ICYMI: Keurig Dr Pepper Inc. making use of that expanding company-owned distribution system the company is growing and optimizing. Adding GHOST to its stable of energy drink brands. Plenty of analysis to come. We had Co-founder Dan Lourenço last year at our Future Smarts conference in NYC. Great conversation. We'll have KDP's M. ANDREW ARCHAMBAULT at this year's event. https://lnkd.in/euubR4wP #BeverageDigest #FutureSmarts
Chief Strategy Officer at Keurig Dr Pepper | Nutrabolt and Athletic Brewing Co Board Member
I’m excited to share that KDP has made its largest investment yet with the acquisition of GHOST. This move complements our high-growth energy drink portfolio (C4 Energy, Bloom Energy, BRCC Energy) and supports our vision to offer beverages for every need, anytime and anywhere. Our Enterprise Strategy team is always looking for new growth opportunities. A key focus of our work is shaping KDP’s “now and next beverage portfolio,” one of our strategic pillars. Every day, we look for compelling trademarks led by innovative entrepreneurs that compete in durable and attractive categories. GHOST has emerged as a standout brand. It’s one of the fastest-growing names in the sector, featuring engaging packaging, a variety of exciting flavors, and a strong lifestyle positioning that resonates with consumers. By combining the power of KDP with GHOST's product lineup, we’re confident we can take the brand to new heights. So proud of our team and the work that went into making this a reality. Read more of the behind-the-scenes story of the GHOST Acquisition in my guest blog post: