Boyer Management Group

Why The World Needs Courageous Honesty in its Leaders One of the hardest things for leaders to do is to respectfully and empathetically tell their people what they need to hear. If we truly care about the people we lead, we must be honest with them about the things that are holding them back, even when it means telling them the hard truth. Here's what can go wrong when we don't use courageous honesty to address performance deficiencies when we observe them. https://lnkd.in/eDKiZ7AC

Assuring Your Marketing Message Resonates With Today's Buyers People only buy from people they like and trust. That's why your sales and marketing must be both likeable and trustworthy. Wasabi's Drew Gerber shares his five best ways to assure your customers experience authentic, honest marketing, which they associate with your brand. "Companies are starting to see the intrinsic benefits of more authenticity and greater transparency." https://lnkd.in/eYT6DDkH

10 Ideas to Improve Your One-on-Ones With Your Boss Whether you're an employee looking to learn how to make the most of your one-on-ones with your boss, or a manager having one on ones with employees looking for tips to give to your team members on how you want them to approach their one on ones, this post is for you. Here are 10 tips for one on ones with employees you can use to ensure these check-ins are awesome for you and your manager. https://lnkd.in/eXnzFh8k

Do You Actually Listen to What Customer's Want? "If Henry Ford followed customers when they said “I need a faster horse”, he would have looked for strong horse breeds and grown high-quality grass, not produced cars," observes VPERIA's Duong Nguyen. "Steve Jobs, when discussing solutions, said, 'I don’t rely on market research. Our task is to read out what is not yet present.' Some of us self – interpreted that Steve Jobs refused to understand customers. But then he said 'you have to start from the customer experience….”'. Understanding customers is about going beyond what customers say, a lot deeper than what is seen and heard." Excellent insights in this timely post! https://lnkd.in/e2U2qAim

Delegation: A Great Way to Develop Your People essential part of their job. "Put weight on people so they can shine. People enjoy stepping up when it serves their aspirations," writes Dan Rockwell. "Don’t guess about people’s workload. Say, 'I’d like to discuss a new responsibility for you.' Ask, “On a scale of 1:10 how’s your stress level?” The second question is more powerful than the first. After they give you a number, ask, 'What level of stress brings out your best?' Never feel guilty about giving opportunities for others to shine." https://lnkd.in/e46ATBNH

Why You Need a Good Pitch Deck NOW Forbes' Victoria Zelefsky offers sage advice on one of the key tools every sales, marketing, and biz dev professional needs to have at the ready. "Pitch decks that are concise and visually appealing offer a clear, on-brand road map of your business." https://lnkd.in/eVUpMBFS

Great Leaders are Most Open to Critical Feedback They Receive One of the critical qualities of a great leader is his or her openness to receiving feedback, as Art Petty points out in this important leadership read. "Accept that you have blind spots and need help from others to see them clearly. Quoting the late great Peter Drucker, “Most people think they know what they are good at. They are usually wrong. More often, people know what they are not good at—and even then, more people are wrong than right. Get over yourself. The image you see in the mirror isn’t what others see." https://lnkd.in/eu9PaJKA

The Latest Word in Sales Forecasting From time to time HubSpot offers some terrific sales tool reviews, and this evaluation of current and emerging sales forecasting models is no exception. Great job by Justina Thompson: "Even with forecasting models on your side, sales forecasting is a guessing game that can be a real headache, especially if you’re working with little data... In this article, I’ll break down a few tried and true strategies and tactics you can use in your next sales forecast to not only better predict your successes for next year but also to make well-informed decisions for your sales team." https://lnkd.in/d3TnnFS?

Leading in the Oncoming Age of AI Most leaders have adapted their approach to leading when new, disruptive technologies were adopted by their organizations. Sometimes those adaptations and adoptions caused significant disruptions. How, then, should leaders adjust their approach as AI becomes a driving transformational force of change? Forbes' William Arruda offers the best advice I've seen: "True leadership in the AI age isn’t about mastering algorithms; it’s about being authentic—building trust, fostering a positive culture, and leading with empathy. When everything else is changing rapidly, your ability to stay grounded and be an authentic leader becomes your most valuable asset." Terrific article every leaders, manager, and supervisor should take to heart... https://lnkd.in/ewyWmRPi

David Brock: In Search of Lazy Sellers! Most sales pipelines close 20% or less of the opportunities in them. There's a lot of work required to close just one opportunity. David Brock writes: “If I can increase my win rate from 20% to 40%, I only have to work half as many deals to make my quota. I can afford to spend more time on those deals, making sure I can win them. And that ripples through to prospecting. At a 40% win rate, I only need to qualify 50% of the number of deals I needed at a 20% win rate, I don’t have to prospect nearly as much!" https://lnkd.in/e_n8gmHP