Beyond Luxury Group

Top 8 priorities for luxury brands, right now: 1️⃣ Embracing Innovation – 🤖🚀 The luxury sector stands at a pivotal crossroads. While traditionally anchored in heritage, today's market demands a bold embrace of innovation without compromising core values. Success requires: ✓ Clear innovation roadmap ✓ Forward-thinking culture ✓ Strategic partnerships ✓ Consumer-centric approach #LuxuryInnovation #FutureOfLuxury #BrandStrategy #ConsumerExperience #Beyondluxury Thoughts on how luxury brands can better balance tradition with innovation? Let's discuss below. 👇

📰 Weekly Substack - Art: A Narrative of Our Past, the Mirror of Our Present, and the Possibility of Our Future 🎨 🌍 In a time marked by uncertainty—amid climate crises, geopolitical unrest, and economic challenges—art emerges as a beacon of hope and connection. ✨ Recent events, such as Art Basel Paris and Sotheby's new Paris salesroom, along with the expectation that the global physical and digital collectibles market will grow to 1 trillion USD by 2032, lead us to consider the role art plays in addressing the complexities of modern life. In an exclusive interview for Beyond Luxury Group, Eliza Kurazova, founder of Politics of Details, shares her insights on the transformative power of art—its ability to capture a moment, express a culture, and connect communities. 🎨✨ 🔗 Don’t miss this week’s full article to explore how Art and Luxury are changing our connections and discover Eliza Kurazova’s perspective on the evolving art landscape: https://lnkd.in/e4Kfd96P Featuring: Carlota Rodben, Eliza Kurazova, Sotheby's, Art Basel, Fives, Voodoo, Paris Business Angels, Arne Quinze, Valentino, CHANEL, Hermès, Pablo Rodriguez-Fraile Cc: Carolina Soares, Andrea Pavon #BeyondLuxury #Luxury #Auction #Art #Culture #Creativity #ArtMarket #BeyondLuxury #Inspiration #Community #Philanthropy #ArtBasel #Sothebys #Biennale

Top 8 priorities for luxury brands, right now: 1️⃣ Embracing Innovation – 🤖🚀 2️⃣ Committing to Sustainability – 🌍🌱 3️⃣ Adapting to Market Dynamics – 📊🌐 4️⃣ Protecting the Brand – 🛡️🔒 5️⃣ Enhancing Customer Experience – 🤝✨ 6️⃣ Engaging New Generations – 👥🔥 7️⃣ Leveraging Social Media – 📱💬 8️⃣ Focusing on Experiential Luxury – 🎟️💎 ✨ Stay tuned as we unveil what key elements need to be addressed, what are the main challenges and what success looks like for each of them 🚀 cc: Carlota Rodben, Carolina Soares, Andrea Pavon #luxury #strategy #brandstrategy #innovation #luxurymarket

The luxury market is facing a harsh reality check in 2024, with iconic brands seeing their shares plummet as sales in key markets nosedive, exposing the sector's overreliance on fickle consumer sentiment. Downtimes are key opportunities to invest in evaluating what is working and what needs to change to prepare for a brighter future. 🚀 What is futures consulting? A futures consulting company is a specialized firm that helps organizations anticipate, prepare for and shape their future by leveraging strategic foresight methodologies and tools.  ⚡️What do we do at Beyond Luxury Group? We assist luxury companies in navigating uncertainty and making informed decisions about their mid and long-term strategies.  🌟Our key services include: Consumer and market intelligence  Scenario planning  Brand repositioning for growth  Strategic innovation  📩 If you're looking to future-proof your business or explore new possibilities in the luxury space, let's connect!✨ For more information, check our website and download our brochure: http://beyondluxury.group

📰 Weekly Substack: Why Is Luxury So Obsessed With Scent? 🌟 The fragrance industry is at a pivotal moment. Recent campaigns, like Chanel N°5’s collaboration with Margot Robbie and the new J’adore film featuring Rihanna, showcase how heritage brands aim to blend with contemporary narratives to create emotional resonance 🎬✨ Scott King notes, “Olfaction is our most emotional sense,” and a staggering 80% of our sense of taste comes from smell. He warns that losing this sense inhibits memory formation. Moreover, in a recent conversation, David Klingbeil highlighted key trends from his platform, Submarine.ai, stating, “Because you cannot smell it, you have to say it.” 📣 In today’s social media-driven world, effectively communicating the emotional depth of fragrances is crucial! 🌐💬 In this evolving landscape of technology and shifting luxury consumer values, one question remains: How can we leverage the power of scent to evoke emotions and create lasting memories in an ever-changing environment? 🔗 Don’t miss this week’s article for more insights and dive deeper into the evolving landscape of luxury fragrance: https://lnkd.in/dF4bTgh9 Featuring: Carlota Rodben, Delphine Tour Helin, L'Oréal,Yves Saint Laurent Beauty, Daniel André Langer, WGSN, Submarine.ai, David Klingbeil, Scott King, Amy Webb, LVMH, Sol de Janeiro, Jo Malone London, Diptyque Paris, Diptyque Perfume, Le Labo Fragrances, CEW, Lancôme Cc: Carolina Soares, Andrea Pavon #BeyondLuxury #BeyondBeauty #Luxury #Fragrance #Parfums #Chanel #ChanelN5 #Dior #DiorBeauty #DiorSPA #Jadore ##Rihanna #YSLBeauty #Lancome #Innovation #AI

📰 Weekly Substack: In a Surrealist Era is Art Feeding Our Soul? This week, Frank Gehry's stunning white fish installation at the Grand Palais for Paris 2024 Art Basel invites us to reflect on art’s profound influence in our lives. 🎨✨ As luxury shifts from mere materialism to a focus on emotional depth and transformative experiences, what does it truly mean for us to engage with art today, and how does it shape our understanding of identity and culture? 🔗 Don't miss this week's Beyond Luxury Substack to dive deeper into the intersection of Art and Luxury! https://lnkd.in/dC-FkMzN Featuring: Carlota Rodben, Yana Peel, CHANEL, Luiza Adas, Gisela Gueiros, Nathalie Cabut, Pablo Rodriguez-Fraile, Jess Cartner-Morley, Submarine.ai, Hermès, Tiffany & Co., The Museum of Modern Art, Christian Dior Couture, LVMH Cc: Carolina Soares, Andrea Pavon #BeyondLuxury #Art #Luxury #CulturalNarratives #EmotionalConnection #Surrealism #Innovation #Philanthropy #ArtBasel #Identity #TransformativeExperiences #METGALA #MET #Vogue #MoMa #HarrisReed #Chanel #LVMH #Dior #Tiffany #Hermes

🌟 Let’s Talk About Wellness and Beauty! 🌟 Recently, the buzz around weight-loss drugs like Ozempic has taken center stage in the wellness industry. 💊 As highlighted in a recent article from The Business of Fashion, brands are eager to tap into the "Ozempic economy," reshaping their products to focus on weight management. We've also been impacted by Demi Moore's new movie, "The Substance," which explores societal perceptions of beauty and body image. Together, they emphasize a significant shift in how wellness and beauty are defined. As we navigate this evolving landscape, let’s challenge traditional beauty standards and redefine what it means to feel and look our best. 💪❤️ The rise of products like Ozempic prompts us to rethink our perceptions of beauty. 🔗 Read more in this special piece featuring the concept of "Beauty as It Is" from Carlota Rodben, along with insights from Yalda Alaoui, Founder and CEO of Eat Burn Sleep : https://lnkd.in/dSPYy4Pc #Wellness #BeautyStandards #Ozempic #DemiMoore #TheSubstance #BodyPositivity #BeautyAsItIs #EatBurnSleep

As Daniel André Langer notes in his recent Jing Daily article, "We’re witnessing a significant shift in Chinese luxury consumption patterns, one that presents both challenges and opportunities for brands willing to adapt." To navigate this evolving landscape, it is essential for luxury brands to rethink their strategies. We’d love to hear your thoughts! 💬 For further insights, check out our latest article on the China luxury market! 🇨🇳✨https://lnkd.in/dCzjMzRF Cc: Carlota Rodben, Andrea Pavon, Tech Powered Luxury

"The Chinese consumer has changed a lot from the initial boom of the market. Several factors have contributed to that, from the pandemic and how digitally-driven and centralized some interactions became, but also in terms of what they’re used to in terms of speed and convenience. When we talk about style and preference for certain product characteristics - think the big logo craze of years ago - the Chinese consumer is shifting away from that, having had the time and space to explore more in depth the intricacies that luxury has to offer. " - Beatriz Barros, Tech Powered Luxury Editor. ✨Want to dive deeper into China’s current landscape and what it means for the luxury sector? Don’t miss out on this week’s Substack! 🇨🇳 China: The Luxury Market of the Future? https://lnkd.in/dw7VcFZq Cc: Carlota Rodben, Andrea Pavon

🌟 "We can’t forget that the Chinese are still the #1 singular nationality in terms of sales within the luxury industry. That inherently means that the luxury industry needs to ensure its meeting the needs of these consumers, not just in terms of product and service, but also language and mastering the digital ecosystem that is enclosed within Chinese platforms." - Ashley McDonnell 🔍 Don’t miss out on the Beyond Luxury Group exclusive interview with Tech Powered Luxury on this week's Beyond Luxury Substack! 🇨🇳 Discover key insights and strategies for navigating the Chinese luxury market: https://lnkd.in/df3DdZ_U Featuring: Carlota Rodben, Ashley McDonnell, Beatriz Barros, Tech Powered Luxury, Jonathan Siboni, Luxurynsight, Jing Daily, Daniel André Langer Cc: Carolina Soares, Andrea Pavon #BeyondLuxury #TechPoweredLuxury #ChineseConsumers #LuxuryinChina #ChinaMarket #FashionTrends #Storytelling #Luxury #FutureOfLuxury #KOLs #CultureTrends #ConsumerBehavior