Founder & CEO at Boob Armour® | Mum of 3 | 2023 Women’s Agenda Emerging Entrepreneur Winner | Championing Female Safety & Empowerment | Innovating Breast Protection for Active Women & Girls
Despite the media spotlight on women's sports, a crucial health issue remains in the shadows: breast force impact injuries. As the founder of Boob Armour, I'm on a mission to change that. The Harsh Reality: • Breast injuries in sports are alarmingly common, yet severely underreported • These injuries can lead to fat necrosis, mimicking breast cancer cells in imaging • Many female athletes suffer in silence, unaware of the long-term consequences. Breaking the Silence: The 2023 FIFA Women's World Cup highlighted a critical truth: "women are not small men" when it comes to sports equipment. At Boob Armour, we're not just creating protective gear – we're igniting a revolution in women's sports safety. The Boob Armour Difference: Our innovative inserts encapsulate, not compress, providing crucial protection for female athletes across disciplines. From Matildas star Katrina Gorry to Capital's basketballer Alex Bunton, over 3,500 athletes worldwide trust Boob Armour. A Call to Action: It's time to prioritise women's health in sports. We need:- 1. Increased awareness among athletes, coaches, and sports organisations. 2. More research into breast injuries and their long-term effects. 3. Sports governing bodies to recognise and address the unique needs of female athletes. The "Matildas effect" has opened doors, but we're just getting started. Join us in this crucial conversation. How can we ensure that every female athlete has the protection and knowledge she deserves? Together, let's reshape the future of women's sports – one protected athlete at a time. #WomenInSports #AthleteSafety #BoobArmour #SportsInnovation #WomensHealth