Bogg Bag

Thank you again Scarlet Fu and Bloomberg! #boggbag #kimvaccarella

12 years ago, Hurricane Sandy left a lasting impact on so many lives, including mine. In the midst of devastation, we found hope through community and giving back. Donating Bogg Bags as emergency kits during that time was a reminder of the power of resilience and support. Today, on National Make a Difference Day, we continue to carry that spirit forward in everything we do. Together, we’re stronger, and together, we can overcome anything. — Kim Vaccarella, Founder of Bogg

Proud moment for Bogg and our fearless leader, Kim Vaccarella! As recognized by CNBC, Kim knows that fun is essential to workplace culture. It’s not just about working hard, it’s about loving what you do and creating a positive environment for everyone. 🎉 When you bring joy and passion to your work, great things happen—Read the full article here: https://lnkd.in/eiueB6W8

The Bogg Bag boom, as featured in the New York Post! Read all about it, including the early hurdles that only made the brand stronger. “I’ve learned so much since our initial launch," Kim Vaccarella said, "like how rejection is a part of most business owners’ journey. Now, I can look back and really reflect on everything I’ve learned along the way and how it’s a story that many women can hopefully relate to, no matter the industry they’re in or the dreams they have.” Read More: https://lnkd.in/ezqBvYTR

Travel + Leisure named Bogg Bag one of the top essentials for fall trips along the East Coast! Whether you’re taking on a scenic drive to see changing leaves or spending a weekend by the coast, our signature tote can handle any adventure, making it an essential pick for the season. Check out the full list of fall travel must-haves: https://lnkd.in/e_fNtaxj

Preppy cult brands like Stanley, Bogg Bags, and Kendra Scott have captured female consumers' imaginations—and wallets—by offering more than just products. These brands blend style and function, turning everyday items into status symbols. From the sleek practicality of Stanley cups to the versatile Bogg Bags and the elegant simplicity of Kendra Scott jewelry, each product represents a lifestyle consumers want to be part of. How can other brands achieve similar success? Create Aspirational Yet Relatable Products: Design items that are both functional and stylish, giving consumers something they can use daily while still feeling special. Leverage Social Proof: Encourage your community to share their love for your brand on social media, turning products into must-have items. Foster a Loyal Community: Build a strong sense of belonging, where customers feel connected and aligned with your brand’s values. When consumers feel part of something bigger, they’ll keep coming back.

In honor of Breast Cancer Awareness Month, we’re proud as a brand to be making a significant contribution to the Breast Cancer Research Foundation (BCRF). As a beloved tote brand known for our vibrant and durable designs, we’re proud to donate 10% of the purchase price from our Haute PINK and Blowing PINK Bubbles collections throughout October to BCRF. This contribution not only helps raise awareness but also supports vital research, showcasing our commitment as a female-founded brand to making a meaningful impact beyond just our products. Learn more: https://lnkd.in/e5uvyWPF

We are incredibly grateful to Bloomberg and the wonderful Scarlet Fu for having our founder Kim Vaccarella on Bloomberg TV! It was an incredible opportunity to highlight the Bogg Bag story and share our journey, from our early days to growing into a brand embraced by so many. If you missed it, check out the interview here: https://lnkd.in/e7UVJtKH

How does a humble beach bag evolve into a $100 million phenomenon? Bloomberg recently highlighted our journey, showcasing how we turned a simple idea into a viral sensation. It all started over a decade ago when our founder, Kim Vaccarella, a mother of two, sought a durable beach bag that wouldn’t fall apart after one trip. The result? Our signature tote, available in dozens of colors. What began as a small idea has now captured millions on TikTok and can be found in thousands of retail stores. Our growth is a testament to solving real-world problems and connecting with our customers. Read more: https://lnkd.in/ep5UVZk4

In honor of #BreastCancerAwarenessMonth, we’re proud to support the Breast Cancer Research Foundation, an organization that has fueled every major breakthrough in breast cancer research. For the month of October, 10% of the purchase price from our Haute PINK and Blowing PINK Bubbles collections will go directly to this incredible cause. #ResearchIsTheReason we have made incredible progress against the disease and saved millions of lives – we can’t stop now. As a woman-founded company for women, this mission holds a special place in our hearts. We’ve felt the impact in our own lives—our mothers, sisters, daughters, colleagues, and friends. We invite you to stand with us to end breast cancer. Together, let’s carry hope, carry strength, and Shop Pink. — Team Bogg