Blue Ocean Strategy

Creating a blue ocean makes the competition irrelevant, perhaps for decades, but imitators will eventually move into your market space. That's why the most successful companies reach for blue oceans again and again. #blueoceanstrategy #blueocean #strategy #valueinnovation

Do you want to minimize the randomness and trial and error in creating new market space? Then follow these five systematic steps so that you maximize the chances of hitting the bulls-eye. https://lnkd.in/e9Q_85F #BlueOceanStrategy #BlueOceanShift #Innovation

Beyond Disruption is a practical guide for driving innovation and growth with rich research and case studies, coupled with a frame-breaking message, make it the must-read book for the next generation of innovators. Learn more https://lnkd.in/gPWrFVEB

Pursue Differentiation and Low Cost Simultaneously Do you often find your organization making value-cost trade-offs – either creating greater value for customers at a higher cost or creating reasonable value at a lower cost? In a competitive industry, companies tend to choose their position on a range of value-cost trade-offs that are available given the structure and norms of the industry. Some pursue differentiation to stand apart from competitors by providing premium value. Others pursue cost leadership, driving costs down by cutting back the industry’s existing competing factors. Here, strategy is seen as a choice between differentiation or low cost. It’s the mindset of a red ocean strategist. But when you pursue differentiation and low cost simultaneously, you set yourself up for strong growth. Blue ocean strategists do not view value and cost as a trade-off. They pursue differentiation and low cost simultaneously. How can you break the value-cost trade-off? Blue ocean strategists realize that differentiation cannot be sacrificed to cost savings, and vice versa. They seek to break not make the value-cost trade-off through value innovation, effectively creating a leap in value for both buyers and the company through the simultaneous pursuit of differentiation and low costs. Join the Blue Ocean Strategy Practitioner Program and learn how you can achieve value innovation at your organization. https://lnkd.in/gwizbYbU #blueoceanstrategy #blueocean #strategy #valueinnovation

SmileDirectClub (SDC), an American teledentistry company once valued at nearly $9 billion and poised to disrupt the traditional braces industry, went bankrupt in December 2023. SDC offered a breakthrough solution for teeth straightening. With the price (originally some $1,800 vs. the standard $3,000-$6,000), the time of treatment (6 months vs. around 2 years), no required office visits, plus clear aligners you can slip on and off, it is not surprising that SDC took off. Since its founding in 2014, a customer base of 2 million people opted for SDC vs. traditional braces. What led this #innovative company to shut its doors after such phenomenal growth? Find out in this Harvard Business Review article from INSEAD's Chan Kim & Renee Mauborgne -> https://lnkd.in/gkeWzT-k

Discover why creativity is essential to strategic success and how to achieve it: https://lnkd.in/eq8Hfu-M #BlueOceanStrategy #BlueOceanShift #Innovation

Blue Ocean Strategy, which has sold 4M+ copies and been translated into 47 different languages, forever changed how the world thinks about business strategy. Now, backed by 30 years of research, world-renowned INSEAD professors Chan Kim and Renée Mauborgne are back to transform how the world thinks about innovation. In their highly-anticipated new book, Beyond Disruption, Kim and Mauborgne unveil a bold new approach to innovation free from the destructive displacement of jobs, companies, and industries that happens when companies set out to disrupt. Get your copy! https://amzn.to/3YMxZOr

What are the perspectives to lead with to generate innovation and growth? In their article for Harvard Business Review, INSEAD's Chan Kim and Renee Mauborgne write: “We have found that people who generate new markets where none existed before lead with certain perspectives and psychological states that differ in many ways from those long-accepted pillars. While these perspectives are applicable to growth and innovation in general, they are particularly relevant in allowing corporate leaders to expand their opportunity horizon beyond disruption to what we have come to think of as nondisruptive creation.” Read the article: https://lnkd.in/ghkx6Ak9

While new technology can be a great enabler, it does not open up new markets on its own. It must create value for the customer to be successful. #blueoceanstrategy #blueocean #strategy #valueinnovation

Blue Ocean pedagogical materials are used in nearly 3,000 universities, including top business schools worldwide. This year, the authors and Professors of Strategy at INSEAD Chan Kim and Renée Mauborgne ranked No 5. on The Case Centre's list of Top 50 Bestselling Case Authors for 2023/24. 👉🏻 Read the announcement and check out the bestselling cases here: https://lnkd.in/eYqdWznX 🔎 Explore the full collection of award-winning and bestselling cases: https://lnkd.in/gUCmmMRG 📘 If you haven’t yet, pick up their latest book Beyond Disruption, published by Harvard Business Review #Top50CaseAuthors2024 #BlueOceanStrategy #Thinkers50