Beyond Direct supported our community this week by sponsoring the Longest Drive hole at Jimmy's Invitational golf tournament. Had fun on the links while supporting K9 Caring Angels, a nonprofit dedicated to providing therapy and service dogs to those in need. It was an honor to contribute to such a meaningful cause, making a positive impact while enjoying some fierce competition on the course!
Beyond Direct
Marketing Services
Reston, Virginia 48 followers
Providing advertisers with audiences for acquisition marketing campaigns. THE modern marketing data brokerage.
About us
Providing advertisers with optimal audiences for acquisition marketing campaigns. That’s it. In a world where marketing firms try to be all things to all advertisers, Beyond Direct is refreshingly simple. And with that, accountable. Today's marketing campaigns are increasingly dependent upon actionable first party data to grow business. With faltering performance of digital marketing stalwarts due to the removal of third party cookies and the enactment of consumer privacy regulation to deter online behavior tracking, advertisers need audiences that are opted-in and receptive to offers that align with their interests. Gone is the era of vanity metrics that defend bloated marketing budgets. Today's economic landscape requires needle-moving campaigns that produce true customer growth. The digital economy has been defined by quick-acquisition growth strategies; essentially buying new customers. A perpetual shell game where little customer education and the resultant lack of loyalty forces advertisers to find replacement customers at a faster clip than they lose out the back end. Beyond Direct helps advertisers reverse this trend by targeting hi-value audiences via proven modeling techniques AND first party sources. The result of which is customer growth that fuels companies for the long run.
- Website
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www.beyonddirect.com
External link for Beyond Direct
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Headquarters
- Reston, Virginia
- Type
- Privately Held
- Founded
- 2022
- Specialties
- Data Brokerage, First Party Data, Email Marketing, Audience Sourcing, Direct Marketing, Direct Mail, and Native Advertising
Locations
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Primary
Get directions
12110 Sunset Hills Rd
6th Floor
Reston, Virginia 20190, US
Employees at Beyond Direct
Updates
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Another successful Affiliate Summit East conference in the books ✅ Times like this reminds me that tons of progress can be made in person that you could never pull off in a virtual setting. The foundation of Beyond Direct is built on trust and honesty — so we’re super proud that we found email vendors that aren’t complete frauds🤝 Looking forward to build these relationships into Q4 and beyond. You know who you are! #AffiliateSummitEast #EmailMarketing #ASE24 cc: Tom Chillot
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✅ Marketing to Seniors is historically the province of Direct Mail. ✅ Today's seniors are more web-savvy than we give credit. ✅ This audience has been working for 20+ years, ever since the inception of e-mail marketing. ✅ Dedicated e-mails from blue-blood publishers have priced themselves out of most advertisers' consideration. ✅ Advertising WITHIN e-mail newsletters is remarkably effective and priced right. ✅ Programmatic display is wrought with fraud. Don't waste your money. ✅ Catch the wave of the "silver tsunami" with Direct Mail and e-newsletters. Just ask 'how?' #directmail #programmaticfraud #silvertsunami #emailmarketing https://lnkd.in/dnzC4ZfJ
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The internet remains undefeated.
A meme that bashes Ben Simmons AND #Programmatic Ad Fraud? Priceless. #AdFraud #FouAnalytics #AddressableMedia
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We have the keys to marketing to the luxury market!
The skinny: The primary goal of marketing should be to serve ads to real humans. It's simple to say but hard to practice with unrealistic metric goals. MFAs (Made for Advertising sites) and unscrupulous AdTech vendors siphon marketing spend from legitimate websites. (Shout out to Dr. Augustine Fou and his cohorts!) The luxury market is incredibly challenging as its targets typically maintain a low digital profile. While traditional media, such as print and direct mail, are still wildly effective, digital is more challenging due to unreasonable KPIs as a result of ad fraud. Contracting directly with luxury content properties and publishers is cost-prohibitive and universe-prohibitive (too few targets). But there is a way to reach such targets at a fraction of the cost demanded by premium placements (#cliffhanger). DM me for that info. "Last click attribution" is a joke and the bane of "performance marketing." Rather, evaluate campaigns based on whether the people you marketed to are the people who bought. Regardless of the channel in which you "last" engaged them. https://lnkd.in/e8GRs7NZ
Engaging Elegance: Connecting with Luxury Audiences in the Digital Age — Beyond Direct
beyonddirect.com