The Black Dollar Index (BDI) is the first Black consumer advocacy platform of its kind, enabling consumers to find mission-aligned brands. The multi-factor scoring system that rates consumer-facing corporations by a set of public data factors including, but not limited to, investments in Black employment, executive leadership, community impact, and corporate responsibility. The scoring system, which rates business from 0 - 100 across these critical factors, empowers Black consumers with a level of corporate transparency to consider when making purchasing decisions. Black Dollar Index is a product of the Black Dollar Initiative which is a 501(c)(3). Donate to support our work!
External link for Black Dollar Index
New York, NY, US
Black Dollar Index reposted this
Marketing @ the Intersection of Culture & Social Impact | 2022 Forbes 50 Most Entrepreneurial CMOs | Black Dollar Index Founder | Do It For The Equity
I went to Blackweek on behalf of Black Dollar Index and came back with at LEAST 33 takeaways for marketers, professionals, and consumers. You’ll probably find more. Congrats to the founding team! Looking forward to the growth and impact to come.
Black Dollar Index reposted this
Join us for the last webinar of our pre-conferece series! In this live-webinar, you’ll gain insights into PepsiCo's Supplier Diversity Partner Program, including what they look for in diverse suppliers, how their sourcing process works, and more. Register today at: https://hubs.li/Q02TtVgJ0 #Pepsico #HowTo #NMSDCConference
This week in Black Culture + Equity: - USC Basketball Star Juju Watkins Signs Landmark Gatorade & Nike NIL Deals - FUBU Resurges at Atlanta Fashion Week - McBride Sisters x Colgate Team Up for Wine and Smile Care - Toyota Is the Latest To Back Out of DEI Initiatives - ICYMI: Heinz Apologizes For Racially Insensitive Ads, Twice in One Week
Black Dollar Index reposted this
Marketing @ the Intersection of Culture & Social Impact | 2022 Forbes 50 Most Entrepreneurial CMOs | Black Dollar Index Founder | Do It For The Equity
Update: Heinz has apologized and pulled the ad. https://lnkd.in/e2GW_8mN I've seen convos happening around the new Heinz advertising campaign -- a nod to Halloween and/or the new Joker film. Some people have found the creative to be racist, considering the history of blackface, while others think that calling it "racist" is a stretch. I explored the facts and shared my thoughts via Black Dollar Index. What do you think?
This week in Black Culture + Equity: 💰 David Steward is now the wealthiest Black person in America 📗 Mellody Hobson Debuts New Children's Book About Money ☕️ Kerry Washington invests in Spill App 👩🏾🎤 T.I. & Tiny win $71M lawsuit over OMG Girlz Likeness 👕 LVMH sells Virgil Abloh's Off-White 👖 ICYMI: Beyoncé Levi's Partnership Read and subscribe to the newsletter here:
Black Dollar Index reposted this
I am honored to be named once again as one of Fortune's 2024 Most Powerful Women, joining a talented group of leaders who are making significant strides across various industries. From growing up learning the values of hard work from my parents, to leading a Fortune 100 company, my intention with every step is to lift others up. This recognition isn’t just mine, it belongs to the incredible women I’ve had the privilege to work with throughout my career and the next generation of leaders coming up. It underscores the importance of continuing to drive change, particularly for women and communities of color who face a retirement gap. At TIAA, our mission is to address these disparities and ensure a more secure financial future for all Americans. https://lnkd.in/dEFn_P8T #FortuneMPW
Black Dollar Index reposted this
Marketing @ the Intersection of Culture & Social Impact | 2022 Forbes 50 Most Entrepreneurial CMOs | Black Dollar Index Founder | Do It For The Equity
I know the Beyhive gonna come for me, but I just wanna talk. As a culture-driven marketer, this Levi Strauss & Co. x Beyoncé partnership is a DREAM. As a consumer, I just want us to interrogate a bit more so we can be as informed as possible. Informed > Influenced.
From finance to sneakers, business to gaming, read the latest Black culture and equity stories on: 🏦 TIAA’s Thasunda Brown Duckett and Kourtney Gibson leading the charge in finance. 👟 Jaylen Brown’s new sneaker brand, 741. 🕹️ Dark & Lovely’s award-winning collaboration with Ebonix and The Sims for better Black representation in gaming. 🚘 Stellantis’ commitment to supplier diversity. 🆘12-year-old CEO Zoe Oli facing challenges after Wells Fargo closes her company’s accounts.
This Week in Black Culture + Equity: ⚽️ Magic Johnson Joins Washington Spirit as Investor 💵 Shaquille O'Neal Teams Up with Klarna 🔬 PepsiCo & 2 Chainz Boost HBCU STEM Programs 🧥 Nordstrom x Harlem's Fashion Row (HFR) Release Capsule Collections 🚚 UPS Driver Awarded $237M for Racial Discrimination Subscribe for more updates!
What’s happening with Fearless Fund and DEI in general can be complex. We asked ChatGPT to help analyze what some of the outcomes from Fearless Fund’s latest announcement mean… 🟢 Good News 🍋🟩 Neutral News (lime green) 🔴 Bad News Overall, there’s more good and neutral news than bad, which is...GOOD! What are your thoughts?