It's always special to welcome back ODF alumni to share their stories about leaving their job, meeting their co-founder and starting their startup. Mo El Mahallawy left Airbnb and started Shepherd — but not before exploring multiple ideas with co-founder Justin Levine.
One lesson from Mo El Mahallawy: don’t assume ability to pay. Sometimes users love the product but have no budget or purchasing authority. ODF22 loved hearing Mo talk about meeting co-founder Justin Levine via ODF and working through a range of ideas before finding success (and customers who were excited to pay) with Shepherd.