Designworks, A BMW Group Company

How do you reveal a secret without revealing a secret? A very good friend of Designworks has given it a try!   Recently, we sat down with Werner Haumayr, a long-standing figure and pioneer in #BMW Group innovation and Vice President of BMW Group Design Concept and Innovation.   We asked him about his special relationship with Designworks and his experience working with our teams over the past 20 years. He also shed light on projects we’ve worked on together – some already public, others still under wraps. Who knows, we might see more of them soon!?!... #Designworks #Interview #Design

Designworks at Unreal Fest 2024 Presenting:  “Exploring Conceptual Narratives with Unreal Engine”    We can’t wait for Dana Shaviv (Senior 3D Visualizer on our LA team) to demo how Designworks uses storytelling to drive immersive concept design. She’ll showcase practical Unreal Engine workflows and explore the transformative power of AI to enhance creativity, storytelling, and speed up asset production.   Check out the event page here to learn more, and register! https://lnkd.in/drQpMfkw #unrealfest2024 #unreal #AI #design #3dviz #futureprocess #storytelling 

We're excited to be exhibiting our BMW Visionary Materials program at #NewYorkClimateWeek alongside BMW Group and URBAN-X - get to know visionary materials here, meet our materials expert, Wesselka Mandowa- Maier and stay tuned for more as we drive circular design for a sustainable future. #NYCW #ClimateWeekNYC #SustainableDesign #Circularity #FutureMobility #BMWDesign BMW Group BMW M

Excited to be part of NY Climate Week alongside URBAN-X at Moonlight Studios! 🌍✨ We'll be sharing our latest material innovations and exploring cross-industry solutions for a sustainable future. Don't miss the chance to hear from visionary startups and experts (like our Lead CMF Designer, Wesselka Mandowa- Maier) tackling climate challenges. See you there! 👏 #ClimateWeekNYC #InnovationForGood #SustainabilityInAction BMW Group

Find out how we go about ensuring that our designs are purposeful, future-proof, and aligned with the ever-evolving needs of our communities across the globe. Harry Sze, Director of Creative Consulting at Designworks’ Shanghai Studio, recently appeared as a keynote speaker at Car Design China 2024, where he shared our approach to the creative process with the audience: “Design with Purpose.”   For us, #design goes far beyond mere aesthetics – it’s about shaping meaningful #experiences that will resonate with people – and pushing the boundaries of what’s possible. You can click through the gallery below to explore the key insights from Harry’s speech and learn how we go about ensuring that our designs are purposeful, future-proof, and aligned with the ever-evolving needs of our communities across the globe.   We'd love to hear from you as we continue on our journey of designing with purpose. How do you use purposeful design to help shape the future? Share your thoughts with us – and stay tuned! We‘ll be sharing some great project news soon!   #innovation #mobility #cardesign #automotivedesign #transportationdesign

🌟 BRAINCRAFTING WITH AI – CRAFT THE TOOL, THAT CRAFTS THE OUTPUT Remember when Photoshop was considered a design disrupter? We’re now at a similar crossroads with AI. At Designworks we call the collaborative creative process between designers and AI "Braincrafting." We're excited to share some of our insights into this innovative process: https://lnkd.in/eqvd3X_q For an even deeper dive, check out this recent article in Innovation & Tech Today today authored by Martin Francisco (Images by Jiawei Xu): https://lnkd.in/eqMNeGhb #DesignInnovation #AI #Braincrafting #DesignThinking #CreativeProcess

- Meet the Designworkers - We’re thrilled to introduce our new LA studio interns. This talented group brings a rich diversity of backgrounds & creative inspiration to our team. Get to know them through a Q&A! #meettheteam #meetthedesigner #qa #design #designer

🚀 Help Us Shape the Future of AI and Wellbeing at SXSW – Vote Today! Together with Hume AI, we've submitted a proposal to explore empathetic AI and its impact on personal performance and wellness at SXSW 2025. In today’s fast-paced and demanding world, it’s no surprise individual well-being continues to take center stage. In this session, we will explore the potential of empathetic AI in promoting human performance. From fostering mindfulness to orchestrating curated experiences, how can AI connect with other platforms to offer meaningful interactions that optimize our physical and emotional health? We're excited about the meaningful discussions this could spark — SXSW uses crowdsourcing, allowing the public to vote on session ideas, shaping the event's programming. To dive in and explore the ways we’re designing human-centered AI products and experiences, VOTE: Voting Dates: August 6 – August 18, 2024. Voting Link: https://lnkd.in/gQvNdK-E #sxsw #ai #design #wellbeing #panelpicker

Sustainability Insights from China Just recently, the 4th BMW Group China Sustainability Summit was held in Beijing, providing participants with in-depth insights into automotive design. This year, a special emphasis was placed on CMF (Color, Material and Finishing) – the aesthetic features customers encounter first. In a number of media interviews during the event, Vanessa Chang, Director of our Shanghai Studio, shared her thoughts on #sustainability. Click below to read some of Vanessa´s key statements and to get an impression of the BMW Group China Sustainability Summit 2024! If you would like to engage in a business dialogue with us on the topic of sustainability—covering aspects such as market regulations, customer motivations, opportunities for brands, and the creation of #FutureExperiences and services in Asia, Europe, and North America—feel free to approach us here!

🌍 Exciting news! BMW Group won the Altair Enlighten Award for Sustainable Process at the 2024 Center for Automotive Research Seminar! 🏆 Recognized for the innovative BMW M Visionary Materials Seat, this project sets a new standard in sustainable design. With 90% lower CO2e emissions compared to traditional seats, it's a game-changer in lightweight construction and circular design. 🌱✨ Designed in collaboration with Designworks, A BMW Group Company, this seat showcases natural materials, high recyclability, and cutting-edge manufacturing processes. It’s not just a seat—it’s the future of sustainable mobility. Check it out: https://lnkd.in/ghGYEdcM #BMW #Sustainability #Circularity #Innovation #Designworks #AutomotiveDesign #SustainableMobility