Blue Chair Communications

We’ve loved working with a local architectural design firm, Aeronot Design, to develop a marketing plan and redesign their website! 💫 Aeronot Design creates one-of-a-kind, imaginative buildings. It was an honor to write messaging (i.e. words and sentences targeting their ideal customers), and a strategic plan to help the community understand the unique value of working with this firm. 💻During the website redesign process, we incorporated this newly developed messaging, photo galleries, project stories, clearly communicated services, and a visually compelling, user-friendly layout to capture the attention and contact information of Aeronot’s ideal clients. We exist to work with clients like Aeronot Design— businesses, organizations, and people who are making our city and world a more beautiful place to live. ♡

WEBINARS 💻⚡️ Webinars are a great way to share important information with your target audience. They are: 💸 Cost-effective
Webinars allow you to avoid hard costs related to print materials, food, or travel. 🤸♀️ Flexible
Your attendees can learn from guest speakers around the world… while on their lunch break! 📹 Recordable & Reusable Reach more people by sharing the webinar recording after the event. You can also edit bite-sized pieces from your recording to use as content for your blogs, social media, and email newsletters! 🤲Accessible If your target audience is equipped with digital literacy and internet access, webinars are a communication strategy with a low-barrier to entry for many groups of people. Our Blue Chair Communications team uses @zoom webinar’s translation and polling features to make our clients’ virtual events as inclusive and interactive as possible. YOUR CHALLENGE → Whether you’re a nonprofit, government agency, or business, choose ONE topic your people care about and you’re an expert in. Then schedule a webinar on this topic. ✔️ Send us a message if you need help getting started!

We love partnering with clients who have BIG vision! MAGSA is developing infrastructure projects to achieve local and state groundwater sustainability goals and recharge our aquifer to secure the future of farming in our region.

Yahoo and Google are increasing their email security to prevent users from receiving unwanted messages. 📧 What does this mean? Beginning in February 2024, messages sent through bulk email platforms like Constant Contact, MailChimp, and Flodesk could bounce or end up in spam folders. To ensure people receive your brilliant emails, do these ✌🏽 things: 1. Authenticate your email domain. If you have a unique domain (like @carolscookies.com 🍪), authenticate it by adding two records to your domain management system. Your email marketing platform (Constant Contact, MailChimp, Flodesk, etc.) has likely published the records you will need to copy and instructions on their website about how to paste them through your hosting provider. 2. Set up a DMARC policy record (if you don't already have one in place) with your domain provider. If you're freaking out because you don't even know what DMARC stands for... take a deep breath. 😮💨 This is not as scary as it seems! Contact your IT person, reach out to your website host, or Google: "How to authenticate my email by February" to get started.