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Boy Smells in Australia! Thank you to our team at Saison for a beautiful display at the Melbourne Fair.
Scent is a play space. A container to explore and elevate your many multitudes and sensuous selves. Throughout all aspects of our being — from our tastes to desires — to understanding, belief and identity, we are more than the expectations that try to define us. We are always Reinventing and Evolving. Where labels fall short, scents succeed. This is the space we celebrate at Boy Smells.
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Los Angeles, CA 90006, US
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Boy Smells in Australia! Thank you to our team at Saison for a beautiful display at the Melbourne Fair.
HBD Hinoki! ✨ #hinokifantome #anniversary
ICYMI: We went viral. 😘 #thecut
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FEEL THE CITRUSH. Meet our newest Lab Edition fragrance and candle in celebration of PRIDE: Citrush. A vaporous high of pomelo, black pepper + musks. 🍋⚡💦
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Pride Month in the media space can be inauthentic. Most pride campaigns feel like they come from the outside looking in, rather than being built from lived queer experience. This Pride Month I wanted to acknowledge some campaigns that understand the queer experience and clearly have LGBTQ+ individuals at the helm. Boy Smells's "Citrush" scent launch is perfection. From the cheeky concept that perfectly aligns with their brand positioning to the inclusive imagery that emphasizes that pride is so much more than a boys club, this campaign fully restored my faith in pride collections. Kudos to the team behind this launch!
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Rolling Stone feature on the new Boy Smells DEEPER WELL candle created in collaboration with #kaceymusgraves https://lnkd.in/gjdg9DUx
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The studio has never smelled better!! 🕯 Boy Smells Theresa Rivera Design truly turned the space into an earthy escape 🍃 Such a gorgeous event!
Boy Smells teamed up with the incredibly talented Kasey (Moss)graves to introduce their latest fragrance, Deeper Well, drawing inspiration from Kasey's upcoming album. Studio 525 NYC was transformed into a lush forest of foliage and earthy hues, creating an immersive atmosphere. The versatility of the space allowed for a truly interactive launch, evoking a sense of warmth and familiarity. 🌿✨ #BoySmells #KaseyMusgraves #DeeperWell #Collaboration #InteractiveExperience #Studio525 Theresa Rivera Design