Bolster

Branding isn’t just about what you see; it’s about how it makes you feel. Our latest brand concept was for Inaybl, an HR platform designed to help organizations achieve strategic success through effective skill identification and optimization, efficient sprint management, and forward-thinking analytics. But more than that, it’s built with a human-centric approach, understanding the real challenges people face, prioritizing employee recovery, and creating tools that are intuitive and supportive. We moved away from the typical tech-HR look and embraced an earthy color palette, grounding the brand in warmth, approachability, and connection. This choice was more than a design decision; it was a commitment to ensuring every interaction with Inaybl feels thoughtful, genuine, and human. Curious about how thoughtful branding can elevate your product? Get in touch. 

Authenticity is everything when it comes to branding in niche communities. We recently worked on the brand identity for GetMusic, a platform offering the largest collection of free Bandcamp codes to indie musicians. The challenge was to create a design that not only looked appealing but also truly aligned with GetMusic’s mission of supporting the DIY music community. Drawing on analog influences, like vinyl records and retro drum machines, we struck a balance between nostalgia and modern design, with a colour palette to match. The result is a brand that feels deeply rooted in indie music culture, while staying fresh and relevant. This new visual identity helps GetMusic connect more meaningfully with the artists and audiences they support, reinforcing their commitment to an authentic music experience. If you're looking for a brand that truly connects with your niche audience, send me a PM or sign up for our free Omakase brand sprint in the comments!

If you own a design studio, how do you create a brand that showcases your portfolio effectively to attract your dream clients? For our concept with Schedio Spaces, we chose an approach that lets the designs speak for themselves, using ample white space and minimalist elements to highlight each project's uniqueness. This is just one approach. Each design studio has its own unique vibe and style, and their work can be showcased in various ways that best reflect their personality. Looking for a better way to showcase your studio's work and captivate your target audience? Contact me or sign up for our free Omakase brand sprint at the URL in the comments below.

How do you make your mark in the health and wellness industry, where 'holistic' can mean anything from nutrition to neuropsychology? For Centered by Dr. Molly Brown based in Sun Valley Idaho, specializing in brain-based therapy, this challenge was an opportunity for clear differentiation through strategic branding. We began our partnership with Dr. Molly Brown by developing a brand identity that captures her unique position in the wellness industry and underscores her specialization in brain-based therapy, thereby distinguishing her practice in the health and wellness space. Following the brand work, we designed the website and since then have been have working with the Centered team on going basis to produce all the clinic’s marketing materials including pamphlets, ads, and client-facing materials. This ongoing partnership has been essential in developing and reinforcing the brand identity centered around brain-based therapy. Through consistent messaging and visuals, we’ve clearly communicated the specialized nature of Dr. Brown’s work, which has resonated effectively with clients and potential clients, distinguishing the practice in the crowded health and wellness industry. Want to differentiate your wellness practice and attract more clients? DM me. You can also sign up to our free Omakase brand sprint at the link in the comments.

In the age of what feels like an AI takeover, defining what makes your brand unique is more crucial than ever. This year alone, we've designed over 10 ownable AI brands, pinpointing and amplifying the distinctive qualities that make them stand out in a crowded market. Eager to differentiate your AI brand? Let’s connect. Alternatively check the comments for a link to sign up for our free Omakase brand sprint! #AI #Aibranding #techinnovation #branding #startupbranding

Tired of predictable playlists from Spotify's algorithms? We recently created the brand for Circles, a platform reimagining music sharing by facilitating a more interactive and communal experience focused on music recommendations through your friendship circle. The aim of the logo was to capture the essence of interconnected social circles, enhanced with a dynamic 3D effect to symbolize depth and community. Designed to be used on an app, its clean, modern aesthetic is accented with pops of mint and orange to appeal to a young, hip demographic. Need your brand to speak to your community? Apply for our free Omakase sprint here: bolsterdesign.co/omakase

X marks the spot isn't just for treasure maps—it's also a core element of our latest brand concept for Buried Wins, a professional service company that uncovers vital business insights. We used bold colors and a modern aesthetic, along with a distinctive font that includes ink traps and an integrated 'X' in the brand name (to indicate the buried wins), making the branding both distinctive and impactful. This design not only reflects the innovative and analytical nature of Buried Wins but also demonstrates how a professional services company can blend creativity with professionalism. Interested in levelling up your professional services brand? Apply to our free Omakase brand sprint: bolsterdesign.co/omakase

Branding for traditional financial services can often be stiff, conservative, and indistinguishable from the rest. We recently proposed a new brand concept for Parcrest Advisors, an NYC-based investment bank that specializes in helping founder and family-owned businesses achieve optimal outcomes in selling or raising capital. This concept introduces a fresh aesthetic that is both modern and stylish while maintaining the professionalism crucial to the finance sector. Interested in redefining your financial services company’s image? Sign up to our free Omakase brand sprint here https://lnkd.in/gG8iSRCz

In the fast-paced start-up world, ideas can evolve rapidly. We originally created a brand for Carez AI, but as the company’s focus shifted over the past few months, the brand underwent significant evolution moving from a light and colorful style to a more technical, sophisticated aesthetic to align with their new direction. Carez AI is a software for interventional radiologists that allows them to enhance medical images in real-time using voice commands. The aim of the software is to enable radiologists to perform procedures much faster with smaller teams and make fewer clinical errors by using AI. The brand has a dark aesthetic with purples and and blues to show the technical side of the company and the specialized role in radiology. This is paired with a refined sans serif typeface, and an updated logo icon with rounded corners. Interested in a free Omakase spring? Apply here https://lnkd.in/gG8iSRCz

For professional services firms branding represents a easy opportunity to reflect their values, unique offering, and connect with clients in a meaningful way. Gloria Bradbury is a consultant specializing in product marketing and go-to-market strategies, targeting early-stage and growth-based startups, particularly those with venture capital backing. Gloria offers a range of services, including comprehensive market research, validation of product ideas, development of go-to-market strategies, and demand generation. The brand we created emphasizes a balance of playfulness and professionalism, with a modern, clean design that incorporates elements like ellipses to represent ongoing conversations. We chose a color palette of indigo and lighter blue hues that convey trust and reliability while adding a touch of personal flair. The logo design features these ellipses, which not only symbolize dynamic interactions but also add a subtle yet distinctive character to the brand. Interested in an Omakase free brand sprint? Apply here: bolsterdesign.co/omakase