The Boxoffice Network

Here’s what our latest audience analysis on the top trailer from this past week revealed… Directed by Francis Ford Coppola and brought to you by Lionsgate, viewers are feeling nostalgic for one simple, but impactful touch when it came to the trailer for Megalopolis… The iconic trailer voiceover It’s a classic Hollywood element, and viewers voiced (😉) their own hope for the return of the voiceover. Share your thoughts on voiceovers in film trailers: Do you think it works for every genre? Check out the trailer here: https://lnkd.in/gGFwWQrH

What audiences couldn’t get enough of this past week? Well, with four action-packed movies in the top 10, it’s looking like viewers were in the mood for high-octane, adrenaline-filled Hollywood content. It’s no wonder, considering some latest releases: Alien Romulus, The Crow, and Blink Twice. Here’s The Top-10 lineup on our network from this past week: 🥇 The Karate Kid: Part II 🥈 Trainwreck 🥉 JAWS 4. Monsters vs. Aliens 5. The Equalizer 6. The Spirit 7. American Reunion 8. Fantasy Island 9. John Wick: Chapter 4 10. After Life #Hollywood #Cinema #FilmTrends #SocialMediaStrategy #BoxOffice #top10 Stan Ruszkowski Romeo Duchene

As we gear up for a busy fall, two standout films are on the horizon: 1. Speak No Evil (Universal Pictures) – A suspenseful horror from Blumhouse, featuring James McAvoy. 2. The Killer’s Game (Lionsgate) – An action-comedy led by Dave Bautista. 🗳️Vote now: Which film do you think will draw the biggest crowd? #EntertainmentIndustry #BoxOfficeTrends #FilmMarketing #AudienceEngagement #SpeakNoEvil #TheKillersGame #LinkedInPoll

Is it any coincidence that the most-viewed trailer of the past week happens to star Michael Keaton. (And it's NOT "Beetlejuice Beetlejuice") 😱 Considering “Beetlejuice Beetlejuice” hits theaters September 6th, we can’t say we’re totally surprised. However, viewers had a LOT to say about Michael Keaton in the comments on this past week’s top trailer for the upcoming film Goodrich, coming out this October. From reminiscing about Michael Keaton's iconic roles in "Mr. Mom" and "Multiplicity" to the excitement of seeing him team up with Andie MacDowell again, viewers are clearly excited and nostalgic. One commenter, a father of three, shared that he's already bracing himself for tears. The consensus? Goodrich is going to be a must-watch. https://lnkd.in/e_6hx-WR It’s fascinating to see how a single trailer on social media can spark conversations for moviegoers. What are your thoughts on how audience feedback shapes a film’s success? #FilmIndustry #MichaelKeaton #GoodrichMovie #AudienceEngagement #MovieTrailers

Looks like audiences were feeling nostalgic this past week. (Especially for the early 2000s) The Top-10 videos on our network from this past week 🥇 Almost Christmas 🥈 Weak Hero Class 🥉 Fatale 4. The Sopranos 5. Sex and the City 6. Modern Family 7. Fala Sério, Mãe! 8. American Pie Reunion 9. Hulk 10. She’s Out of My League #Hollywood #Cinema #FilmTrends #SocialMediaStrategy #BoxOffice #top10 Stan Ruszkowski Romeo Duchene

The 40-year gap between “Beetlejuice Beetlejuice” and the original film offers some invaluable lessons for marketers, be it in film or for brands. The main takeaway? Always be adapting to modern media consumption. Kevin Bartanian, CEO at outdoor advertising firm KEVANI told IndieWire about how, “times have changed and the way people consume media has changed since the original film.” Here are 3 of those major changes: 1. Greater Maximization of Cross-Promotions: The "Barbie" movie’s marketing campaign, had over 100 brand partnerships. Strategic brand partnerships, like those with The Coca-Cola Company and Roblox, expand Beetlejuice Beetlejuice’s reach and integrate it into everyday consumer experiences. Think beyond traditional media and explore creative collaborations. 2. Hyperinteractive Campaigns: Engage younger audiences through immersive digital experiences, such as Roblox activations where users can buy real movie tickets. Interactivity is key to capturing attention in today's digital age. 3. More Modern Media Channels: With the shift in how audiences consume media, ensure your marketing strategies include digital billboards, social media campaigns, and content tailored for platforms like YouTube. The marketing world is changing fast. What are some ways you are keeping up? 💡 #Marketing #FilmMarketing #Beetlejuice #MediaTrends #BrandPartnerships

Here's your movie marketing tip of the week 👇 👉 Leverage Cross-Promotional Campaigns Channing Tatum’s collaboration with Versace for their Eros fragrance campaign is a brilliant example of cross-promotion. By linking his personal brand with the marketing for Warner Bros. Pictures + Prime Video & Amazon MGM Studios's "Blink Twice," both the film and the fragrance campaign added visibility and reach. Cross-promotional efforts can amplify your film's presence and connect with broader audiences who would have otherwise not known about the film. #MovieMarketing #CrossPromotion #ChanningTatum #VersaceEros #BlinkTwice #MarketingTips #FilmPromotion #BrandCollaboration

Studio: It's a blockbuster film, but a shoestring marketing budget... The Marketing Team: ... We recently saw an impressive milestone with "Anyone But You." A single moment the "Anyone But You" garnered over 1.2 million views among Italian-speaking audiences alone! 🇮🇹 But the real highlight? The in-depth engagement beyond just views. Fans were eager to learn more about the film and, more importantly, where they could watch it in full. This surge in curiosity and interaction (yes, even the critical comments!) show that: 1. Audience interaction isn't just about numbers. 2. It's about meaningful engagement. Remember, when it comes to your film's marketing (no matter the size of the budget), it's not just about views. It should spark genuine interest and dialogue. #FilmMarketing #HighEngagement #ViralSuccess #AudienceEngagement #MovieStudios #ContentStrategy

Guess you can call this past week's Top-10 'Franchise Fever' Sequels like The Angry Birds Movie 2, Bad Boys: Ride or Die, Penguins of Madagascar, and BTS of the latest Deadpool & Wolverine film are dominating the charts! What’s your top pick from this past week's Top-10? Let us know in the comments! The Top-10 videos on our network from this past week: 🥇 BTS from The Morning Show 🥈 Ghost 🥉 The Angry Birds Movie 2 4. Rango 5. Bad Boys: Ride or Die 6. Ryan Reynolds's Deadpool Transformation 7. A Dog's Way Home 8. O Palestrante 9. Turbo 10. Penguins of Madagascar #Hollywood #Cinema #FilmTrends #SocialMediaStrategy #BoxOffice #top10 Stan Ruszkowski Romeo Duchene

Movie Marketing Insight: (the guerilla edition) "Alien: Romulus" Took over NYC with some pretty viral marketing tactics... 20th Century Studios's guerilla marketing stunt captivated audiences both offline and online. Facehuggers from the beloved franchise appeared throughout New York City. These breathing Facehuggers (creepy) turned heads and sparked conversation. And the campaign's highlight? A live Chestburster demonstration at San Diego Comic-Con, which racked up millions of views across social media platforms. 📈💥 🔑 The Key Insight: when it comes to movie marketing, immersive experiences are major drivers in-person and online. You can see that in this fan's comment on social media platform X (formerly Twitter): "I love real-world marketing like this!" AMC Theatres and Cinemark further amplified the excitement with limited-edition popcorn buckets featuring Facehuggers and Xenomorph heads, merging the thrill of the franchise with the movie-going experience. + Takeaway for Film Marketers: Physical stunts can make for viral online content, creating an immersive, shareable experience that get's audiences amped to see your upcoming film. #AlienRomulus #MarketingInsights #MovieMarketing #GuerillaMarketing #20thCenturyStudios #AudienceEngagement