Better Sour

Big thanks to Austin Business Journal and Sahar Chmais for covering our brand refresh and some of our exciting retail expansion this fall… including growing into select H-E-B, Hy-Vee, Inc. and Albertsons Companies stores this fall and earning permanent placement into Sprouts Farmers Market based on our successful innovation test earlier this year 🎉 #cpg #bettersour #retailgrowth #rebrand Semira Nikou Isabella "Bella" Hughes Scott Compton Aaron Faust Kathryn Flouton Steve Wangler

On this Aloha Friday we're so excited to share with the 🌎 our Better Sour refresh and rebrand, executed by the talented folks from r.Vh Design, Robert Van Horne and Ashleigh Brewer! "Our new design is meant to further communicate our core values of joy and adventure," shares our CEO and co-founder, Semira Nikou. After 1.5 years in market, we've learned a lot and decided to: 🌞Make our sun lady logo a little more playful and fun, notice that she winks now? ⭐️ Sour Gummy Stars are our new shape for our tart, tangy and fruit-forward gummies! 🤤Focusing on our fan favorites and each bag contains two flavors, Guava Calamansi Lime and Pomegranate Apricot 🌱 Our plant-based gummies have also had some slight tweaks to our formulation and now have an even BETTER texture, which y'all know is super hard to master when you're gelatin-free. Visit our new website designed by the creative team from Ashbi Design and Hannah Faust: www.bettersour.com Isabella "Bella" Hughes Scott Compton Aaron Faust Kathryn Flouton Steve Wangler #rebrand #bettersour #cpg

We loved having our sours being part of the annual HEARST CASTLE PRESERVATION FOUNDATION gala gift bags that supports Hearst Castle's academic and scientific studies, and the restoration of its 25,000 artifacts and facilities for the public’s enjoyment!   📸 david_crotty #hearstcastlepreservationfoundation #HCPF2024

We’re so excited that you can find our tangy gummies in ~200 Albertsons stores across the country including in select VONS Pavilions Safeway Shaw's Supermarkets Tom Thumb Supermarket Randalls Food Market and more 🩷 #bettersour #globalflavors #albertsons #cpg WBENC #womenowned Aaron Faust Steve Wangler Scott Compton Semira Nikou Kathryn Flouton Isabella "Bella" Hughes

Ralphs Grocery Company shelves and clip strips shinning like 💫s post Basemakers visit! Love growing our presence in this important Kroger banner as we deepen our Southern California presence 🤙🏽🚀🎉 #bettersour #basemakers #retailexecution #cpg #globalflavors Steve Wangler Aaron Faust Scott Compton Semira Nikou Isabella "Bella" Hughes Max Baumann Levi Filkins Winston "Trey" Walp, CPSA Mike Shipley Ken Erickson

Tom Thumb Supermarket stores across the Dallas - Fort Worth area reset complete! Find us in select checklanes and travel the 🌍 with our global fruit flavors. #bettersour #globalflavors #womenowned Albertsons Companies Albertsons WBENC Semira Nikou Isabella "Bella" Hughes Steve Wangler Scott Compton Aaron Faust

Team Better Sour Day 1 at Newtopia Now in booth #163! #newtopianow #globalflavors #candy Semira Nikou Isabella "Bella" Hughes Steve Wangler Aaron Faust

In Denver for Newtopia Now, but of course checking on our current reset into Albertsons Companies ‘s Safeway stores. Find us mostly in check stands, but sometimes we may also pop-up in the candy aisle 🎉 Looks like it’s time to reorder already for this Denver Safeway, only two bags left of our island-inspired green SKU 🤙🏽 #bettersour #cpg #newtopia #womenfounded #candy Semira Nikou Isabella "Bella" Hughes Steve Wangler Scott Compton Aaron Faust

We're looking forward to the inaugural Newtopia Now next week! Besides having a tabletop booth (#163), we're also part of Golden Hour, hosted by Maazah & friends on Monday, August 26th from 3-4pm. 🌅 Swing by Maazah booth #3600 for snacks, dips, candy and sips! RSVP here and/or feel free to drop by: https://lnkd.in/gaxgyGnA #newtopia #bettersour #womenfounded #cpg #newtopianow DRAM SIBZ Indie CPG Yasameen Sajady, MBA Sheilla Sajady Isabella "Bella" Hughes Semira Nikou Aaron Faust Hannah Faust Steve Wangler Scott Compton Chris Robb Chuck Cotter Mike Schall

We're honored to welcome Douglas MacFarlane "Dmac" and Ed Schultz to our growing advisory board and many thanks to Snack Food & Wholesale Bakery Candy Industry's Elizabeth Parker for breaking this exciting news 🎉 Both Better Sour advisors bring a wealth of experience from confectionary and CPG; Dmac previously served as the CEO of SmartSweets and Ed is the President and CEO of Hawaiian Host Group. E komo mai, welcome, Dmac and Ed! Semira Nikou Isabella "Bella" Hughes Steve Wangler Aaron Faust Scott Compton Chuck Cotter Mike Schall Chris Robb GingerBread Capital #bettersour #globalflavors #growing #cpg #womenfounded Read more here: https://lnkd.in/dgGMrBje