We are excited to announce that BERA is joining The Harris Poll family! Stagwell’s (STGW) The Harris Poll has acquired us, and we couldn’t be more thrilled about the new opportunities this will present to our customers. This strategic integration of BERA's advanced AI-powered brand insights and analytics platform into the Harris Quest suite will enhance the predictive capabilities of real-time market research, brand tracking, and value management. Together, we will provide faster and more precise insights essential for marketers navigating today’s dynamic market and looking to link brand investments to financial outcomes. Learn more about this transformative acquisition in the full press release https://prn.to/3LjywCq
About us
Boost your brand love, your revenue, and your enterprise value with instant insights and robust recommendations using the industry’s only Brand to Business ™ software. For the first time, CMOs and CFOs can confidently engineer winning Return-on-Brand-Investment decisions.
- Website
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https://bera.ai/
External link for BERA
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- NY, NY
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Predictive brand technology, brand to business impact, Predictive martech, and Brand equity
Locations
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Primary
Get directions
399 Park Avenue
38th Floor
NY, NY 10022, US
Employees at BERA
Updates
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We are thrilled to have our CEO, Ryan Barker, featured on the #CreateMoreValue podcast! Ryan shared his extensive knowledge on what truly drives brand differentiation and how brands can drive financial performance and valuation to create more value. His insights and advice are invaluable for companies looking to enhance their brand strategy and achieve greater success. We encourage you to listen when you have time! https://bit.ly/45fL9Yr
Ryan Barker explains how “Brand love is true loyalty.” And, “True loyalty is the emotional and behavioral connection.” He relates this to the importance for finance leaders by explaining how, “Love reduces price sensitivity. Love increases the ability for folks to try new goods and services. Love gives you forgiveness. God forbid your brand messes up. And love gets you to have folks recommend you to a friend.” We are thrilled to share the latest episode of our Fortuna Advisors LLC podcast, “Create More Value,” where Greg Milano had the honor of speaking with Ryan Barker. Of particular note for senior executives, Ryan said, “what we've been seeing is brand is now showing up more and more as an executive KPI. You can actually prove that brand has a causal linkage to revenue, short -term sales, profitability, and ultimately total shareholder return. Then why shouldn't that asset be part of the executive KPI's?” Here are the podcast links: · Podcast: https://lnkd.in/e5TyKuJM · Full video: https://lnkd.in/eZkzNFgy · Reel: https://lnkd.in/eiScXnq5 We at Fortuna Advisors LLC care a lot about how managers are compensated, so it was very interesting when Ryan said, “The people that are in charge of one of the most important assets in a portfolio, I believe are getting compensated on the wrong metric.” He is speaking about how chief marketing officers are measured on sales growth when what really matters for long-term and short-term value creation is brand love. Thank you Ryan Barker for sharing your extremely valuable insights! #createmorevalue #valuemanagement #brandlove #berabrandmanagement #branddifferentiation #cmo #chiefmarketingofficer #innovation #shareholdervalue #strategicfinance #capitalallocation #leadership #podcast #fortunaadvisors #curingcorporateshorttermism #ownershipculture
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We’re thrilled to share a new insight piece under BERA’s byline Ken Favaro Kraig Schulz Michael Reh, published by WARC, that explores how brands can navigate the contentious political climate, particularly in this significant election year. With case studies on Bud Light, The Walt Disney Company, Target, Chick-fil-A Restaurants, and M&Ms, the article shows how important it is to have the right brand data and analytics to not only survive but thrive in a volatile political context. Read the article here: https://bit.ly/3v1trdw #BrandEquity #MarketingStrategy #PoliticalClimate #BERA #WARC
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BERA reposted this
So many great contributors to this one! Thank you BERA, Michael Reh, Kraig Schulz, Ken Favaro; Dr. Marcus Collins; Steve Lampert (he/him); Initiative and Robert Jackson; Kate MacArthur and Matt Carmichael. There's a lot to unpack here, but one message is clear: US marketers need to tread carefully, be true to their brand values, and understand when it pays to be bold.
As the US heads into a fraught presidential election year, marketers will grapple with media channels consumed with political discord, higher CPMs, and tribal displays of affiliation from consumers. Ann Marie Kerwin, WARC Americas Editor, introduces a collection of articles to help marketers navigate 2024’s tricky landscape. Read the full Spotlight here - https://lnkd.in/gpnnASQF #MakeitWARC
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Did you miss TMA (The Marketing Arm)'s First Annual Cultural Resonance Score™? 📊 Check it out now! We're excited to see BERA data leveraged to develop these insights. Dive into the details here: https://bit.ly/3QICgjv #CulturalResonance #BrandInsights
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