly at sbenson@bensonseo.com. There is a small cost for this service for capturing the past ~3 years of web traffic and conversion data. If you need anything more than 3 years, we can accommodate that request as well for an additional fee. Also, please be aware that the new Google Analytics 4 (GA4), will only retain your data for 14 months, so we highly recommend setting up a similar data capture system that stores your data on an ongoing basis.

A new service we can provide is integrating 6Sense B2B analytics software with Google Analytics, and eventually Google Ads. This is a powerful integration that allows marketers to better understand their website visitors, and reach them with greater accuracy with tactics like Google ads retargeting campaigns. We've completed a few of these integrations over the past year+ for analytics services like 6Sense and Demandbase. Contact is if you'd like to learn more about how this data is helping our clients run smarter marketing and advertising campaigns.