Bikky

Join us for our next LinkedIn Live on how to make third-party delivery profitable. Most often, digital transactions from third-party sources exceed a brand's first-party channel. They're a cornerstone of the modern restaurant marketing and operational playbook. So why do so many fail to optimize it? We'll be joined by Jared Cohen, COO of Protein Bar & Kitchen on how they're finding success with third-parties. Often times, We'll cover: - What levers (beyond pricing) you can pull to make the channel more profitable - The impact of competition - How his approach varies from market to market Register below!

It's been three months since AB 1228 went into effect, raising the minimum wage for multi-unit brands operating in California. Since then, operators have dealt with the impact in different ways: cutting staff, kitchen automation, kiosks, or outright exiting the state. Join us for a 15 minute deep dive with James McGehee, CFO at Dave's Hot Chicken and Partner at Results Thru Strategy. James will give us his playbook for how one of the fastest growing brands in the country has quickly adapted to offset the P&L impact of a higher minimum wage. We'll cover: - How AB 1228 has impacted DHC's business - How they've adjusted their pricing, COGS, and in-store operations - How the P&L has changed over the past three months - What, if any, changes they're seeing in the guest experience See you on Tuesday 7/23 at 2pm ET!

Today, ~25% of restaurant transactions are digital - 2x more than 5 years ago. Over the next few years, digital sales will grow at 3x the rate of in-store sales. As the business continues to shift, operators (and vendors) are pushing for something called "unified commerce." But what does that actually mean? Why does it matter? What does it unlock? How do we get here (if we even need to)? On our next 15 minute deep dive, we'll speak with 🥪 Deric Rosenbaum to get a restaurant operator's perspective on: - What unified commerce actually means - How it impacts your guests, team, and service model - The team, tools, and mindset you need to get there - The ROI - or tradeoffs - your brand will face on the way there Join us on Tuesday 6/25 at 2pm ET!

We’re thrilled to announce Long John Silver's, LLC as the latest enterprise brand to adopt our customer data and analytics platform across more than 300+ corporate and franchise locations. We’ll help them accelerate their digital sales through personalized offers and messaging across the guest journey, alongside our partners Attentive, Plein Air Agency, and Sparkfly. Read more about the partnership here: https://lnkd.in/gvg8AA_7

We were live with Evergreens CEO Ian Courtnage talking about today's "value equation" for restaurants. In this 15 minute live stream we covered: - What is the "value equation?" - The labor, COGS, and P&L challenges Evergreens (and the broader industry) have faced over the last two years. - The long-term impacts of discounting and how to avoid the "slippery slope" - What levers brands can pull - outside of discounting - to mitigate the cost pressures of the past two years The upshot: know your value prop, know what makes you different, know why guests care, and hold fast to those as close as you can, regardless of the operational environment.

This Thursday 6/20 we'll speak with Evergreens CEO Ian Courtnage on the "value equation." Many restaurants struggled to drive traffic in Q1 has price increases finally caught up with consumers. On the other hand, brands like Domino's and Texas Roadhouse haven't raised prices in years - and saw traffic gains. In this 15 minute live stream we'll cover: - What is the "value equation?" - How is it impacting restaurant consumers? - What brands can thrive in the current environment? - How discount-oriented will it get out there as folks chase traffic? - Who will thrive - and how long will it last? See you in a couple of days!

At the Restaurant Franchising & Innovation Summit in Kansas City last month, Bikky CEO Abhinav Kapur asked a panel of diverse, best-in-class operators: what does data as a superpower mean to you? Jill Marchick of Applebee's Neighborhood Grill + Bar: ➡️ using guest, check, and feedback data to prove the success of the Dollarita ➡️ telling a compelling story around the business case to align franchisees ➡️ highlighting the impact of the promotion to front-line teams so they're ready to execute in the restaurant Doug Willmarth of MOOYAH Burgers Fries and Shakes ➡️ using the loyalty program to power their digital marketing efforts ➡️ incentivizing guests with attractive offers to get them into the digital ecosystem ➡️ leveraging segmentation and effective communication to drive higher frequency Yaron Goldman of Rib & Chop House ➡️ it's all about driving sales - if the data doesn't help you do that, it doesn't matter ➡️ honing in on the 1-2 key metrics your team in-restaurant needs to know to best serve the guest Robert Andersen of The Great Greek Mediterranean Grill ➡️ using data to pivot your real estate strategy and meet guests where they are ➡️ creating a centralized dashboard of the most important KPIs to align franchisees and corporate ➡️ religiously following guest feedback data to make sure you deliver a best in class experience as you rapidly scale Get the full video to the panel, plus more takeaways, at the link below: https://lnkd.in/eSnmuXmH

We’re thrilled to announce MOD Pizza as the latest enterprise brand to adopt our best-in-class customer data and analytics platform! MOD has long relied on their nationally recognized loyalty program to understand and engage their guests - but on average, fewer than 33% of consumers actually enroll in these programs. Without data on more than half their guests, MOD lacked a way to understand the incrementality of their marketing, menu, and operational decisions. Bikky helps them understand the behavior of the more than 20 million non-loyalty guests they’ve served over the past few years, including what drives frequency and lifetime value across markets. We’re honored to partner with their exceptional team, and to help remain at the forefront of a rapidly changing, increasingly competitive industry. You can read more about our partnership here: https://lnkd.in/e-eke8-u

"It turns out that every restaurant apparently needs a CDP" 👏 Thank you Meredith Sandland and Carl Orsbourn for spotlighting our recent partnership announce with Bojangles' Restaurants, Inc. We're proud to power the next phase of their digital transformation by helping understand the right messaging, offers, and products that can drive incremental traffic, frequency, and sales.

Congrats to our partner Evergreens on the stunning relaunch of their website!