Brad James Consulting

#Q4 is a hectic whirlwind of dollars being spent across all kinds of channels. What makes it even more of a challenge is when unexpected incremental dollars are suddenly injected to a campaign or when last minute you find unused marketing budget that HAS to be spent. Worry not! That's an opportunity for your brand or client to test powerful brand marketing channels that will improve their recognition and awareness going into 2025. If your brand or client has unplanned marketing budget that needs to be effectively spent, we can help plan, negotiate, and activate channels that drastically improve brand recall and successfully drive improved brand recognition. Tactics like #OutOfHome placements to dominate a DMA, #ConnectedTV and #LinearTV to engage someone while they're watching their favorite content, or even impactful #digitalaudio messaging that captures the attention of someone working out to their favorite music or in the car listening to their favorite podcasts. Be the marketing team hero by making sure the brand is on the forefront of a campaign. bradley@bradjamesconsulting.com bradjamesconsulting.com

Don't just be a product someone buys, be a brand someone wants to continue buying.

If aliens had a podcast, what would they talk about? Would it be the weird things humans do or commentary on our state of the planet? Whatever their talking points would be, we'd be able to programmatically advertise on their podcasts in designated ad breaks. While we can't advertise on "The Alien Braintrust" just yet, the ability to advertise on the biggest human podcasts is available now! Brad James Consulting can help you write your 15 to 30 second spot, get it recorded, and delivered to the most relevant audiences for your brand. bradley@bradjamesconsulting.com bradjamesconsulting.com

Don't ignore the audio portion of paid media. Billions are spent every year to reach users when they're most 'in tune'. Between all digital audio(streaming on demand music or podcasts, or live radio channels) and terrestrial radio, it's estimated that advertisers will spend 10B in 2024, and expected to grow in coming years. Audio is a great way to reach audiences who are engaged in another task like driving, working out, going for a walk, cleaning, and more. Nationwide or as hyper local as a couple miles around an existing storefront, Audio has the power to reach all audiences without distracting them from their primary activity.

One of the lesser talked about forms of Out Of Home/Public Advertising is Movie Theater placements. With theater traffic on pace to return to pre-pandemic numbers, here are some fun facts about how getting your ad on the big screen can benefit you: - The total box office for 2023 reached $9 billion, representing 82% of the pre-COVID 2019 figure of $11 billion and a 21% increase over 2022. - Projections for 2024 suggest a box office of over $9 billion. - Admissions have quadrupled from 2020 to 2023. - Studios have agreed to a minimum 21-day exclusive theatrical release window. - Concert films and event cinema have seen significant growth, opening up new opportunities for brands. - 84% Active Attention: More than 2x higher than linear TV. Viewers watch 26 seconds of a 30-second spot, compared to just 12 seconds on TV (4-6x higher than digital and social media) -100% Viewability: Unskippable ads. Targeting premium audiences, including young and diverse moviegoers as well as families. -72% Ad Recall (Leading the industry) - 100% Fraud free traffic If local market growth and eventual domination is the name of your game and you want to take advantage of upcoming box office hits, then let's get your ad on the big screen to reach the highly engaged audiences. bradley@bradjamesconsulting.com bradjamesconsulting.com

CTV is expected to catch up to Linear TV by 2028. But in 2024, leveraging both can drastically improve brand awareness and in-store retail performance. Whether it’s online or Linear, TV IS KING! Brad James Consulting is elite for activating either or both. If market domination is apart of your strategy, we’re your partner. bradley@bradjamesconsulting bradjamesconsulting.com #CTV #lineartv #broadcasttv #onlinevideo #connectedtv #smarttv #televisionadvertising #paidmedia #advertising #paidmediaconsulting #ott #overthetop #overthetoptv #brandmarketing #designatedmarketingarea

US advertisers are projected to invest $28.75 billion in CTV this year, marking an 18.8% year-over-year increase, which represents 9.5% of total digital ad spending. In an initial forecast made in 2019, CTV accounted for just one-tenth of total TV ad spend, but it has since quadrupled. By 2028, CTV and linear TV will be nearly equal in ad spend, with CTV only $1 billion behind. Don't fall behind while everyone is getting that attention. Whether it's linear TV or CTV, we activate it all! Contact Brad James Consulting to get on the biggest screen in your audience's home. bradley@bradjamesconsulting.com bradjamesconsulting.com BTW Image made with Canva AI. Pretty cool huh?

🏈 FOOTBALL IS BACK 🏈! Which means eyes are GLUED to their televisions Saturday mornings (College), all day Sundays, Monday nights, and Thursday nights. These timeframes are primetime delivery. Are you leveraging CTV and streamed games to target your exact audiences? With SO MANY streaming services now offering live NFL games, it's a no brainer when needing to reach these audiences. It's also a no brainer to contact Brad James Consulting for CTV and live content. bradley@bradjamesconsulting.com bradjamesconsulting.com

All brick and mortar business who activate paid media campaigns should be looking into Foot Traffic Attribution. Footfall attribution, or foot traffic attribution, is a method for linking in-store visits to digital and offline marketing campaigns. It allows retailers and businesses to gauge how well their paid media efforts are driving people to their physical locations. Brad James Consulting has driven hundreds of thousands of measured & projected store visits for businesses across a number of markets. With expert knowledge on setup, activation, and reporting, Talk to Brad James Consulting on how setting up a foot traffic campaign can effectively increase shoppers and diners to your business. bradjamesconsulting.com bradley@bradjamesconsulting.com

In person shopping and retail storefronts are making a comeback. Brands that started originally DTC have begun opening brick and mortar stores. People are craving in-person shopping again. Restaurants (QSR and sit down) and in-person retailers (grocery, retail locations, hardware stores, etc...) can truly benefit from measuring footfall and how it impacts their bottom line. No better time to invest in marketing that drives people into stores. While Paid Social campaigns can drive great online sales, it's inefficient measuring in visits. We're experts at Foot Traffic attribution. We know the delivery channels, how to reach the audiences, measure, and optimize towards those that are likely to step foot in your location. bradley@bradjamesconsulting.com bradjamesconsulting.com