Bobbie

Bobbie

Food Production

San Francisco, CA 32,513 followers

The first European Style Organic Infant Formula that meets FDA standards. Founded by moms in the U.S.

About us

Bobbie is the first and only mom-founded and women-led infant formula company in the U.S. Our European-style recipe meets all FDA requirements, is made with pasture-raised milk from Organic Valley farms, and is the only infant formula to receive both the Clean Label Project’s Purity Award and Pesticide Free Certification. Bobbie is working to shake the stigma and evolve the conversation around how you feed your baby to one of confidence, not comparison, from how we feed to what we feed. We lost sleep over this so you don't have to.

Industry
Food Production
Company size
51-200 employees
Headquarters
San Francisco, CA
Type
Privately Held
Founded
2017

Locations

Employees at Bobbie

Updates

  • View organization page for Bobbie, graphic

    32,513 followers

    Sometimes you need to call the VP Supply Chain to the social media frontlines. Dominic Mills reported for duty 🫡 Tuesday's #portstrike brought a lot of panicked parents to our Customer Care team with questions. It's clear the emotional toll from the 2022 Formula Shortage is still fresh for so many. They want to know how this will impact supply, what to expect and if their subscription is protected. So we do what we do: we led with transparency and telling as much as we know in the moment. And we reminded our Bobbie fam of the subscription promise we held true all the way through the formula shortage of 2022, our own retail inventory earlier this year and yes, through an eastern seaboard port strike: When you subscribe to us, we subscribe to you. When you join Bobbie we plan for your baby's full feeding journey until their first birthday to ensure you never run out. We're also committed to keeping our retailers-- Target and Whole Foods Market-- fully stocked (port strike or not!). #Infantformula #supplychain #manufacturing #portstrike #americanmade

  • View organization page for Bobbie, graphic

    32,513 followers

    As Hurricane Helene continues to impact our communities, we hope our Bobbie fam is safe and secure. Whenever there is a natural disaster we know that formula is one of the number one items that is needed, so rapid response is one Bobbie for Change's main pillars, led by Michele Lampach. Our inboxes are flooded with requests for infant formula and other baby items in Georgia, North Carolina, Florida, and other areas seeing impacts of Hurricane Helene. We are currently working with some of our trusted non-profit and medical partners, as well as Bobbie customers, to get formula—and clean water— to families in need as soon as possible 💚 Our hearts go out to all those affected. If you have any questions about your Bobbie delivery please reach out to hello@hibobbie.com 💚

  • View organization page for Bobbie, graphic

    32,513 followers

    Wrapping up a formula-filled weekend with Pediatricians across the US at the American Academy of Pediatrics National Conference. The Bobbie Love and Bobbie Curiosity was at an all time high from pediatricians who fed their own babies Bobbie to those who wanted to learn more about our USDA Organic Infant Formulas and Supplements for their patients. It's a reminder at how personal each parent's feeding journey is-- even when you're a doctor yourself! We listened to stories of Bobbie saving the day during the formula shortage of 2022, of being forced to switch formulas multiple times before finding Bobbie, and the teary-eyed emotional memories of feeding in year one. For anyone who wants to stay in the loop with our Medical Team (led by the fabulous Shira Page, RN, NP, CLC) you can join us at www.bobbiemedical.com See you next year AAP! Thanks to all who stopped by the Bobbie Booth. 💚

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  • View organization page for Bobbie, graphic

    32,513 followers

    Our friends over at Cocoon want to know how parents really feel about paid leave—whether they have access to it or not 👂 We know that just 27% of workers in the US have access to paid family leave through their employer. But do they think it's enough time? How comfortable are they using all of their leave? How important is paid leave compared to other common benefits? And for the 73% of workers that *don't* have access to paid leave—what kinds of leave have they had to take without pay? What's the bare minimum they'd want to have access to? How has a lack of access to paid leave impacted them? Help them answer these questions (and more) and share your experience to contribute to Cocoon's first national employee survey on the impact of paid leave ⬇️

    Cocoon's National Paid Leave Survey

    Cocoon's National Paid Leave Survey

    surveymonkey.com

  • View organization page for Bobbie, graphic

    32,513 followers

    This is the 5th year of our Bobbie Breastie program that we created hand in hand with The Breasties and we could not be more thrilled to welcome this next class 🙌 But before we meet the future crew, we asked to hear from some of our past Breasties and this is what they said ☝️ They shared their stories of survival, their thriving Bobbie babies, and what this program has meant for them and their families. Did you know that previvors, survivors, and thrivers of breast and gynecologic cancer receive a free pump under insurance, but no infant formula or donor milk? UM WHAT. In partnership with The Breasties, we had to do something about that. The Bobbie Breastie program supports previvors and survivors of breast and gynecologic cancers with a free year of Bobbie formula. This is made possible by every customer who has purchased Bobbie whether it’s online or in store. Your support of Bobbie has created a village of support for these Breasties 🫂 If you or someone you know have been impacted by breast or gynecologic cancer, apply to become a Bobbie Breastie 💚 Applications are open until 10/4: https://lnkd.in/ecFYNmxS

  • View organization page for Bobbie, graphic

    32,513 followers

    We made a small(er) can, and we’re calling it the Bobbie Bittie 🍼 Why? Because we know that parents don’t always need a big can of formula that expires 30 days after you open it. We’re not trying to sell you more than you actually need but to meet you wherever you are. And we know that as working parents— you can get thrown some wild cards in your transition back to work and finding your new flow. Frozen stash has lipase? Need an emergency bottle when you’re traveling for work and your Milk Stork is en route? Want to make sure your baby actually likes the formula before you fully commit to a big can? Bobbie Bittie is for you 💚 We know that parents sometimes only need a few bottles to support their combo feeding journey. And that you may only need us for a moment! And that’s ok! To all the parents figuring out their new normal as a working parent with a baby — we see you— we are you— and we got you. To celebrate the Bittie launch we’ve got a Bittie BOGO with free shipping on us: https://lnkd.in/efGNDSUu

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  • View organization page for Bobbie, graphic

    32,513 followers

    Today is #NationalWorkingParentsDay and if you’re new around here, you should know this is something we celebrate every single day. 🎉 But today, we’re saying it extra loud alongside our partners and we’re upping the ante. The Vote Like a Mother®️ initiative led by Chamber of Mothers is a call to vote for your values as a parent, whatever that means to YOU! But that isn’t always easy. In partnership with LUMO Leadership and Chamber of Mothers, we're hosting a workshop, “Setting Healthy Boundaries for Voting Parents” on 10/22 at 10am PT where we’re transforming political stress into parental empowerment. Election season can be overwhelming, but we’re here to help you navigate political discussions with grace and conserve your energy for what truly matters in your life. Here's what you can expect to take away: 📌 LUMO’s four-step process for creating rock-solid boundaries 📌 Ready-to-use boundary scripts for election conversations (and beyond!) 📌 Strategies for when boundaries are (inevitably) broken RSVP for the workshop here: https://lnkd.in/eaDTbG4F

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  • View organization page for Bobbie, graphic

    32,513 followers

    Just got the news that Bobbie has made Fast Company's 2024 100 Best Workplaces for Innovators List. The cherry on top: we were selected as #1 Workplace in the Manufacturing category! 🍒 It's only been one year since unlocking our own manufacturing facility, and this honor marks our first ever workplace recognition as manufacturers. Fun fact: Our CEO and co-founder Laura Modi is part of the 3% of women who own a manufacturing facility in the US. We couldn't be more proud of the grit this team has exemplified in the last year 💪 We are incredibly honored to be recognized with this achievement alongside other innovating companies like Canva, Walmart, Mattel, Inc., FIGS, and more! See the full list below ⬇

    100 Best Workplaces for Innovators 2024

    100 Best Workplaces for Innovators 2024

    fastcompany.com

  • View organization page for Bobbie, graphic

    32,513 followers

    Here's a note the team received from our Director of Communications who is also currently on her 6 month maternity leave with her first baby 👶 Nothing quite prepares you for motherhood, not even working at an infant-formula company where we dote over babies and talk parenthood all day long. Help us send Remi Levoff, daddy, and baby Elliot the best of wishes as they navigate this new chapter 💚

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Funding

Bobbie 6 total rounds

Last Round

Series C

US$ 70.0M

See more info on crunchbase