"When we saw the unique way WPP was using Spot, it made us want to work with [them] more... Robots are there not to replace, but to augment what's already taking place, the same way drones opened up all kinds of ways to capture stories of the world." - Vatche Arabian, Senior Marketing Manager, Boston Dynamics
This week at NVIDIA GTC, Boston Dynamics presented our research into how their latest-generation Atlas robot could be used to transform the future of content production, while also exploring how NVIDIA Cosmos™, a generative AI platform for robotic systems, enables synthetic training data to help robots navigate production shoots. From filming in hard-to-reach places and extreme conditions, to creating perfectly repeatable and high-angle shots, we’re excited to see what might be possible in production and virtual production of tomorrow, using state-of-the-art Canon (Canon EMEA, Canon USA) Cinema Camera and Lenses. Find out more about how AI and robotics are shaping the future of content creation 👇 And read the full story on WPPiQ 👉 https://bit.ly/4hqo3mB #GTC25