Bonfire Collective

Twelve Bonfire team members from all over the country (and the world) recently gathered in Breckenridge for our annual retreat. We envisioned the next 10 years for the company, enjoyed meals together, properly goofed off, and took advantage of hiking in peak fall foliage. We are back in the office, refreshed and ready for our next chapter!

New Bonfire Partners! You've probably seen a "Keep Tahoe Blue" bumper sticker on the back of a Subaru loaded up with mountain bikes or paddleboards. The League to Save Lake Tahoe is the organization behind that iconic slogan — and a local force for science, conservation, and stewardship. The League is a donor-funded nonprofit of environmental experts and Tahoe-lovers who have been keeping Tahoe blue since 1957 (1957!). They recently deployed Bonfire Collective to manage their Google Ad Grant in order to expand their reach, recruit volunteers, and bring awareness to their mission. Colorado Mountain School is Colorado’s largest mountain guide company, offering courses in climbing, mountaineering, backcountry skiing, and avalanche safety. CMS was one of Bonfire Collective's first clients 8 years ago — we helped shape their brand, business strategy, design aesthetic, and much more. So it's been a pleasure to jump back in and work with the CMS team on their digital advertising. Colorado Mountain School recently acquired the American Avalanche Institute , the country's premier avalanche school for ski industry professionals. Bonfire is proud to manage AAI's Google Ads alongside CMS.

We recently completed an exciting 3-day shoot in Golden with our partner, Macs Adventure, focusing on self-guided travel. Our goal was to showcase not just what self-guided travel is but also the preparation that makes these adventures possible. A special thanks to Ian Glass for his outstanding video expertise, which brought this project to life. Keep an eye out for the finished product.

Happy National Forest Week™! Bonfire Collective is proud to be agency of record for the National Forest Foundation. Year-round, we are grateful for the forests and other public lands that sustain us and future generations. And we are grateful to be able to create videos and campaigns like this one, energizing thousands of people to experience and appreciate the wonder that lives all around us.

Stoked to support our partner, LIVSN, in their recent Kickstarter launch! Don't be surprised when you see the whole Bonfire team rocking overalls on Google Meet 😉

Bonfire Collective is looking for a Media Director to join our team. If you love the outdoors and have deep experience across paid media strategy and buying (digital / social / traditional) then let’s talk! Our services span ecomm, lead generation, conversion, and brand awareness for both product-driven outdoor companies and experience-driven outdoor brands and nonprofits. We are looking for someone to execute both paid strategy and execution, so knowledge and passion across the entire media process (from strategy to planning, negotiating, implementing, optimizing, and reporting) is critical. Check out the link below to learn more! https://lnkd.in/gnRxCVec

We're hiring! Our ideal candidate is a badass, driven human who loves sales. You’re excited by Bonfire’s mission, values, and clients. Nothing thrills you more than exploring a lead and closing a deal — and you view bringing on new accounts as a tool for impact. You are confident in your ability to grow the company based on past experience, and you are excited to share in that growth. The primary focus of this role is hitting targets for a number of new meetings set and kept for the CEO to meet with prospective brands that would benefit from Bonfire’s services. Our baseline expectation is 10+ qualified kept meetings per month, and we will hold you to this metric. We expect you to be hungry, execute at a high level, and build long-term relationships with businesses across Bonfire’s target markets. This is a commission-only position with no cap. Apply at the link below! https://lnkd.in/guFUPhGX