Beverage Business Consulting

Getting your product on grocery shelves can be overwhelming, especially with all the jargon involved 🌪 But speaking the language is half the battle for knowing what’s really happening with your business! If you plan to do any work in CPG, grocery, or retail, our CPG/Grocery Definitions List will be a game-changer 🛒 Use this A-Z list as your go-to resource for mastering and using GPG terms like an absolute pro. 🔗 Get the tool on our Resources page (link in comments) And while you’re there, check out other downloads, webinars, and podcast episodes with our founder, Heather! #CPG #Grocery #Retail #DigitalDownload #Resources #CPGTerms #BeverageBusinessConsulting

Our founder, Heather Kelley, MBA, was recently featured on the Pleasantly Persistent podcast by Rooted Food Sales 🎙️ She sat down with Matt Cotton to talk about all things coffee shops + sales, sharing insider tips on prospecting coffee shops. If you're in sales, this is a must-listen! 🎧 Catch the full episode in the comments below! #Podcast #CoffeeSales #SalesTips #BeverageBusinessConsulting #RootedFoodSales

💡 Collective Project Spotlight 💡 Shoutout to Collective member Nicole Mozeliak for nailing her recent procurement consulting project with Toast City Diner! Nicole helped revamp their procurement processes, from optimizing ordering & vendor management to streamlining distribution partnerships. The results? Lowered costs, improved efficiency, stronger vendor relationships, and better overall quality 🍳 Inflation, supply chain issues, and labor shortages aren't going anywhere anytime soon. Whether you're a coffee shop, restaurant, bar, or manufacturer, strong supplier management can make all the difference for your business 💪 Need help with the business side of things? Our Collective members are here to help 👉 https://lnkd.in/gzhF2bjJ #Procurement #Distribution #Inflation #SupplierManagement #BeverageConsulting #ProjectSpotlight

Join us in welcoming our newest Collective member, Zayde Naquib 👋 Zayde is a 16+ year specialty coffee and F&B expert known for pioneering sustainability and innovative coffee concepts. He was the original founder of BAR NINE COLLECTIVE in LA, running multiple cafes without single-use cups. Zayde has also received a RisingStar from StarChefs for his work in roasting and has a patent for the first batch method of making espresso. 📍Hermosa Beach, CA 💻 Favorite Software: Adobe, Cropster, Shopify, Square, Asana, DaVinci Resolve, Notion 🧠 Top Skills: Creative Direction, Coffee Education, & #Hospitality + Team Development Interested in working with Zayde? Head over to The Collective to get in contact with him! https://lnkd.in/gW7awv64 #Welcome #SpecialtyCoffeePro #CoffeeEducation #CreativeDirection #TheCollective #BeverageBusinessConsulting

🛒 Looking to get your beverage product onto grocery store shelves? It's an exciting step, but there are key factors and costs to consider to ensure you’re as successful as possible. Here’s what you need to know before diving in: 1️⃣ Different types of costs involved 2️⃣ What price you’re quoting to retailers 3️⃣ How to calculate & factor in labor 4️⃣ Your baseline financials 5️⃣ Trade spend-related expenses Collective member Kevin Wencel breaks down all the costs of selling into the grocery channel in our webinar, Understanding the True Cost of Grocery. 🎬 Watch the recording here: https://lnkd.in/gHJjmQh9 Bonus: Grab the downloadable grocery pricing tool Kevin uses in the webinar to avoid underpricing and protect your hard-earned margins. #CPG #GroceryChannel #Retail #GroceryPricing #BeverageBusinessConsulting

💡 Collective Project Spotlight 💡 Exciting things are brewing! Collective member Jodi Wieser just kicked off a consulting project with Parks Coffee, helping them launch their very first specialty coffee line for their Office Coffee Service clients ☕ Just last week, Jodi visited 8 coffee farms in Nyeri, Kenya, where she met the farmers, experienced their process firsthand, and brought back green coffee to grade 🌱 This new coffee line will support the Affecto Foundation, a nonprofit providing scholarships and mentorship to children and families in need. We're always proud to showcase our Collective's skills and expertise in action. Thinking about launching your own specialty coffee line? Let's chat! 📲https://lnkd.in/gzhF2bjJ #SpecialtyCoffee #OriginTrip #CoffeeFarmer #ParksCoffee #BeverageConsulting #ProjectSpotlight

Setting the right prices for your menu can be very tricky, and adjusting them to keep your margins in check and stay profitable can be even harder. If you’re looking for a simple tool to make menu pricing a breeze, we’ve got just the thing! With the Cafe Pricing Excel Sheet, created by Collective member Kevin Wencel, you can… 🏷️ Easily analyze your menu 🏷️ Compare your prices against top competitors 🏷️ Make strategic adjustments to maximize revenue 🛒 Grab the tool here: https://lnkd.in/gQswhMyp Don’t forget to check out our resources page for more downloadable tools, webinars, and podcast episodes with our founder, Heather Kelley, MBA! #CafePricing #PricingTool #MenuPricing #Resources #DigitalDownloads #BeverageBusinessConsulting

💡 Collective Project Spotlight 💡 Collective member Darleen Scherer recently wrapped up an impressive brand repositioning project with coffee lid manufacturer FOAMAROMA ☕️ 🌟 Their goal was to elevate the to-go coffee experience, focusing on roasters' and retailers' top priorities. She helped craft a brand voice that speaks to specialty coffee brands, highlighting how their innovative lid design enhances flavor, aroma, and mouthfeel. 🌟 "Every drink we serve is an experience, and taking it to-go shouldn't change that. From the geometry of the sipping spout to the clever aromatic hole in the center, this lid helps us curate our patrons' experience long after they exit our doors." 💬 Quint B. at Onyx Coffee Lab We pride ourselves on having experts who push the boundaries of innovation. Ready to see what our Collective members can do for your brand? Let's connect 💌 https://lnkd.in/gzhF2bjJ #BrandPositioning #BrandIdentity #WebDesign #BeverageConsulting #InnovationInBeverages #ProjectSpotlight

💬 Has your coffee brand ever thought about using text marketing? Text-to-buy is on the rise, and it’s not hard to see why: 📱 People check their phones about 144 times per day 📱 SMS has a 98% open rate & 36% CTR 📱 36% of people prefer texts over emails 📱 SMS converts at 7%, compared to just 0.07% for email Curious about how text-to-buy could help your coffee business? Catch the recording of our recent webinar, Capturing New Revenue Streams for Coffee Through Text-to-Buy, led by Sam Schrup, founder of AudienceTap. 🎬 Watch it here: https://lnkd.in/gHJjmQh9 #TextToBuy #SMSMarketing #CoffeeMarketing #Webinar #BeverageBusinessConsulting

🏷️ Menu pricing is a critical part of maximizing your cafe’s ROI, but it’s not always straightforward. From profit margin to markups, a lot goes into getting it right. That’s why we’ve put together a handy cafe menu pricing cheat sheet, covering the key metrics every cafe owner and operator should focus on, including… ⭐️ Cost of Goods Sold (COGS) ⭐️ Margin vs. Markup ⭐️ Contribution ⭐️ How these all tie together Ready to dive deeper into strategic pricing to boost profits and keep customers happy? Watch our webinar, Maximizing Profit Through Cafe Menu Pricing, led by Collective member and food & beverage leader Kevin Wencel. 🎬 Watch it here: https://lnkd.in/gHJjmQh9 Bonus: Grab the downloadable cafe pricing tool Kevin uses in the webinar to analyze your menu, compare it to the competition, and make smart adjustments! #MenuPricing #Profitability #MarginVsMarkup #Webinar #CoffeeShopTools #BeverageBusinessConsulting