Bespoke Market Intelligence

Story Time -- $Z (Zillow) Our surveys with realtors have uncovered some really interesting dynamics around their relationship with Zillow. If you are a client, the data/report will be hitting your inbox and our portal next week! If you are not a client and have interest, DM me or pgorynski@bespokeintel.com The Bad: One the one hand, realtors generally have a negative opinion of Zillow as a platform. One of the more striking fill-in responses from a realtor in our latest survey characterized Zillow as "a blood sucking middleman." When it comes to lead gen, the clear preference for realtors is to leverage their network for referrals. The Good: Sounds all bad so far, right? Not so fast. Let's put legacy perceptions toward Zillow on the shelf and the obvious preference for network referrals on the side and look at other concepts for generating leads. Realtors show a clear preference for getting leads for free but paying the lead source a percentage of the commission (instead of paying up front for leads and paying no percentage of the commission). Beyond that, when we described the Zillow Flex program to a quantitatively significant number of realtors, nearly a quarter of them said they would be very interested or extremely interested in joining the program. So we have some evidence that if they can get past generally negative legacy opinions of the Zillow platform, realtors would find a concept that they would be interested in. And taking things a step further, the realtors we surveyed who are in the Flex program are pretty happy with it.

(GOOG, META, SNAP, PINS) Absorb feedback from 61 ad agencies experts in 5 minutes... If you are a client, log-in to see the full reports. If you are not a client and want to see more, DM or pgorynski@bespokeintel.com. https://lnkd.in/ewBWZ-J5

Wondering if people are excited for iOS 18 and Apple Intelligence? https://lnkd.in/ewEVV7bC

**CVNA** Sentiment Check / Roll Call...

Tickers: UBER, DASH, LYFT We've read a lot about the network effects for Uber created by the dual existence of food delivery and ride sharing, mostly as it pertains to drivers. But what about the network effect among customers? Are consumers who use BOTH Uber Ride Sharing and Uber Eats more loyal to Uber vs. Lyft and DoorDash? Below is a teaser data point as we kick off our analysis showing the cross-over between Uber Eats and Uber usage. We have history going back to 2014 and the ability to cut our data in a myriad of ways. Things we will be cutting: - What % of Uber Eats users also use Uber Ride Sharing (with history) - What % of Uber Ride Sharing users also use Uber Eats (with history) - What % of Uber users who use both Ride Sharing and Eats ALSO use DoorDash (compared to those who only use Uber Eats), tracked over time. - What % of Uber users who use both Ride Sharing and Eats ALSO use Lyft (compared to those who only use Uber Ride Sharing), tracked over time. - Market share trackers for Uber, Lyft, Uber Eats, and DoorDash in Urban vs. Suburban vs. Rural areas (with history). - Do users of both Uber and Uber Eats offer different responses when it comes to sentiment toward the platforms, usage frequency, price sensitivity, etc? Comment below if you'd like a sample of the report when it is ready... (if you are a client, you'll get the full report next week as soon as it is available). Also comment below if you have any other suggestions for cuts of the data that we should run!

We ran a survey in early July to figure which potential Democratic candidate would fare best in the 2024 election in the event that President Biden withdrew his candidacy. Take our poll below and comment below or shoot us a DM if you want the results.

**$SPOT** Supremium is Coming... Our streaming video and audio survey launched today. We added a number of questions around audiobooks, watching podcasts vs. just listening, and a bunch of other topics. The number one request we are getting from clients regarding SPOT is to help gather some data on premium subscriber proclivity to spend $5 extra per month for Supremium. Curious to see what our network thinks will happen when this launches. If you are a client, you'll be able to see what consumers told us they will do next week. If you are not a client and would like to connect about this, shoot me a DM or email pgorynski@bespokeintel.com.

**TSLA Poll**

$CVNA We just finished up the 9th wave of our 10,000N Survey focused on CVNA. If you are not a client and want to learn more, please DM me or pgorynski@bespokeintel.com.

https://lnkd.in/exJR_kYQ Competitive dynamics between AMZN and TGT are heating up in our survey. If you are a client, login to our portal to view the full report (bespokeintel.com/login). If you are not a client and want to learn more, DM me or email pgorynski@bespokeintel.com.