Boston University AdLab

We are thrilled to introduce our agency's new department: The Video Production Team! Our talented video producers embody the essence of our mission, blending vision, expertise, and passion. Their addition to the team will bring unparalleled creativity, leadership, and value, further amplifying AdLab's impact. Join us in welcoming these incredible new members to our agency—we can’t wait to see the amazing work they’ll accomplish together! Vice President of Video Production: Danny Dolan Director of Video Production: Zack Taub Director of Visuals: Ellie McCarron  Producers: Reeya Mathur and Madeline Oberding Videographers: James Ninneman and Chloe Hannum Editors: Alyssa Sutherland and Ben Choi Motion Graphics: Rachel Neil and Calvin Wu

Announcing Our Fall 2024 Clients! From widely loved local brands to honorable non-profits, AdLab is eager to collaborate with these 15 exceptional clients. Our team is excited to provide our wide array of services tailored to help them achieve their unique goals and visions. A heartfelt thank you to our valued clients for their trust and partnership. We look forward to creating impactful campaigns that drive success together!

Our E-board unites vision, leadership, and determination, driving AdLab’s success within our organization and clients. Every member's unique expertise fuels our growth, guaranteeing that each project meets the highest standard of excellence. We’re thrilled that such passionate and talented leaders are steering AdLab forward this Fall semester. Special thanks to Elisabeth McCarron and James Ninneman for the headshots, with editing by Luke Audie.

Who will win this fall? The Adlabbies. https://lnkd.in/eQuiT9jC

Honored to partner with Geena Davis Institute on such a super important campaign. GDI has helped break new ground in media & entertainment for a new generation and it's been our chance to do the same - spreading the word to all those Gen Z'ers. Shout outs to the GDI Adlab team! Kirsten T. Sophia Groen Aidan White Shannon B. Carly Intraversato GT Nguyen Claire Cronin Anjana Patel Special thanks to Madeline Di Nonno, Jacqueline Stansbury, Jerry Gleason for all the partnership and support. https://lnkd.in/ehSQ_H4a

A lot of Adlabbers seen on stage at the Grad Ceremony for Boston University College of Communication. Let's go! Iraj Amir Chaudhry Paulomi Mukherjee Maggie Tyndall Aliza Wilson Emma Lynch Zoya Hosain Catherine Binu Maria Udita Singh Matthew Gross Sydney Pottow

We are ecstatic to announce the winners of this semester’s AdLabbies. Congratulations to the awardees and all our incredible AdLabbers for a monumental semester as we gear up for our 50th year. 🎉 And the winners are… BRAND AWARDS Best Marketing Initiative — Anushka Vaidya Most Progressive Initiative — Samantha Aisiku ACCOUNT MANAGEMENT AWARDS Best Client Relationship — Nina Gilin: Reeya Mathur Greatest Problem Solver — Geena Davis Institute: Kirsten T. Most Efficient — Under Armour: William S. Chapman Best Team Building — Remedy Exchange: Nikita Agrawal STRATEGY AWARDS Best Research Learning — COM Media Ventures: Audrey Hu, Winston Tsui Best Campaign Strategy — Celebrity Cruises: Sydney Marx and Rachael Dionisio SPECIAL RECOGNITIONS Evolving the AdLab Brand — Brand Team: Jerry D. Semper, Samantha Aisiku, Anushka Vaidya, Carly Hansen, Tiffany Hoang, Junhee (Stella) Park, Zirui Zhou, Xuanpu Zhou, and Zhancong Liang Extraordinary Creative Efforts — Yuka Masamura Production Resiliency and Resourcefulness — Tee Kiengsiri Above and Beyond Project Management — Jess So Above and Beyond — Danny Dolan CREATIVE AWARDS Best Copywriting — Saxby’s: Mia Pollak, Sophia Doiron Best Art Direction — Geena Davis Institute: Carly Intraversato, Sophia Groen Best of Show Creative Campaign — Under Armour: Elisabeth McCarron, Sophie Wang, Gracie Davenport, Ahalya Bahuguna TEAM AWARDS Rising to the Occasion — WHOOP: Joanna Zhang, Stephanie T., Yufan Bian, Chalisa Kookitwatana The GrandLabbie — Balsamiq: Ziyue (Sophia) Xu, Susan Chen, Florence Wang, Johnny Y., Esther Llanos Llorca, Sahiti Pawar, Zihan Yang, Talha Muhammad

During a recent AdLab panel last Monday, eight AdLab alumni shared valuable insights for navigating post-graduation in advertising. They emphasized the importance of balancing life and work, recommended exploring diverse classes (including those outside of one's major) for a well-rounded skill set, and advised taking entry-level positions for experience. Additionally, they highlighted the significance of leveraging networking platforms like LinkedIn for professional growth. With this advice, AdLabbers are more equipped to navigate the advertising industry with purpose and resilience. A heartfelt thank you to the alums — Madison Tronco, Maxwell Kraft, Jaimie L., India Pearman, Reagan Sanborn, Nupur Dutta Chowdhury, and Aashna Sahni — for sharing their refreshing and uplifting post-graduation journey!

Some lovely scenes from our bi-annual AdLabbies celebration this Monday! Congrats to all the winners — official announcement coming soon 🎉

“Messages and copy have become shorter. Instead of two-minute-long ads, marketers have turned to straight-to-the-point content. In most cases, award-winning campaigns excel due to their storytelling. But, how much can you tell in eight seconds?” Check out our most recent #blog by AdLabber Esther Llanos Llorca which delves into the #oversaturation of #advertising, the increasing difficulty of capturing viewers’ interest, and suggestions for how to combat these shortening attention spans through thoughtful advertising strategy. Read now at https://lnkd.in/eJvF2fGt.