As technology continues to develop and allow businesses to grow their intelligence, it's been an honor to find partners that help us understand more about our team, our fans, and our community. As Grace points out below, Legion FC was looking to connect our reporting, metrics, and dashboards from Ticketmaster's Archtics into our HubSpot account. Due to the great amount of help we received from all the companies and folks below, we've been able to determine better information, reporting, and visibility from our single-game and season-ticket sales into our CRM. I can't thank the team at Lead Love enough with special kudos to Grace B. as well as John Wilger & Jennifer Davis for their help in guiding us through this process. Beyond that, special distinction should also be given to Keara Russell from HubSpot as well as our great team from Ticketmaster, which includes Jackie Briggs and Elin Adcock Great work Timothy Burke Sullivan, let's go Legion FC! #sports #sportsmarketing #sportsbusiness #data #CRM #growth https://lnkd.in/gJaVNzWm
Excited to Share How Lead Love is Transforming Fan Engagement for Birmingham Legion FC! ⚽🚀 I couldn't wait to share this success story with all of you! It's incredibly rewarding to see how our integration solutions are making a real difference for teams like Birmingham Legion FC. "Lead Love’s integration has enhanced our data management significantly. We now have a comprehensive view of our Ticketmaster data specific to ticket sales, attendance, and overall ticket revenue delivered directly into HubSpot. This functionality has enabled us to make data-driven decisions. The ability to determine event attendance & revenue also allows us to discern which of our marketing efforts work best with & for our fans." — @Timothy Burke Sullivan, SVP, Corporate Sales and Strategy The Journey: Birmingham Legion FC faced the all-too-common challenge of fragmented data—ticket sales, attendance, revenue, and customer info were all in separate silos. This made it tough to truly understand their fans or make informed decisions. Our Solution: We teamed up to integrate their HubSpot CRM with Ticketmaster's Archtics system. This one-way sync means all their crucial data now lives in one accessible place. The Amazing Results: 🎯 Smart Decisions Made Easy: Custom dashboards in HubSpot are now their go-to for insights on attendance, revenue, and engagement. 💡 Data-Driven Strategies: They're optimizing everything from sponsor seat distribution to marketing campaigns based on real metrics. 📨 Personalized Marketing: With attendance linked to customer data, they can now send targeted campaigns—like season ticket offers to fans who attend frequently. ⚙️ Efficient Operations: Sales and marketing teams are more aligned and efficient than ever. What's Next: Birmingham Legion FC is just getting started, they're planning to: 🔄 Boost Marketing Automation: Creating highly personalized workflows for different fan segments. 🏟️ Enhance Fan Experiences: Using data insights to improve everything from in-stadium services to personalized promotions. 📈 Maximize Season Ticket Sales: Leveraging data to identify potential season ticket holders and tailor offers they'll love. 🤝 Strategic Growth: Using business intelligence to make savvy decisions on partnerships and pricing. Stories like these are why I started Lead Love. It's not just about integrating systems; it's about empowering organizations to connect more deeply with their audiences and drive growth through data-driven insights. A huge shoutout to Timothy Sullivan and the entire Birmingham Legion FC team for embracing innovation and setting a new standard in fan engagement! #DigitalTransformation #DataAnalytics #CustomerExperience #DataDriven #MarketingAutomation #SportsMarketing