Innovation has become a driving force in every industry, pushing boundaries, challenging norms, and revolutionizing the way we do things. The bowling industry is no exception. With its rich history and nostalgic appeal, bowling has managed to withstand the test of time. However, in order to remain relevant and attract new generations of players, innovation is crucial.
The importance of innovation in the bowling industry lies in its ability to enhance the overall experience for bowlers, both casual and competitive. By embracing new technologies, designs, and concepts, the industry can breathe new life into the sport, making it more exciting, engaging, and accessible to a wider audience.
John Prokopec of Brunswick Bowling explains how Brunswick is leading the way to the future of bowling, as well as the trends they're seeing within the international bowling business:
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